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Product Teams




Consumer                   Mobile              Merchant           Card-Linked             Operations            Biz Intel
                                          Cross-functional teams made up of
                   Engineering / QA / Product Management / Interactive Design

•   Buy With           •   Android App         •   Merchant       •   Merchant        •    Short-tem        •   Internally
    Three              •   iOS App                 Connect            Connect              sustaining           automated
•   Refer-a-                                       Reporting          Reporting            development          reporting
                       •   Mobile Web
    friend                                     •   Voucher        •   Voucher              features             for:
                           App
•   Boutiques                                      Redemption         Redemption      •    Bug fixes        •   Marketing
•   Map                •   Merchant
                                                   Portal             Portal          •    Support for      •   Finance
    Discovery              Android and
                           iOS app for         •    Automated     •    Automated           internal tools   •
•   Consumer                                                                                                    Product
                           mobile                  commission         commission           like deal
    Identity and                                                                                            •   Sales
                           redemption              reports            reports              production
    Profiles
                                                   BoostYourBu        BoostYourBu          and
•   Packages
                                                   siness Sales       siness Sales         customer
    and deal
                                                   Site               Site                 service
    types


                                         Focus areas for each cross-functional team

                                     Platform - Ruby on Rails / MySQL
                               Scalable solution support by in-house systems team
Product Development – the BWM Approach


• Small, cross-functional teams mapped to value
streams

• Agile, lean development process

• Visible product & project performance data

• Fast cycles with feedback

• Value & outcome orientation

• Empirical vs. deterministic product management
Product Development – Process

• Collect data and analytics
• Gather qualitative feedback from customers
• Revisit market opportunities                   Review Roadmap and decisions
• Evaluate competitive signals
• Assess alignment with corporate strategy
Product Development – Team Disciplines

   Members from each                                   Product Management
functional team combine                                •Opportunity & solution
                                                        identification, product
 to form cross-functional                               performance
product teams mapped to
  specific value streams.


               Quality Engineering                                                               User Experience
               •Solution definition &                                                            •Usability analysis, interface
                correctness                        Each Functional team has                       design, solution definition
                                                     specific objectives in
                                                     addition to executing
                                                   against a cross-functional
                                                           roadmap.




                              Middleware                                          Presentation Layer
                              Engineering                                         Engineering
                              •Solution definition, design,                       •Solution definition, design,
                               & construction                                      & construction

                                                                                                                        Systems, Program Mgmt, Mobile
                                                                                                                           development not displayed
Teams


Consumer Social and Initial Experience
       Sharing, Social Recommendations, Group Buying, Landing pages and on-boarding, Consumer life-cycle
      optimizations
Mobile/API Team
       Smart phone applications (iOS, Android) - merchant, consumer, Mobile optimized web application, New
       inventory types on mobile
Operations Team
       Maintain integrity of existing systems and applications, Implement small feature enhancements, Respond to
       platform and business emergency
Deal/Merchant Team
      New deal types (introductory, vertically based, private) , Travel, Personalization of deal delivery (hyper-local,
      behavioral targeting) Merchant portal – campaign ROI assessment, campaign management and reporting,
      redemption solutions, Merchant identity & profile – real time consumer interaction
Card-Linked Offer Team (CLOG)
        Card-linked deals creation and delivery platform
        Payment processing eco-system integration and transaction monitoring and events
Email Team
        Daily deal optimizations, transactional campaigns, win-back campaigns, continuous optimization

Consumer Deal Display and Personalization Team
      On site engagement, Personalization, optimization/Testing of Deal Presentation, Purchase process testing
      and optimization
Business Intelligence & Customer Insights Team
       User, Merchant, Deal lifecycle reporting
Teams

             Team                           Team Members                                         Status / To be hired

