This presentation discusses the convergence of media and mobility. It introduces the Nokia 7700, the first device to truly converge media technologies. The Nokia 7700 allows users to create and consume a variety of media, including visual radio, mobile phone TV, and more. It utilizes the new Series 90 interface to provide an advanced multimedia experience on its large, high-resolution touch screen.

1. 1 © NOKIA Presentation_Name.PPT / DD-MM-YYYY / Initials

2. Media and Mobility
Anssi Vanjoki
Executive Vice President
Nokia Mobile Phones
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3. Widening the definition of media
Narrowcast New Broadcast
Me Micro ‘Media’ Mezo Macro
Internet
Word of Mouth Mobile Newspapers
E-mail
Mail SMS Radio,TV
CD/MP3 Cinema
Phone
Digital Camera
Fireside Forum/BBS Magazines
Personal Books
Websites
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4. The mobile media experience
Drivers
• Information content more important
than the medium
• Contextually relevant delivery
• Human drive for self-expression
• Multi-connectivity and always-on
• Fulfill the need for belonging and sharing
– Community
• Escape the moment – Boredom relief, stimulation,
excitement, time for me, entertained, playing around
• Always Live – always up-to-date, connectivity, variety of
media channels, freedom of choice, instant access, information
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5. Introducing today...
Media category
Discover,
Consume,
Create and Share
Media by its nature is dynamic
– We are living in the media!
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6. The Nokia 7700
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7. The unique media device
The Mission
• The Nokia 7700 – for the first time
media technologies truly converge
• A channel for personal media creation and
consumption
• The new Series 90 user interface for extensive
mobile experience
Target customer
• The media-obsessed
• ”The bloggers”
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8. A full set of media features
Media creation & consumption: Protocols:
• Full HTML and XHTML • GSM 900/1800/1900
browser over TCP/IP • EDGE
• Music and video playback and streaming
• FM-radio & MP3/AAC
The Series 90 Platform:
• Java™ MIDP 2.0 • 640x320, 64k color,
• Symbian OS (7.0 S)
• mDRM – forward lock • Backlit touch screen
• Visual radio
• Hand Writing Recognition,
Virtual keyboard, stylus
Messaging: input
• E-mail
(SMTP, POP3, IMAP4) Voice:
• Hands free & voice recorder
• MMS incl. SMIL
• Bluetooth incl. audio
• VGA camera
Office & Organizer: Connectivity:
• Calender, contacts, tasks application Physical • Bluetooth, Pop-Port, USB
• Word and Sheet processor Dimensions: cable, PC suite 6.0
• presentation viewer • Size 165cc
• Calculator • Weight 183 g
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9. Visual radio
• Enhances FM radio broadcast with
special content via the mobile network
• Images & text synchronized with radio broadcast offer
real time playlist info etc.
• Interactive elements enable easy participation in polls, quiz shows etc.
First product
the Nokia 7700
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10. Mobile Phone TV – IP Datacast over DVB-H
• TV Goes Mobile, too!
• IP Datacast over DVB-H is optimized
for mobile phone TV
• Opportunity for the
telecommunicatios, broadcast
and content industries
• The pilot is built on the Nokia 7700
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11. Series 90 for media consumption
• A new Symbian-based platform with
advanced functionality
• Touch screen 640x320
• Optimized for rich multimedia
experience
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12. Making the Mobile Media World
Content/Applications Complementary Consumer Access
s
es
c PSTN PC
Ac Traditional access
DSL Powerful display
Newspapers Games Cable
e Digital TV
Compelling C or
Voice Telephony DVB
Entertainment In the living room
Media DSL
Video Content Magazines IP and TV content synergy
Home Mobility
Hi-fi Music Television
XML Wireless LAN Device
Bluetooth Around the home
E-mail Radio Powerful display
3G Mobile
EDGE Always with you
Immediate
GSM Location aware
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13. Alison Macondray
Publisher
Wired News
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14. Mobility is a vital element in today’s
business life
The challenges of Mobility for
the enterprise
• The working environment and
culture has changed – work is
no longer tied to a place
• Enterprises need to be reachable
and responsive to serve their Employees’ expectations
customers efficiently
And behavior have changed
• For all employees mobility is
the key to work efficiency
• Satisfaction comes from
improved accessibility and
flexibility
• Mobile voice and messaging
has already dramatically
changed working patterns
and behavior – the same will
happen with data
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15. Nokia for Business
• Mobile phones
• Messaging devices
• Communicators
• Data products
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16. The Nokia 6820
Messaging
• Practical full keyboard and 5-way
joystick
• A wide variety of email access options
• Instant Messaging and Presence (OMA)
• Multimedia Messaging with integrated
camera
Media Consumption & Publishing
• xHTML browsing over TCP/IP
• Java™ MIDP 1.0
• OMA DRM Forward-lock
• Image upload/ download
Connectivity
• Bluetooth SIM Access Profile
• Integrated hands free, conference
calling and multitasking
16 © NOKIA Presentation_Name.PPT / DD-MM-YYYY / Initials

17. The Nokia 6810
Messaging
• Practical full keyboard and 5-way joystick
• A wide variety of email access options
• Instant Messaging and Presence (OMA)
• Multimedia Messaging
Media Consumption & Publishing
• xHTML browsing over TCP/IP
• Java™ MIDP 1.0
• OMA DRM Forward-lock
• Image upload/ download
Voice & Connectivity
• IrDa, Bluetooth, data cable (Pop-portTM )
• Bluetooth SIM Access Profile
• Integrated hands free, conference
calling and multitasking
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18. The Nokia 6230 - A perfect companion
• Richest features in the most
compact set
• Flexible and efficient mobile
connectivity with Bluetooth
• Extra freedom - Memory
Card (MMC)
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19. The Nokia 6230 experience
• Integrated VGA camera captures
high quality picture and video
• Camera resolution 640x480
• Complete imaging tool for
both video capture and still
pictures
• Active TFT colour display
128x128
• Up to 65.000 colours makes
pictures and videos sharper
and brighter
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20. The Nokia 610 car kit phone
• Complements compatible mobile phones in cars
• It offers hands-free with excellent audio quality
and connection to an external antenna
• Using Bluetooth wireless technology the car kit
phone can access the SIM card of the compatible
mobile phone for logging into a GSM network
• It provides convenient call and message
handling with NaviTM wheel, function keys,
separate display and voice recognition
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21. The Bluetooth Space
Headsets
Car kits
HS-3W
Nokia 610 car
HDW-2 kit phone
HS-4W
Nokia Wireless
car kit 112
PC Syncrhonization Nokia Nokia
Digital Pen Image Viewer
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22. The Nokia 7200 –
Hold it. Feel it. Unfold it.
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23. Emotional appeal
• Beautifully styled, elegant mobile phone
• For avant-garde and design-conscious consumers
• Exotic textile covers for full sensory experience
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24. A delightful experience
• ‘Total design concept’ styling visible in all
aspects of the phone, from the outside to the
inside, including enhancements
• State-of-the-art technologies meet the
innovative design
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25. Nokia - Mobile phone categories
Entry Expression Active Classic Fashion Premium
Product style categories to meet different
lifestyles and individual preferences
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26. Nokia - Functional device categories
Imaging Enterprise
Audiovisual Business processes
communication Email & PIM
with imaging optimised Messaging
devices Voice
Functional device categories – optimised for different applications
Media and Music Games
Discover & Consume Console quality games
Create & share Multiplayer games
Music, video, radio, Online services
www, e-mail
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