The document discusses e-commerce capabilities including an overview of the Hybris platform, implementation methodology, B2B and B2C accelerators, architecture and technology, and reasons for choosing Hybris. It also provides details on Stratesys' e-commerce team and expertise in various technologies and industries.

1. @-commerce Capabilities

2. contents @-commerce
Capabilities
Overview
Hybris
Platform
Why Hybris
Hybris
Implementation
Project
B2B& B2C
Accelerators
Architecture
&Technology
AND FURTHERMORE_

3. Overview
@-commerce capabilities

4. Overview Key Takeaways …
@-commerce
Capabilities
Our F4R Solution
OurAssets
 Multiplatform e-commerce experience
 Web design and creativity
 B2B & B2C Experience
 Complex and high volume landscapes
 Integration with payments gateways
 Synchronization connectors with ERP
B2B
B2C eCommerce App Store Warehouse Headquarters
(Fully Integrated Solution for RetailBusiness)
Partnerships & Collaborators
Stratesys has developed several projects and collaborations with a wide range of products, tools and solutions
such as SAP NetWeaver Portal, Hybris, Liferay, Drupal, Magento, SAP NetWeaver Process Integration (PI),
Apache ServiceMix, jBPM, .NET, etc.
Stratesync for ERP
 Stratesys Connector aimed for an easy integration between
ERP and third party platforms
 Online integration, requires little monitoring work
 Fastimplementation phase as all functions have already
been tested
 Integration technologies are different depending on business
objects, data volumes to manage, update frequency…
3 Managers
7 Senior
Consultants
16 Consultants
&Programmers
1 Director
Stratesys eCommerce Practice
PROJECTS
25 projects at 15 customers
CERTIFICATIONS
SAP NetWeaver Portal, MDM, Java Platform,
Hybris Core Developer, Hybris Commerce
Developer by Hybris, Third party certifications
EXPERIENCE
Our team has experience in SAP NetWeaver
Portal, Hybris, Java, Liferay, Drupal,
Magento, SAP NetWeaver Process
Integration (PI), Apache ServiceMix, jBPM,
.NET, etc.

5. Our eCommerce Team - Organized by technology type and business areas
Competencies/ Business Areas
Competences/Technologies
TREASURY HUMAN
RESOURCES
LOGISTICS &
SUPPLY CHAIN
COMMERCIALCORPORATE
eCOMMERCE
TECHNOLOGY & INDUSTRIALIZATION
CLOUD
ECM - PROCESS AUTOMATION
BIG DATA / HANA
MOBILE
ADMIN - IT VIRTUALIZATION
AM & BPO SERVICES
ERP
BUSINESS ANALYTICS
52
Experts
30
Experts
21
Experts
28
Experts
55
Experts
25
Experts
31
Experts
60 Experts
12 Experts
27 Experts
54 Experts
23 Experts
11 Experts
37 Experts
70 Experts
100 Experts
16 Experts
FINANCIAL PURCHASING
& SUPPLIER
 1 Director
 3 Managers
 7 Senior Consultants
 16 Consultants &
Programmers
Currently, our 575experts are organized around 17areas of Practice
mappingto different offerings from our portfolio of services and solutions
Overview
@-commerce
Capabilities

6. DevelopmentTeam
indifferent technologies
(Java / PHP, HTML5,.NET,…)
Experiences
inthe mainmarket tools
(SAP ISA, SAP CRM, Magento, Hybris)
TYPICALPROJECTS
 Custom Development and creativity
 ecommerce Strategy
 ecommerce Implementation
 ecommerce Cloud platforms
 Integration with backoffice
 SEO optimization
 Platforms maintenance and administration
Overview
@-commerce
Capabilities
Our eCommerce Team - Specialists

7. hybris
Platform
@-commerce capabilities

8. “Hybrishasexperienced significantgrowth in the past12 monthssince
being acquired by SAP. Behind the momentum lie a few contributing
factors:
1. the core value proposition of the hybrisplatform (combined PIM,
eCommerce,experience management, and OMSon a single,
modern architecture platform) remainsintactfollowing the
acquisition;
2. existing SAPERPclients are gaining confidence in the integration
approach of hybrisand the SAPERP;
3. SAP’sglobalfootprintis propelling significantsales momentum in
APAC and other emerging markets;
4. the networkof commerce service providersworkingwith hybrisis
stronger than ever
Gartnerand ForresterWave™ Quadrant
@-commerce
Capabilities
hybris
Platform
Forrester Wave™:
B2C Commerce
Suites, Q1 2015
Source: Forrester
Research
SAP(hybris)
Strengths according to Gartner
“SAP'shybrisis a Leader in the 2014 MagicQuadrant dueto itsbroad
and robust digitalcommerce platform, globalpresence, and customers
in a wide range of verticalindustries, aswell asits ability to support
B2Band B2C businessmodels.”
Magic Quadrant for
Digital Commerce
Source: Gartner
(September 2014)
SAP(hybris)
 Growthand industry presence
 Deployment choice. Several delivery models
 Product agility. Above-average ratings for product
information and content management, integration APIs,
usability by IT and business users, ease of upgrading,…