     Consumer Social and Initial   Eric Price (prod. expert), Eric Lee (uex)                     Fully Staffed
     Experience                    Jennifer Goncalves (fed), Leo Shemesh (dev/facilitator),
                                   Dan Rodriguez (dev), Steve Tom (QA), Mike Gamba (dev)
``   Mobile/API Team               Chris Knappick (prod. expert/facilitator), Mike Hill (dev)    Front-end developer
                                   Mike Castleman (dev), Eric Galperin (dev), Vanessa
                                   Torrivilla (uex), Steve Tom (QA)
     Operations Team               Jon Li (prod. Expert), Paul Prior (dev/facilitator), Aditya   Fully Staffed
                                   Mukherjee (dev), Amadeus Junqueira(fed), Michael Olaya
                                   (uex), Fela Johnson (QA)
     Deal/Merchant Team            Seth Rosen (prod expert), Gabe Heafitz (dev), Zack            Product Manager
                                   Hannes (fed), Gui Weinmann (dev/facilitator), Jennifer
                                   Feddersen (uex) , Joe Austin (QA)
     Card-Linked Offer Team        Bjorn Larsen (prod. expert), Eric Lee (design), Eric          1 Backend Dev, 1 Front
     (CLOG)                        Galperin (dev), Kris Helenek (dev), Gavin (QA), Joe Austin    End Dev, 1 UEX
                                   (QA), Dan Kwok (facilitator)
     Email Team                    Evan Frank (Prod expert), Anna Boyadjieva (uex), Matt         1 Backend Dev, 1 Front
                                   Flight, Jared Brewer                                          End Dev

     Consumer Deal Display and     n/a                                                           2 Backend Dev, 1 Front
     Personalization Team                                                                        end Dev, 1 UEX, 1
                                                                                                 Product Manager, ½ QA


     Business Intelligence &       Seth Rosen, Rob Mayer (db engineer)                           1 Dir of Business Intel, 1
     Customer Insights Team                                                                      database dev, 1 backend
                                                                                                 dev, 1 Analyst
Roadmap

            Team                   July                    August                      September               October                November                    December


    Consumer Social and
    Initial Experience                    Initial Exp / Profile / Progress                          Social Connects / FB 2.0          Facebook App /
                                                                                                                                                                   Merchant ID
                                                                                                                                          Events


`   Mobile/API Team
                             Map Discovery / Deal                                Mobile Web                                  New Inventory Types
`                                   types                                                                                     (CLOG, Travel, etc)
                                                                                                                                                                Social Innovation
                                                            Deal Types                   Merchant Apps

    Deal Team
                                                                                                              New Inventory Type 2                    Platform Enhancements (dates,
                             Hyper-Local / More Deal Display                 Travel Channel                                                                  reservations, etc)
                                                                                                                      Intro Deals

    Card-Linked Offer Team
                                                             Onboarding                         Card-linked Loyalty                   Mobile Discovery           Analytics/ Merch
    (CLOG)                     Basic System
                                Integration                                                                                                                         Self Serv
                                                               Analytics v1                                Credit Card Direct Feeds

    Email Team                     No Team                       Daily Deal Redesign
                                                                                                             Recurring                    Specialty
                                                                                                                                                               Preference Center
                                                                                                       Winbacks, Birthday, etc)            Emails
                                                               Transactional Redesign

`   Merchant Team                  No Team                 No Team                                          Post-campaign               Pre-campaign
`                                                                                                             experience                 experience               Merchant Self
                                                                                                                                                                  Serv / Identity
                                                                                                                  Engagement Maximizations**

    Consumer Deal Display          No Team                 No Team                     No Team
                                                                                                               Purchase Process
    and Personalization Team                                                                                    Optimizations
                                                                                                                                                       Personalization 1.0



    Business Intelligence &
    Customer Insights Team Departmental                  Consumer                         Consumer               Merchant              Deal Lifecycle:              Predictive
                                Support               Lifecycle: Email                 Lifecycle: Visits         Surveys                 Pipelines                  Reporting
Consumer Web
   Products
BuyWithThree




BENEFIT                                  FUNCTIONALITY
• Encourages and incents viral sharing   • Automated refunding of purchased deal if 3
  around specific BuyWithMe deals          friends buy the same deal
                                         • Progress tracker allowing sharer to see how
                                           close they are to free deal
                                         • Integration of social context for both sharer
                                           and sharee, including display of pictures and
                                           names of friends who bought with them and
                                           a customizable message from the sharer
Refer-A-Friend




BENEFIT                                  FUNCTIONALITY
• Encourages and incents viral sharing   • Automated distribution of BuyWithMe credit
  around the BuyWithMe site                when a friend joins the site and buys first
                                           deal
                                         • Invite tracker allowing sharer to follow status
                                           of invited friends, including tools enabling
                                           sharer to remind invited friends to sign up
                                           and buy
Personalization Engine




