HubSpot conducted two studies to determine the optimal editorial strategy for generating traffic and leads. The first study found that publishing many posts per week (34.5) generated similar traffic as publishing fewer (11.5), but required significantly more effort. The second study analyzed 2,000 posts and found that top-of-funnel, deep tactical, and infographic/slideshare posts performed best for views, while promotional and tactical posts performed best for leads. Based on the results, HubSpot updated their editorial plan to focus on these high-performing post types.