SAP solution for fashion Industy

1. 1hybris Customer and Commerce Engagement Solutions for the Fashion and Apparel Industry
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hybris Customer and Commerce
Engagement Solutions for the Fashion
and Apparel Industry
Respond and Cater to Fashion Customers
at the Speed of Desire
Fashion retailers and brands are facing perplexing challenges
in this age of exploding mobile and digital commerce – to adapt,
differentiate, expand globally, and remain competitive. Custom-
ers today demand rich, personalized experiences across every
touchpoint, at any time of day or night. They insist on the ability
to instantly gather detailed information about styles and avail-
ability. They want to be in control of where and how the items are
purchased and returned, and they expect the experience will be
consistent, regardless of the channels they choose to engage with.
Customers know brands, not channels,
and therefore brands must provide a
consistent customer experience across all
touchpoints
Merchandisers and digital marketers must be able to reach,
engage, and serve customers anytime, anywhere for their com-
panies to compete successfully in the global economy. This can
be achieved by leveraging modern omni-channel technologies
to deliver stunning, upscale experiences across every channel
and touchpoint with real-time, social, contextual, consistent, and
relevant engagement, in step with ever-changing customer needs
and desires.

2. 2hybris Customer and Commerce Engagement Solutions for the Fashion and Apparel Industry
The hybris omni-commerce solution for
fashion:
→ Answers a new imperative to individually engage and satisfy
customers in a globalized fashion industry where fashion
trends and cycles are evolving faster than ever.
→ Makes it possible to engage in sophisticated, customer-
centric interactions that are personal and relevant, so that
brands can connect more intimately with customers by
addressing lifestyle choices and individual preferences.
→ Equips brands and retailers with the technology and tools
to disrupt their industries and market segments with
differentiated experiences.
→ Leverages the benefits of native “multi-everything”
capabilities to support global expansion.
→ Enables brands and retailers to deliver on “buy, fulfill, and
return anywhere” scenarios across all touch points, putting
their customers’ needs at the center.
→ Achieve faster time to value and delivery with fashion
industry specific capabilities and accelerators.
Benefits
→ Tailored omni-commerce merchandising for fashion and
apparel brands
Based on best practices from successful apparel industry
commerce platform implementations.
→ Behavior-based advanced personalization
Empowers brand managers to deeply customize the
shopping experience, and target customers based on who
they are and what they do, to dramatically increase average
order size and customer loyalty.
→ Homogeneous multi-touchpoint commerce platform
Enables a single view of customers, products, and services
across all channels.
→ Centralized order management, orchestration, and
fulfillment
Gives an aggregated view of all orders within a central
hub for processing, controlling, and routing orders placed
through different channels, and from various suppliers,
warehouses, and locations.
→ Mobile optimization, responsive design, consistent
experience across all touchpoints
Manage all channels from one central system to engage and
serve consumers in all of the ways, means, and places they
want to interact – at home, work, and mobile / on-the-go.
→ Superior business user tools
Allow apparel marketing and merchandising teams to more
efficiently manage the customer experience, to deliver
new, relevant, innovative campaigns, guided selling, up-sell
and cross-sell offers – without heavy reliance on IT and
technical people.
→ Flexible and scalable technology to support the
uniqueness of fashion retailing
Adapts to fast-changing consumer trends and makes it
easier to take advantage of future innovations.
→ Enablement of numerous business models and unique
omni-channel relationships
Provides a single platform for B2C, B2B, and B2B2C
transactions and fulfillment, plus the flexibility to increase
traffic and revenue from new business opportunities and
emerging markets.
→ Mature, proven, successful globalization and
internationalization capabilities
Delivers strong product content management, catalog
management, enterprise integration, customization,
market differentiation, targeting, merchandising, and local
compliance.
→ Leverage big data
Incorporate market segmentations, trend analysis, and
predictive capabilities to discover insights into evolving
consumer behavior to reduce costs, increase revenues, and
improve profitability.
About hybris software
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device.
hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view
of its customers, products and orders, and its customers a single view of the business. hybris’ omni-channel software is built on a single platform, based on open
standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies
will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same
software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris,
including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us, Metro, Bridgestone, Levi’s,
Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. www.hybris.com | sales@hybris.com
Version: February 2015. Subject to change without prior notice © hybris
hybris is a trademark of the hybris Group. Other brand names are trademarks and registered trademarks of the respective companies.
For more information please visit www.hybris.com or contact us at sales@hybris.com.