BENEFIT                                 FUNCTIONALITY
• Consumer can view deals in order of   •Deals include hyperlocal tags (ie Manhattan
  their geographic relevance to them    for NYC)
                                        •Deals are displayed in order of proximity to a
                                        user’s zip code
                                        •Flexible architecture that allows for
                                        integration of other variables (category prefs,
                                        past behavior, etc) over time
Merchandising Options




BENEFIT                                    FUNCTIONALITY
• Merchants can run a deal with multiple   • Fly out that displays multiple package options
  package options (i.e massage + facial)     in an elegant and scaleable way, while
• Customizable deals allow for:              maintaining the visual consistency of the deal
      • External purchase (i.e               page
        ticketmaster)                      • Seamless selection and purchase of one or
      • Choose location at checkout          multiple packages per transaction
      • Require shipping information
Map-based deal discovery




BENEFIT                                        FUNCTIONALITY
• Consumer can view deals in a map based       • Integration with Google maps to display deals
  format and easily identify and discover        in map view
  deals in categories and locations that are   • In-page deal summary pop up
  relevant to them                             • Deal sorting by category
Mobile Products
iPhone and Android App




BENEFIT                                    FUNCTIONALITY
• Easier mobile deal discovery and         • City landing page and deal display
  purchasing                               • Mobile optimized and streamlined purchase
• Access to voucher on-the-go                process
• One-click redemption of vouchers sends   • ‘My Account’ and voucher sections with one-
  info to merchant portal                    click redemption
• Increased engagement with push           • Integration with social sharing and
  notifications                              BuyWithThree
Mobile Web App




BENEFIT                                    FUNCTIONALITY
• Easier mobile deal discover and          • City landing page and deal display
  purchasing                               • Mobile optimized and streamlined purchase
• Maximize mobile email delivery             process
• Consumer access to vouchers on the go,   • ‘My Account’ and voucher sections
  without the an app                       • ‘Get the App’ call to action
Channels




BENEFIT                                        FUNCTIONALITY
•Consumer can discover and shop deals          •Admin tools to create deal “boutiques” that
merchandised around specific themes (ie        group deals together around a theme
dinner + a movie, travel, motherss day, etc)   •Flexible UI options for advertising and
                                               merchandising boutiques on the site
Merchant Tools
Merchant Connect Reporting




BENEFIT                                       FUNCTIONALITY
• Merchant visibility into:                   • Customer Acquisition focused data & graphs
      • Consumer spending behavior            • Customer Retention & Engagement focused
      • Consumer visitation recency &           data & graphs
        frequency                             • Demographic reporting with consumer
      • Consumer life-time value                density heat map overlay
• Detailed visibility into active campaigns   • Consumer card-linked purchase tracking
Redemption Tools




BENEFIT                                     FUNCTIONALITY
• Tool for merchants to validate voucher    •   Voucher and customer name lookup.
  and track redemptions in real-time.       •   Export into excel
• Method to integrate with POS systems.     •   Track notes
• Real-time credit-card based redemptions   •   Foreign voucher import allows merchants to
  (in-development)                              use own POS numbers on vouchers.
Sales Site – Boost Your Business




BENEFIT                          FUNCTIONALITY
• Showcase BuyWithMe’s value     • Embedded merchant testimonial and press
  proposition                      videos
• Inbound interest capture       • Contact form linked to Salesforce.com
• *****                          • Content pages with overview of value-
                                   propositions and BuyWithMe process
Partner Tools
Cobrand Experienced




BENEFIT                                      FUNCTIONALITY
• Partners can feature exclusive and         • Complete functionality of BuyWithMe’s core
  relevant deals to their audience through     web application and social features
  our co-branded group commerce site.        • Ability to upload 3rd party logos to maintain
                                               look and feel
                                             • Ability to change background and text colors
                                             • Full lead and user tracking and analytics
                                             • Co-branded onboarding page
Feeds, Widgets, and APIs




BENEFIT                                 FUNCTIONALITY
• Complete access to BuyWithMe’s deal   • Full Deal API
  data, enabling partners to easily     • JSON and XML deal feeds that can limit
  customize the deal presentation and     market
  distribute the deals through their    • JavaScript deal widget and signup widget
  channels.                               library with support of the most popular IAB
                                          ad unit specifications
Internal Tools
Deal Production Tool