9. Omnicommerce Platform
@-commerce
Capabilities
hybris
Platform
Payment, Tax
& Fraud
User & Account
Management
B2B B2C
Promotions &
Sales Programs
Search&
Navigation
Social
Commerce
Store Locator Voucher Workflow Checkout Cross Selling
Advanced
Personalization
Pricing
Analytics
BIG DATA
ERP Planning SupplyChainCRM
Reporting
OrderManagement
Cross-ChannelFulfillment
SingleView Inventory
MDM:Product & Customer Content Management
DigitalAsset Management
OmniCommerceConnect

10. hybris
Implementation
Project
@-commerce capabilities

11. Hybris Implementation Methodology
Poweredby…
hybris
Implementation
Project
@-commerce
Capabilities
Product
Backlog
Sprint
Planning
Sprint
Backlog
Demonstration
and Retrospective
NEW
PRODUCT
VERSION
1-4 weeks
24 hours
Daily
SprintMeeting
 Developmentof projects with agilemethodology(Scrum).
 In the first phase of analysis, the requirementsgathering and
the creation of activities use cases is done.
 In the second phase, a division of iterations (short functional
blocks)of different use cases is done. Each iteration is
presentedto the client for review and approval.
 Each temporaliteration lasts between two weeks and one
month.
 Each iteration has to provide a completeresult, an
increaseof product that is potentially shippable.
 Duringthe iteration, the team works closely and
the followingdynamics are carried out :
• Periodicmeetingsfor work alignment
• A responsiblewillensure compliancewith the
methodologyand objectives of the iteration
• Theuservalidates each iteration
• Continuousmonitoringof pending jobs

12. ProjectSchedule
hybris
Implementation
Project
@-commerce
Capabilities
Month1 Month2 Month3 Month4 Month5 Month6
Support
Analysisand Design
Realization,integrated unittesting
UserTesting
Kick Off
Approval
Go-live
ProjectClosure
Infrastructure
ready for
application
deployment

13. @-commerce capabilities
Accelerators
B2B B2C&

14. Hybris PCM (ProductContent Management)
B2B B2C
Accelerators
&
@-commerce
Capabilities
PCM
EDITORIAL CONTENT PRODUCTVIDEOS SEARCH FILTERS
IMAGES
(HI-RES& LOW-RES)
PRODUCT
DESCRIPTION
RICH PRODUCT
PRESENTATION
USER-GENERATED
CONTENT
CATEGORIES PRODUCTFEATURES CAMPAIGNS PROMOTIONS
SIZES ARTICLENUMBER PRODUCTNAME TECHNICAL FEATURES
PIM

15. Hybris B2B CommerceAccelerator
B2B
QUOTE
NEGOTIATION
B2B ACCOUNT
MANAGEMENT
B2B WORKFLOWS
APPROVAL
PRODUCT
CONTENT
MANAGEMENT
B2B SPEND
CONTROL
B2B PURCHASE
ORDER FORM
GENERATION
PERSONALIZATION
SEARCH &
NAVIGATION
AUTOMATIC
RE-ORDER
MULTIDIMENSIONAL
PRODUCTS
B2B
SELF-SERVICE
BATCH
PURCHASING
B2B B2C
Accelerators
&
@-commerce
Capabilities

16. Hybris B2C CommerceAccelerator
OMNI CHANNEL
CAPABILITIES
WEB CONTENT
MANAGEMENT
MERCHANDISING
PRODUCTCONTENT
MANAGEMENT
PAYMENT
CHECKOUT
CUSTOMER
SERVICE
PERSONALIZATION
SEARCH &
NAVIGATION
STORE
LOCATOR
ORDER
MANAGEMENT
B2B B2C
Accelerators
&
@-commerce
Capabilities

17. Out of the box frontend (fashion, electronics, B2B, Financial Services,…)
B2B B2C
Accelerators
&
@-commerce
Capabilities

18. Our Value-Pack
Inaddition to hybris accelerators, Stratesys provides its own Value-Pack which
complementshybris functionalities with the components already developed by
our team of experts.
 GoogleMapsStorelocation configuration.TheAccelerator has a preinstalledmock-up with limitedfunctionality.
Theteam willconfigure the total functionality for Google Mapsstore location.
 Returnsand cancellations from thefrontend. Thereturns and cancellations can only be managedvia backend
withthe ManagementConsole. We will enablethis functionality for the frontend.
 Marketingcampaign Email previewand sending from the Content Managementcockpit.
 Workwith us functionality. Resume(C.V.) receiving from the frontend.
 Stockrelease automatization. If the reserved item is not bought, the stock reserved will be released automatically
after some plannedtime.
 Priceextension for outletmanagement.
 Voucher managementextension inthe frontend. Integration with Client segmentation.
 GoogleAnalytics integration.SetupGoogleaccounts and Stratesys preconfiguredqueries for client.
 Job Center.Possibility of implementingajob center application as to receive CVs from people wishingto work in
physical stores.
 Simplified Shopping Cart,byjust two steps.
B2B B2C
Accelerators
&
@-commerce
Capabilities

