The document discusses using storytelling to transform life and business. It talks about understanding what you and your customers want by asking questions 1) what do I/my customer want and 2) what story are you/they in to convert and close sales through understanding context over content. The final question is how to rewrite your story to delight yourself and customers.

1. INBOUND15
Taking it Personal!
Use the Hidden Power of
Story to Transform Life &
Business
@TamaraMcCleary

2. INBOUND15

3. INBOUND15

4. INBOUND15

5. INBOUND15

6. INBOUND15

7. INBOUND15
• Question 1: What Do I Want? What Does My Customer Want? Engage
To Attract
What We’ve Learned So Far

8. INBOUND15

9. INBOUND15

10. INBOUND15

11. INBOUND15

12. INBOUND15

13. INBOUND15
• Question 1: What Do I Want? What Does My Customer Want? Engage
To Attract
• Question 2: What Story Am I In? What Story Is My Customer In?
Convert and Close Through Context Before Content
What We’ve Learned So Far

14. INBOUND15

15. INBOUND15

16. INBOUND15

17. INBOUND15

18. INBOUND15

19. INBOUND15

20. INBOUND15

21. INBOUND15
• Question 1: What Do I Want? What Does My Customer Want? Engage
To Attract
• Question 2: What Story Am I In? What Story Is My Customer In?
Convert and Close Through Context Before Content
• Question 3: How Can I ReWrite My Story To Delight Myself and My
Customer?
What We’ve Learned So Far

22. INBOUND15

23. INBOUND15