BENEFIT                                        FUNCTIONALITY
• Simple to use and scalable project           • Complete Merchant and Deal CMS with
  management tool to accommodate deal            integration to Salesforce
  life-cycle from contract to calendaring to   • Production tracking and publishing
  publication.                                   management system
                                               • Multiple-package deals
                                               • Multiple location deals
                                               • “Foreign Vouchers IDs” for integration with
                                                 merchant POS systems
Customer Service Tool




BENEFIT                                     FUNCTIONALITY
• Real-time purchase and customer data to   • Ability to lookup customers purchase and
  provide provide customers with best-in-     redemption history
  class support.                            • Integration with in Authorize.net for refund
                                            • Integration with Salesforce to track merchant
                                              and customer support issues
                                            • Discount Code engine
Reporting Suite




BENEFIT                                     FUNCTIONALITY
• Self-service access for company wide      • Data warehouse with nightly processes for
  business intelligence for reporting on:     quick report viewing
       • User life-cycle                    • Reporting Services front-end for self-service
       • Merchant life-cycle                  data and report extraction.
       • Sale commission reports            • Automated morning excel files
       • Deal and finance
       • Partner reporting
Platform
Logical System Architecture
                   internal user                          merchant             consumer                               partner




     internet                            internet                              internet                                  internet




     Internal Tools                  Merchant Portal                   Consumer Web



                                                          API/Services Layer

        Merchandising &
                                      Social Sharing                           Card linked platform          Payment processing
     Personalization Services
                                                                               components
     Voucher & Redemption                                                                                                            Payment
                                        AB Testing                             Secure credit card storage   Transaction processing     rails
          Processing


     Content Management             Event Notifications                           Rewards processing             Rules Engine




           Deals                   Merchants                 Consumers                    Credit Cards          Transactions


21
System Component Architecture
     Core                                                                         Card linked




                       lb1                                   lb2                                      lb1                                 lb2


                 http
                                                      http                                                                   http/https
                               https                                                 https/sftp




            Consumer             Secure          Merchant/              Workers                                   WWW 1 - 3                 Worker 1
              1-6            consumer 1 - 2   internal 1 - 3             1-4




                                                                                     Secure 1 - 2                Database master          Database slave

                                          API 1 - 2




                       Database master                 Database slave
                                                                                    Encrypted               Encrypted
                                                                                    database master         database slave




21
Platform Monitoring




BENEFIT                                   FUNCTIONALITY
• A comprehensive monitoring system for   • NewRelic -Third party monitoring plugin
  optimizing platform performance.        • Nagios - Engine Yard's monitoring
                                          • Monit - Unix process monitoring solution
                                            installed per host
                                          • Alertra - 3rd party, external monitoring of
                                            website accessibility
Email
Email Product Suite




BENEFIT                                     FUNCTIONALITY
• Customers and merchants receive a suite   • Scalable email platform leveraging industry
  of email communications based on user       leading ESP, CheetahMail.
  actions, geography, and customer life-    • Ability to segment and target deals to
  cycle to ensure high engagement.            customers based on interest, location, and
                                              actions
                                            • Integrated social sharing functionalities
                                            • 16 automated consumer action-triggered
                                              emails for engagement and re-engagement
Testing and Tracking




BENEFIT                                    FUNCTIONALITY
• Email Team can analyze campaign          • User level data tracking
  performances in order to deliver more    • Extensive ability to segment and test emails
  personal and relevant deal experience.     for iterative optimizations
Current Focus
Consumer - Identity




BENEFIT                                        FUNCTIONALITY
• Manage personal identity and                 • Improved information architecture and user-
  friends, laying foundation for more social     experience of account page
  buying and interaction                       • Introduced concept of “My Friends”
• More complete information allows for:        • Improved ability to manage subscription and
       • Greater customer insights to            deal preferences
         merchants                             • Addition of progress meter to incentivize
       • Ability to deliver more targeted        completion of valuable actions
         offers to consumers
Deals - Travel




