In the context of business and technology, CX stands for Customer Experience. It refers to the sum of all interactions that a customer has with a company or brand, including the pre-sale, sale, and post-sale phases. CX has become a critical aspect of business strategy and is a key driver of customer loyalty, retention, and advocacy. CX encompasses all aspects of the customer journey, including marketing, sales, service, support, and even the product or service itself. It involves understanding the needs and expectations of customers and delivering experiences that meet or exceed those expectations. CX also includes the emotional and psychological aspects of the customer experience, such as how a customer feels when interacting with a company. In the context of SAP CX, the full form of CX remains the same - Customer Experience. SAP CX is a suite of customer experience solutions that enables businesses to deliver personalized and seamless experiences across all touchpoints of the customer journey. It includes products and services for e-commerce, marketing, sales, service, and commerce. Overall, CX has become a critical component of business success and is increasingly being integrated into business strategy, operations, and technology solutions.