This document discusses how data, technology, and behavior change can help lower healthcare costs and increase productivity. It summarizes Approach Health's services in using evidence-based research, best practices, and ROI metrics to drive data-driven behavior modification. It also outlines the opportunities that exist today with ubiquitous mobile devices, readily available data, and effective communication algorithms to better engage members and improve preventative care and healthy behaviors.

1.
Data,
Technology
and
Health
Behavior
Change
M.
Courtney
Hughes,
PhD
Chicago
Health
2.0
/
Illinois
Technology
Associa=on
October
14,
2010

2. About
Approach
Health
• Approach
Health
helps
companies:
1) Lower
medical
costs
2) Increase
produc=vity
• Data-­‐driven
behavior
modifica=on
integra=ng:
1) Research
evidence-­‐base
2) Industry
best
prac=ces
3) ROI
2

3. The
Time
Has
Never
Been
Be=er…
Challenges
Opportuni@es
Rising
healthcare
costs
75%
due
to
unhealthy,
modifiable
behaviors
Ubiquitous
mobile
devices
Engaging
members
Strong
interest
in
improving
health
behaviors
Cost-­‐effec@ve
customiza@on
Readily
available
data
Effec@ve
communica@on
algorithms
3

4. Members
are
Not
Receiving
Preven@ve
Services
Preven=ve
Service
No Influenza Vaccination 74%
No Colon Cancer Screening 49%
No Breast Cancer Screening 22%
No Cholesterol Screening 15%
No Cervical Cancer Screening 8%
0 20 40 60 80
Source
:
Hughes
et
al.
Am
J
Health
Prom
2010
4

5. Members
are
Not
Engaging
in
Healthy
Lifestyle
Behaviors
Inadequate F&V Consumption 77%
Behavior
Inadequate Physical Activity 49%
Smoking 20%
Binge Drinking 17%
Heavy Drinking 5%
0 20 40 60 80 100
Source
:
Hughes
et
al.
Am
J
Health
Prom
2010
5

6. Capturing
Popula@on
More
pa(ent
data
is
available
than
ever
before.
Medical
Pharma
Claims
Claims
Survey
EMR,
PHR
(HRA,
QoL)
mDevices
Lab
Values
(Events,
ODLs)
6

7. Goal:
Manage
U@liza@on
• Iden4fy
high-­‐risk
popula=ons
&
members
• Engage
members
using
the
right
message
&
method
• Deliver
ROI
Sources:
CDC
2010;
Health
Affairs
2002
7

8. Technology
Enables
Iden@fica@on
&
Effec@ve
Communica@on
• Data
integra@on
–
Many
more
data
sources
• Data
analy@cs
–
integrate
member
data
and
prior
outreach
• Natural
Language
Processing
–
low
cost
• Communica@on
mode
-­‐
customized
8

9. Healthy
Behaviors.
Healthy
Returns.
Ques=ons?
Contact
mchughes@approachhealth.com
h^p://www.approachhealth.com