BENEFIT                                       FUNCTIONALITY
• Expand deal types and revenue potential     • New multiple image carousel for display
  by addressing product needs of                travel venues and amenities
  merchants in the travel industry            • Better display of offer terms and packages
• Better deal display for customers, making     within the deal page and email
  it easier to understand and decide to buy   • Travel date selector and voucher flexibility for
  travel products                               more flexible booking and packing options
• Attract new merchants allowing for          • Landing experience for national/affiliate
  packaged travel deals                         traffic
Merchant App




BENEFIT                                    FUNCTIONALITY
• New redemption option for merchants      • New voucher bar code scanner using phone’s
  without the need for desktop internet      camera
  access.                                  • User reporting and insights for mobile
• Reliable method for merchants to close     reporting.
  the paper voucher loop.                  • Integration with card-linked products and
• Improved merchant access to deal           demand generation controls (future
  performance and customer insights.         iterations)
• BWM achievement of competitive parity
  .
On The Spot!




BENEFIT                                      FUNCTIONALITY
• Relevant, always-on deal discovery based   • Map based-deal discovery
  on users’ location                         • Category filters and preferences.
• Allow merchant to control demand and       • Voucherless, real-time redemptions
  time-of-day
• Same-day redemption
Frictionless Redemption




                                                Major Credit
                                               Card Company




BENEFIT                                             FUNCTIONALITY
• New redemption option for merchants               • Partner with major credit card company to
  using credit card rails                             generate ‘virtual credit card numbers’
• Automatically validate voucher numbers            • Load credit and merchant ID to virtual credit
  and prevent fraud                                   card numbers via API.
• Ability to have instant or always on deals        • Display virtual credit card numbers on
• Feedback look to BuyWithMe and                      vouchers
  merchants for insights and follow-up              • Mark vouchers as redeemed after cashier’s
  engagement                                          authorization

