Mobile networking is growing rapidly driven by increases in smartphone and tablet adoption. Video now accounts for over 1/3 of consumer internet traffic. Looking ahead, Huawei sees phones becoming the universal device, driven by improved screens, faster networks, and powerful chipsets. This will enable seamless sharing of content between intelligent devices and real-time HD interactions, including cloud-based multiplayer gaming. Mobile operators can capture this growth through differentiated services focused on social networking, communications, and digital media across multiple screens.

1. Mobile Networking
Evolved
Mike MacDonald
CTO Huawei Southeast Asia
find me mike.macdonald@huawei.com

2. Mobile Internet Traffic Growth
Total global handsets
that are smartphones
in 2010
Tablets connected to
the mobile network
in 2010
Percent of mobile Average mobile Increase in average Number of mobile
traffic that was video connection speed for mobile connection only Internet users by
in 2011 smartphones in 2010 speed by 2015 2015
Cisco VNI Golbal Mobile Traffic 2010

3. $400 m USD in 24 hours

4. buys
and
integrates it

5. Tale of the tape
< $50 USD ARPU > $5 USD
< 70% Internet > 30%
< 100% Mobile < 100%
< 50% 3G > 15%
< 80% Laptop > 15%
< 90% Television > 20%
< 200% Bank Account > 50%
< 70% Credit Card > 15%
But what does this mean?

6. The Four Screens
Quality of Experience
Fixed Fixed mobile Mobile
2G
DSL
3G
PON
LTE
WiFi

7. Technology enablers
Collaborative
• Everything must be
sharable
• Socially connected
at all times
Mobility • Real-time feedback Cloud
from community
• Compute power in • Enabled with ultra
• New market for
the palm of your broadband
apps with privacy
hand • Apps become device
features
• New “info on the independent
go” mentality • Synchronization of
• Window to content
webscape goes with • Downloading
you becomes streaming

8. How?
Shameless branding
(for the app provider)
What?
Thought
nugget you
want to share
When?
Moment of
brilliance
Where?
So friends
know where
to find you
and give you
Why? Who? a high 5
Boring gap between beers, Friends
Lulls in conversation, unwillingly
Commercials tagged

10. Things that just make sense
• Mobile eCommerce is hot
• Real-time data synchronization is a must
• Content management apps for video
• Personalized search for “My Internet”
• Applications must be mobile
• Unique mobile only apps

11. Thought nuggets
• In Asia, smartphones/tablets WILL BE the laptop
• Mobile connections far surpass fixed by 10:1 in Asia
• Apps must support mobility, collaboration and cloud
• Video is the most bandwidth heavy content
• Synchronization is imperative for cloud to work
• Any socially connected app must support:

12. Changing lives with
technology
www.huawei.com

13. Internet video is now over 1/3
of all consumer Internet traffic
not including peer-to-peer video
“ Over-The-Top…consists of content and applications in a video
environment where the delivery occurs over an alternative means
than the main video delivery infrastructure. - Wikipedia 2010

14. by the numbers
More than 7 billion More than 190 million
application installed devices shipped globally
That’s almost 1 app for every That’s more than all Wii, Xbox
person on the planet 360 and PS3 consoles globally
- or - - or -
The average number of dust The average number of germs
mites on a typical bed transmitted during one kiss

15. The cloud concept
• Delivery of computing as a
service rather than a product,
whereby shared resources,
software, and information are
provided as a utility over a
network
• Does not require end-user
knowledge of the physical
location and configuration of
the system that delivers the
services
Simply put…the cloud makes things easier!

16. Demystifying LTE
• Several versions of HSPA actually provide
bandwidth equivalent to LTE
• Wireless technologies are spectrum limited
• LTE offers new spectrum and hence more
bandwidth
• Per user bandwidth is still best effort based on
congestion in that cell sector

17. Keeping up with the Jones
EIR AuC
GSM circuit
Abis switched
BTS BSC MSC GMSC
UE
HLR
SGSN GGSN
UMTS Iub
HSPA NodeB RNC
HSPA+ MS
S1-CP
eNodeB MME HSS PCRF
MS
X2
S1-UP SAE PDN
eNodeB SGW
GW GW
MS
ASN CSN
ASN
BS BRAS
GW
SS

18. It’s complicated...but 3GPP Rel 11+
336Mbps
3GPP Rel 10 @20-
40Mhz
3GPP Rel 9
168Mbps
@20Mhz
84Mbps
3GPP Rel 8
@10Mhz
3GPP Rel 10
42Mbps
3GPP Rel 6/7 ~1Gbps
@5~10Mhz 3GPP Rel 9 @100Mhz
3GPP Rel 5
21/28Mbps 300Mbps
@5Mhz 3GPP Rel 8 @20~40Mhz
7/14Mbps 86Mbps
@5Mhz @10~20Mhz
With the exception of an ITU
brain-fart in 4Q10, the
current consensus is that
"the ITU does not view LTE,
WiMax and HSPA+ as 4G”

19. The lowdown
• So yeah...LTE could be faster and will approach
1Gbps in the future
• BUT...there are only a handful of phones
capable today with most devices being laptops
via LTE dongles
• Smartphones won’t overtake laptops on LTE
until 2015
• LTE will not be a significant change in mobile
networking

20. Huawei Prospective
Phones will be the universal device for all
applications, keeping you connected all the time,
everywhere
Improved screens, faster networks, and powerful
chipsets will bring online real-time interactions in
HD, including multiplayer online gaming
Content sharing will enable seamless interaction
between intelligent devices and home appliances
such as TVs and sound systems

21. Media Anywhere
TV Everywhere
• Multi-screen switch with TV, smartphone,
laptop and tablet
• Differentiated VASs, Applications,
Advertising, Family Community, and Content
Management
Interactive Gaming
• Cloud gaming solution for low-cost high-
value service
• Real online game experience
$400 million USD
in first 24 hours

22. User Centric Experience
Value Growth Rich Communication
Solution Service
Flexible charging and control Convergent communications,
capability based on factors personal information storage,
such as traffic, duration, and social networking
event, content, bandwidth; services based on mobile
and packages them into subscribers’ real social
differentiated services & tariffs relationships
to meet demands from
different users
Digital Shopping
Mall
Focuses on social
networking services
(SNSs) that are based
on integrated address
books; making good
use of carriers' large
install base

23. Intelligent Devices
• Affordable smart phones to stimulate MBB growth
Mobile WiFi LTE
Router • Amazing Intelligent Devices to drive user’s ARPU Dongle
• Blazing fast multimode dongles for HSPA/LTE
• Pocket WiFi for additional value add service
LTE Smart
CPE Phone
Media
Tablet