Discover how your travel organization can digitally transform and meet the needs of the connected traveler using the SAP Hybris Commerce Travel Accelerator.

1. Sebastien Trahan,
Travel and Transportation Industry Principal - SAP Hybris
Eva Roe
Head of Airlines Solutions, SAP SE
Monetize and Optimize the Travel Journey

2. 2© 2017 SAP SE or an SAP affiliate company. All rights reserved.
SAP HYBRIS COMMERCE IS OMNI-CHANNEL AT ITS CORE
ERP Loyalty CRS Revenue
Management
CRM Partners
PRODUCT, CUSTOMER, INVENTORY, PRICING, ORDER
Customer
Service
Marketing
IT
Social
OperationsContent
Manager
Product
Manager
Call Centre Kiosk On BoardB2BDigitalAt Property

3. 3© 2017 SAP SE or an SAP affiliate company. All rights reserved.
OPEN & EXTENSIBLE TECHNOLOGY ARCHITECTURE
ERP PARTNERSRESERVATION
SYSTEMS
CUSTOMER
EXTENSION
LOYALTYREVENUE
MANAGEMENT

4. 4© 2017 SAP SE or an SAP affiliate company. All rights reserved.
SAP HYBRIS COMMERCE, TRAVEL ACCELERATOR
PROVIDES
THE INDUSTRY
FUNCTIONALITY
YOU NEED
TRAVEL
SEARCH
BUNDLING
ANCILLARIES
PASSENGER
PROFILE
INVENTORY
& PRICE
TRAVEL OFFERS
SHOPPING
BOOKING
MANAGEMENT
AMEND & CANCEL
B2C CUSTOMER
ACCOUNT

5. 5© 2017 SAP SE or an SAP affiliate company. All rights reserved.
DEVELOPING A FLEXIBLE & SCALABLE REFERENCE ARCHITECTURE
SOLR
Index & Cache
Transport OfferingTravel Offering
OTA BASED INTERFACE
Travel
Search
Fare Selection
& Ancillaries
Checkout
& Payment
My Bookings My Profile
Travel
Search
Trip
Finder
Fulfilment
Services
Bookings
Management
Transport
Status
Travel Offers
Shopping
Ancillary
Shopping
Customer
Account
Passenger
Profile
Check In
& APIS
Travel
Offering
Bundle & Product
Templates
Price &
Availability
Orders
-SPNR-
CustomerAccount
PassengerProfile
BUSINESS
SERVICES
RESPONSIVE
STOREFRONT
(WCMS, Pages & Components)
DATA
LAYER
Creating a responsive UI/UX
that will grow to incorporate our
vision for the travel store of the
future
Leveraging Solr to power
complex travel search and
flight shopping requests
Developing a generic travel data
model that can be adapted and
extended to meet needs of travel
industry
Creating travel specific business
services that will be extended to
meet our vision for future travel
services
Ability for SI’s to create
integration connectors to legacy
travel reservations systems,
develop distribution web
services & deliver Omni channel
OCC services
Dynamic
Packaging

8. 8© 2017 SAP SE or an SAP affiliate company. All rights reserved.
“Our strategic direction is to
deliver travel industry
integration standards”

9. 9© 2017 SAP SE or an SAP affiliate company. All rights reserved.
TRAVELPORT FARE &
SHOPPING INTEGRATION

10. 10© 2017 SAP SE or an SAP affiliate company. All rights reserved.
HIGH LEVEL REFERENCE ARCHITECTURE
• Deployment solution for airlines that filed fares with ATPCo
• Further evidence that SAP Hybris can integrate to legacy airline systems
• Combine ATPCo fares and ancillaries with SAP Hybris inventory
• Template can be adapted to any industry fare shopping system
FARES &
SHOPPING
SAP HYBRIS TRAVELPORT 3RD PARTY EXISTING NEW
KEY
COMMERCE
AIRLINE.COM
OAG ATPCo
PSS
REVENUE
MANAGEMENT
WEB
SERVICE
Ancillaries | Merchandising
Book & Ticketing messages are normally
integrated to the host reservation systems. For
the integration template they use Travelport.
Customer implementation would redirect
messages to host PSS
INTEGRATION TEMPLATE IS NOT BUNLED AND LICENCED WITH SAP HYBRIS COMMERCE TRAVEL ACCELERATOR

11. 11© 2017 SAP SE or an SAP affiliate company. All rights reserved.
IATA NDC CERTIFICATION
New Distribution Capability

12. 12© 2017 SAP SE or an SAP affiliate company. All rights reserved.
IATA’s Role in This Process
NDC-Standard and ONE Order Initiative
• The International Air Transport
Association (IATA) is the trade
association for the world’s airlines,
representing some 275 airlines or 83%
of total air traffic.
• IATA are driving significant initiatives that
have the potential to disrupt the current
airline IT systems landscape
• The NDC (New Distribution Capability)
strategy is starting to fundamentally
change the capabilities of the commerce
• One Order will drive a complete overhaul
of airline customer delivery, fulfilment and
financial accounting.
*Total passengers carried 3.6bn @ average cost €0.50 per passenger boarded. *Front & back office estimation fromSimon Lescarcelle-Evin. *Initial view is betw een €5-10mto develop One Order compliance for SAP Hybris & S/4 HANA

13. 13© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Our Future Vision of and End-to-End Digital Platform for Travel

14. 15© 2017 SAP SE or an SAP affiliate company. All rights reserved.
“Moving forward, we will further
develop industry integration
standards, expand into other
sub segments of travel while
leveraging internal innovation
programs”

15. 16© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Travel Accelerator | Roadmap Highlights
§ IATA NDC Level 3 Certification
§ ATPCo Fares & Shopping Engine Integration
§ Pre-packaged and Dynamic Packaging
NEXTRELEASELATESTRELEASE FUTUREOUTLOOK
§ Backoffice Wizards for Bundles, Ancillaries,
Seat Maps, Inventory and Schedules
§ Revenue Management Integration Template
§ Merchandising workspace for Creating and
Managing Business Rules
§ Group Bookings Solution
§ Support for IATA NDC 17.1 Schema
§ Supporting SAP Hybris Commerce 6.6
§ IATA One Order Compliance
§ Digital Passenger Platform
§ Enhanced Tour Operator & Hospitality
capabilities

16. Thank you and please come and
see us at the Travel Demo POD.
Contact information:
Sebastien.Trahan@sap.com
Eva-maria.roe@sap.com