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Product portfolio 2011

  • 1. Product Teams Consumer Mobile Merchant Card-Linked Operations Biz Intel Cross-functional teams made up of Engineering / QA / Product Management / Interactive Design • Buy With • Android App • Merchant • Merchant • Short-tem • Internally Three • iOS App Connect Connect sustaining automated • Refer-a- Reporting Reporting development reporting • Mobile Web friend • Voucher • Voucher features for: App • Boutiques Redemption Redemption • Bug fixes • Marketing • Map • Merchant Portal Portal • Support for • Finance Discovery Android and iOS app for • Automated • Automated internal tools • • Consumer Product mobile commission commission like deal Identity and • Sales redemption reports reports production Profiles BoostYourBu BoostYourBu and • Packages siness Sales siness Sales customer and deal Site Site service types Focus areas for each cross-functional team Platform - Ruby on Rails / MySQL Scalable solution support by in-house systems team
  • 2. Product Development – the BWM Approach • Small, cross-functional teams mapped to value streams • Agile, lean development process • Visible product & project performance data • Fast cycles with feedback • Value & outcome orientation • Empirical vs. deterministic product management
  • 3. Product Development – Process • Collect data and analytics • Gather qualitative feedback from customers • Revisit market opportunities Review Roadmap and decisions • Evaluate competitive signals • Assess alignment with corporate strategy
  • 4. Product Development – Team Disciplines Members from each Product Management functional team combine •Opportunity & solution identification, product to form cross-functional performance product teams mapped to specific value streams. Quality Engineering User Experience •Solution definition & •Usability analysis, interface correctness Each Functional team has design, solution definition specific objectives in addition to executing against a cross-functional roadmap. Middleware Presentation Layer Engineering Engineering •Solution definition, design, •Solution definition, design, & construction & construction Systems, Program Mgmt, Mobile development not displayed
  • 5. Teams Consumer Social and Initial Experience Sharing, Social Recommendations, Group Buying, Landing pages and on-boarding, Consumer life-cycle optimizations Mobile/API Team Smart phone applications (iOS, Android) - merchant, consumer, Mobile optimized web application, New inventory types on mobile Operations Team Maintain integrity of existing systems and applications, Implement small feature enhancements, Respond to platform and business emergency Deal/Merchant Team New deal types (introductory, vertically based, private) , Travel, Personalization of deal delivery (hyper-local, behavioral targeting) Merchant portal – campaign ROI assessment, campaign management and reporting, redemption solutions, Merchant identity & profile – real time consumer interaction Card-Linked Offer Team (CLOG) Card-linked deals creation and delivery platform Payment processing eco-system integration and transaction monitoring and events Email Team Daily deal optimizations, transactional campaigns, win-back campaigns, continuous optimization Consumer Deal Display and Personalization Team On site engagement, Personalization, optimization/Testing of Deal Presentation, Purchase process testing and optimization Business Intelligence & Customer Insights Team User, Merchant, Deal lifecycle reporting
  • 6. Teams Team Team Members Status / To be hired Consumer Social and Initial Eric Price (prod. expert), Eric Lee (uex) Fully Staffed Experience Jennifer Goncalves (fed), Leo Shemesh (dev/facilitator), Dan Rodriguez (dev), Steve Tom (QA), Mike Gamba (dev) `` Mobile/API Team Chris Knappick (prod. expert/facilitator), Mike Hill (dev) Front-end developer Mike Castleman (dev), Eric Galperin (dev), Vanessa Torrivilla (uex), Steve Tom (QA) Operations Team Jon Li (prod. Expert), Paul Prior (dev/facilitator), Aditya Fully Staffed Mukherjee (dev), Amadeus Junqueira(fed), Michael Olaya (uex), Fela Johnson (QA) Deal/Merchant Team Seth Rosen (prod expert), Gabe Heafitz (dev), Zack Product Manager Hannes (fed), Gui Weinmann (dev/facilitator), Jennifer Feddersen (uex) , Joe Austin (QA) Card-Linked Offer Team Bjorn Larsen (prod. expert), Eric Lee (design), Eric 1 Backend Dev, 1 Front (CLOG) Galperin (dev), Kris Helenek (dev), Gavin (QA), Joe Austin End Dev, 1 UEX (QA), Dan Kwok (facilitator) Email Team Evan Frank (Prod expert), Anna Boyadjieva (uex), Matt 1 Backend Dev, 1 Front Flight, Jared Brewer End Dev Consumer Deal Display and n/a 2 Backend Dev, 1 Front Personalization Team end Dev, 1 UEX, 1 Product Manager, ½ QA Business Intelligence & Seth Rosen, Rob Mayer (db engineer) 1 Dir of Business Intel, 1 Customer Insights Team database dev, 1 backend dev, 1 Analyst
  • 7. Roadmap Team July August September October November December Consumer Social and Initial Experience Initial Exp / Profile / Progress Social Connects / FB 2.0 Facebook App / Merchant ID Events ` Mobile/API Team Map Discovery / Deal Mobile Web New Inventory Types ` types (CLOG, Travel, etc) Social Innovation Deal Types Merchant Apps Deal Team New Inventory Type 2 Platform Enhancements (dates, Hyper-Local / More Deal Display Travel Channel reservations, etc) Intro Deals Card-Linked Offer Team Onboarding Card-linked Loyalty Mobile Discovery Analytics/ Merch (CLOG) Basic System Integration Self Serv Analytics v1 Credit Card Direct Feeds Email Team No Team Daily Deal Redesign Recurring Specialty Preference Center Winbacks, Birthday, etc) Emails Transactional Redesign ` Merchant Team No Team No Team Post-campaign Pre-campaign ` experience experience Merchant Self Serv / Identity Engagement Maximizations** Consumer Deal Display No Team No Team No Team Purchase Process and Personalization Team Optimizations Personalization 1.0 Business Intelligence & Customer Insights Team Departmental Consumer Consumer Merchant Deal Lifecycle: Predictive Support Lifecycle: Email Lifecycle: Visits Surveys Pipelines Reporting