19. Architecture
Technology&
@-commerce capabilities

20. HybrisArchitecture
Architecture
Technology
&
@-commerce
Capabilities
Architectural Scheme
From the business point of view, HybrisCommerce Suite platform consists of several individual
packs such as: Commerce, Content Management, Order Management, Channeland a base
componentcovering the whole platform.
Businesscomponents need the platform support in order to run.

21. HybrisArchitecture
Extensibility
The platform is extensible using proven solutions and tools in the Java industry.
@-commerce
Capabilities
Architecture
Technology
&

22. HybrisArchitecture
DataHub
hybrisData Hub technology is designed to easily connect hybris and external data storage systems
thanks to its open architecture making integration easer, quicker, and less cost-intensive and focused
on improving eCommerce communication systems performance.
Preconfigured extensions for:
Clients
Products
Prices
Orders
Standard IDOCs
@-commerce
Capabilities
Architecture
Technology
&

23. Hybris & SEO
SEO key features in hybris Ourproposal implementation…stay simple
SEO Trafficis…
 Free.
 Search engine decides landing page.
 Long term traffic.
 Slow growing.
SEO Traffic@ hybris is…
 Optimized with the Accelerator storefronts designed as SEO friendly.
 Pay attention to the SEO design and not to technical aspects.
 Easy to change as you learn more from your clients.
Each page has the following attributes set to optimize SEO
content:
 Metadata language is set to the current session language
 Page title SEO optimized
 Metadata description
 Metadata keywords
And additional tools like the Meta Sanitizer Utility designed
to find and correct common SEO errorswith HTML code.
Stratesys project selected components are: hybris
Storefront Accelerators and GoogleAnalytics.
1. Design for SEO
2. Implement
3. Analyze SEO
effectiveness
4. Apply
Lessons
Learned
Go to 1
@-commerce
Capabilities
Architecture
Technology
&

24. Advertising landscapecanbe tricky to manage… Ourproposal implementation…stay simple
PPC Trafficis…
 Pay per click.
 We decide landing page.
 Immediate but short term traffic.
PPC Traffic@ hybris is…
 Allows effective campaign management.
 Smart measure of every cent invested and ROI.
 Optimization of investment.
 Enhance your sales margins with promotions based on what you learn from
your clients.
Hybris & PPC
Stratesys project selected components are: Google
AdWords,SocialMediaintegration and Google
Analytics.
Social media
1. Start simple
2. Implement
3. Analyze ROI
4. Apply
Lessons
Learned
Go to 1
+
@-commerce
Capabilities
Architecture
Technology
&

25. Why
hybris
@-commerce capabilities

26. Whyhybris
Mainfeatures to consider when choosing an eCommerce platform
I. How does our eCommercestrategy fit with each solution we evaluate
II. SoftwareManufacturerStrategy
III. Platform Extensibility
IV. ManufacturerLicensing Model
V. Platform Scalability
@-commerce
Capabilities
Why
hybris

27. @-commerce capabilities
We complement our eCommerce / Hybris capabilities with
our line of business from which our experts in strategy and digital marketing
string along with our customers in their multichannel experience
“WE CONNECT BRANDS, ENVIRONMENTS AND PERSONS IN A DIGITAL WORLD”

28. Expertsin Strategy and Digital Marketing
@-commerce
Capabilities

29. Inputs _
@-commerce
Capabilities
 Connection with the target and the digital consumption trends
 Valuable features totally focused on improving conversion KPIs
(sales, registers, etc)
 Focus on the customer journey and full experience to improvenavigation
and results
 Creativecontent blocks and special features: (inspirational browser, viral
features, up-selling items and functional design)
ALWAYSFOCUSEDONREACHINGSITEOBJECTIVES
WITHCONSUMER-CENTRICDESIGNANDTHINKING{ }

30. How we do it _
@-commerce
Capabilities
 SOCIAL AWARENESS through specific features
 MICROTARGETING and user CATEGORIZATION
 PERSONALIZED EXPERIENCE (related items to buy, promotional
messagesfocus on consumer profile, etc)
 COMMUNITY componentsand CONTENT MARKETING focus on
improvingthe purchase experience
 Strategic tips to keep ENGAGEMENT (gamification, purchasing loyalty
systems, etc.)
 Innovativeand trendy DESIGN
 OMNI-CHANNEL experience
 CROSS-SELLING blocks to support the overall commercial strategy

32. www.stratesys-ts.com
@stratesys
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