  • 8. Consumer Web Products
  • 9. BuyWithThree BENEFIT FUNCTIONALITY • Encourages and incents viral sharing • Automated refunding of purchased deal if 3 around specific BuyWithMe deals friends buy the same deal • Progress tracker allowing sharer to see how close they are to free deal • Integration of social context for both sharer and sharee, including display of pictures and names of friends who bought with them and a customizable message from the sharer
  • 10. Refer-A-Friend BENEFIT FUNCTIONALITY • Encourages and incents viral sharing • Automated distribution of BuyWithMe credit around the BuyWithMe site when a friend joins the site and buys first deal • Invite tracker allowing sharer to follow status of invited friends, including tools enabling sharer to remind invited friends to sign up and buy
  • 11. Personalization Engine BENEFIT FUNCTIONALITY • Consumer can view deals in order of •Deals include hyperlocal tags (ie Manhattan their geographic relevance to them for NYC) •Deals are displayed in order of proximity to a user’s zip code •Flexible architecture that allows for integration of other variables (category prefs, past behavior, etc) over time
  • 12. Merchandising Options BENEFIT FUNCTIONALITY • Merchants can run a deal with multiple • Fly out that displays multiple package options package options (i.e massage + facial) in an elegant and scaleable way, while • Customizable deals allow for: maintaining the visual consistency of the deal • External purchase (i.e page ticketmaster) • Seamless selection and purchase of one or • Choose location at checkout multiple packages per transaction • Require shipping information
  • 13. Map-based deal discovery BENEFIT FUNCTIONALITY • Consumer can view deals in a map based • Integration with Google maps to display deals format and easily identify and discover in map view deals in categories and locations that are • In-page deal summary pop up relevant to them • Deal sorting by category
  • 15. iPhone and Android App BENEFIT FUNCTIONALITY • Easier mobile deal discovery and • City landing page and deal display purchasing • Mobile optimized and streamlined purchase • Access to voucher on-the-go process • One-click redemption of vouchers sends • ‘My Account’ and voucher sections with one- info to merchant portal click redemption • Increased engagement with push • Integration with social sharing and notifications BuyWithThree
  • 16. Mobile Web App BENEFIT FUNCTIONALITY • Easier mobile deal discover and • City landing page and deal display purchasing • Mobile optimized and streamlined purchase • Maximize mobile email delivery process • Consumer access to vouchers on the go, • ‘My Account’ and voucher sections without the an app • ‘Get the App’ call to action
  • 17. Channels BENEFIT FUNCTIONALITY •Consumer can discover and shop deals •Admin tools to create deal “boutiques” that merchandised around specific themes (ie group deals together around a theme dinner + a movie, travel, motherss day, etc) •Flexible UI options for advertising and merchandising boutiques on the site
  • 19. Merchant Connect Reporting BENEFIT FUNCTIONALITY • Merchant visibility into: • Customer Acquisition focused data & graphs • Consumer spending behavior • Customer Retention & Engagement focused • Consumer visitation recency & data & graphs frequency • Demographic reporting with consumer • Consumer life-time value density heat map overlay • Detailed visibility into active campaigns • Consumer card-linked purchase tracking
  • 20. Redemption Tools BENEFIT FUNCTIONALITY • Tool for merchants to validate voucher • Voucher and customer name lookup. and track redemptions in real-time. • Export into excel • Method to integrate with POS systems. • Track notes • Real-time credit-card based redemptions • Foreign voucher import allows merchants to (in-development) use own POS numbers on vouchers.
  • 21. Sales Site – Boost Your Business BENEFIT FUNCTIONALITY • Showcase BuyWithMe’s value • Embedded merchant testimonial and press proposition videos • Inbound interest capture • Contact form linked to Salesforce.com • ***** • Content pages with overview of value- propositions and BuyWithMe process
  • 23. Cobrand Experienced BENEFIT FUNCTIONALITY • Partners can feature exclusive and • Complete functionality of BuyWithMe’s core relevant deals to their audience through web application and social features our co-branded group commerce site. • Ability to upload 3rd party logos to maintain look and feel • Ability to change background and text colors • Full lead and user tracking and analytics • Co-branded onboarding page
  • 24. Feeds, Widgets, and APIs BENEFIT FUNCTIONALITY • Complete access to BuyWithMe’s deal • Full Deal API data, enabling partners to easily • JSON and XML deal feeds that can limit customize the deal presentation and market distribute the deals through their • JavaScript deal widget and signup widget channels. library with support of the most popular IAB ad unit specifications
  • 26. Deal Production Tool BENEFIT FUNCTIONALITY • Simple to use and scalable project • Complete Merchant and Deal CMS with management tool to accommodate deal integration to Salesforce life-cycle from contract to calendaring to • Production tracking and publishing publication. management system • Multiple-package deals • Multiple location deals • “Foreign Vouchers IDs” for integration with merchant POS systems
  • 27. Customer Service Tool BENEFIT FUNCTIONALITY • Real-time purchase and customer data to • Ability to lookup customers purchase and provide provide customers with best-in- redemption history class support. • Integration with in Authorize.net for refund • Integration with Salesforce to track merchant and customer support issues • Discount Code engine
  • 28. Reporting Suite BENEFIT FUNCTIONALITY • Self-service access for company wide • Data warehouse with nightly processes for business intelligence for reporting on: quick report viewing • User life-cycle • Reporting Services front-end for self-service • Merchant life-cycle data and report extraction. • Sale commission reports • Automated morning excel files • Deal and finance • Partner reporting
  • 30. Logical System Architecture internal user merchant consumer partner internet internet internet internet Internal Tools Merchant Portal Consumer Web API/Services Layer Merchandising & Social Sharing Card linked platform Payment processing Personalization Services components Voucher & Redemption Payment AB Testing Secure credit card storage Transaction processing rails Processing Content Management Event Notifications Rewards processing Rules Engine Deals Merchants Consumers Credit Cards Transactions 21
  • 31. System Component Architecture Core Card linked lb1 lb2 lb1 lb2 http http http/https https https/sftp Consumer Secure Merchant/ Workers WWW 1 - 3 Worker 1 1-6 consumer 1 - 2 internal 1 - 3 1-4 Secure 1 - 2 Database master Database slave API 1 - 2 Database master Database slave Encrypted Encrypted database master database slave 21
  • 32. Platform Monitoring BENEFIT FUNCTIONALITY • A comprehensive monitoring system for • NewRelic -Third party monitoring plugin optimizing platform performance. • Nagios - Engine Yard's monitoring • Monit - Unix process monitoring solution installed per host • Alertra - 3rd party, external monitoring of website accessibility
  • 33. Email
  • 34. Email Product Suite BENEFIT FUNCTIONALITY • Customers and merchants receive a suite • Scalable email platform leveraging industry of email communications based on user leading ESP, CheetahMail. actions, geography, and customer life- • Ability to segment and target deals to cycle to ensure high engagement. customers based on interest, location, and actions • Integrated social sharing functionalities • 16 automated consumer action-triggered emails for engagement and re-engagement
  • 35. Testing and Tracking BENEFIT FUNCTIONALITY • Email Team can analyze campaign • User level data tracking performances in order to deliver more • Extensive ability to segment and test emails personal and relevant deal experience. for iterative optimizations
  • 37. Consumer - Identity BENEFIT FUNCTIONALITY • Manage personal identity and • Improved information architecture and user- friends, laying foundation for more social experience of account page buying and interaction • Introduced concept of “My Friends” • More complete information allows for: • Improved ability to manage subscription and • Greater customer insights to deal preferences merchants • Addition of progress meter to incentivize • Ability to deliver more targeted completion of valuable actions offers to consumers
  • 38. Deals - Travel BENEFIT FUNCTIONALITY • Expand deal types and revenue potential • New multiple image carousel for display by addressing product needs of travel venues and amenities merchants in the travel industry • Better display of offer terms and packages • Better deal display for customers, making within the deal page and email it easier to understand and decide to buy • Travel date selector and voucher flexibility for travel products more flexible booking and packing options • Attract new merchants allowing for • Landing experience for national/affiliate packaged travel deals traffic
  • 39. Merchant App BENEFIT FUNCTIONALITY • New redemption option for merchants • New voucher bar code scanner using phone’s without the need for desktop internet camera access. • User reporting and insights for mobile • Reliable method for merchants to close reporting. the paper voucher loop. • Integration with card-linked products and • Improved merchant access to deal demand generation controls (future performance and customer insights. iterations) • BWM achievement of competitive parity .
  • 40. On The Spot! BENEFIT FUNCTIONALITY • Relevant, always-on deal discovery based • Map based-deal discovery on users’ location • Category filters and preferences. • Allow merchant to control demand and • Voucherless, real-time redemptions time-of-day • Same-day redemption
  • 41. Frictionless Redemption Major Credit Card Company BENEFIT FUNCTIONALITY • New redemption option for merchants • Partner with major credit card company to using credit card rails generate ‘virtual credit card numbers’ • Automatically validate voucher numbers • Load credit and merchant ID to virtual credit and prevent fraud card numbers via API. • Ability to have instant or always on deals • Display virtual credit card numbers on • Feedback look to BuyWithMe and vouchers merchants for insights and follow-up • Mark vouchers as redeemed after cashier’s engagement authorization