SlideShare a Scribd company logo
#INBOUND16
DIY DESIGN
How to Design Compelling Visual Content
for your Blog
Peg Fitzpatrick, co-author The Art of Social
Media: Power Tips for Power Users
#INBOUND16
1. Why you need visuals for your blog
2. How to create a visual style for your blog
3. What kind of visuals can you add to your blog posts
4. Plan your visual marketing for your posts
5. Tools to power your visual marketing
VISUAL CONTENT FOR YOUR BLOG
#INBOUND16
1 WHY YOU NEED VISUALS
FOR YOUR BLOG
#INBOUND16
Images are the new call to action.
CTA
#INBOUND16
• Facebook graphic
• Twitter graphic
• Pinterest graphic
• Multiple blog graphics
Set your blog up for
successful social sharing by
making it easy for people to
share.
This means visuals!
Graphics you need for each post
#INBOUND16
TURN YOUR
FANS INTO
ROCKSTARS
Designing great visuals for your
blog makes it easy for people to
share your content and they’ll be
more successful because it will
be popular.
#INBOUND16
2 HOW TO CREATE A VISUAL
STYLE FOR YOUR BLOG
#INBOUND16
• Fonts
• Style of photo
• Filters for photos
• Do they look like they
belong to your brand?
Repetition breeds familiarity
and comfort.
Keep consistent with the following:
#INBOUND16
REBEKAH
RADICE
• Orange branding
• Consistent graphic style
#INBOUND16
SUE
ZIMMERMAN
• Instagram-focused
• Uses great photos of herself in
all her designs
• Builds community
• Always on-brand
#INBOUND16
MY BLOG
• Pink logo
• Great photos
• Black and white
• Add context to content
#INBOUND16
1.Give context to your content
2.Build your brand visually
3.Help people connect with you
4.Make it easy for other people to share
Images tell your story
#INBOUND16
3
WHAT KIND OF VISUALS
CAN YOU ADD TO YOUR
BLOG POSTS
#INBOUND16
PHOTOS
#INBOUND16
GRAPHICS
#INBOUND16
VIDEOS
#INBOUND16
GIFS
#INBOUND16
SLIDESHARES
#INBOUND16
EMBED
SOCIAL
POSTS
#INBOUND16
INFOGRAPHICS
#INBOUND16
Visual content is more than 40x more
likely to be shared on social media.
Source: Blog.bufferapp.com/infographics-visual-content-marketing
40x more
#INBOUND16
4 PLAN YOUR
VISUAL MARKETING
#INBOUND16
Social shares plummet on blog posts
after three days.
Source: http://okdork.com/2014/04/21/why-content-goes-viral-what-analyzing-100-millions-
articles-taught-us/
98.9% decrease
#INBOUND16
PLAN FOR
EACH POST
• Make sure that you have a
featured image on your blog
posts as well as optimized
social sharing graphics.
#INBOUND16
5 POWER YOUR VISUALS WITH
THE RIGHT TOOLS
#INBOUND16
ADOBE
SPARK
• Easy to use
• Free
• Includes great photos that you
can legally use
• Works in the cloud on desktop
and mobile
#INBOUND16
SOCIAL
WARFARE
WordPress plugin to help you
load images for your blog post
without slowing down your
website.
#INBOUND16
TRELLO
• Organize your graphics and
photos
• Work with a team or designer
#INBOUND16
GIPHY
• Find cool GIFs
#INBOUND16
EZY
WATERMARK
• Add your logo to photos
• Polish your design with your
John Hancock
#INBOUND16
VSCO CAM
• Create beautiful pre-set filters
or use the ones in the app
• Crop and edit photos
#INBOUND16
USE A CHECKLIST
FOR SUCCESS
#INBOUND16
DON’T BE A
ONE-HIT
WONDER
Create a social sharing plan for
your blog that goes beyond the
first day of publication.
#INBOUND16
1. Schedule multiple tweets
2. Post more than once on Facebook - spread out over a few weeks
3. Share an image on Instagram and link to your blog in the bio
4. SocialChamp.io allows you to schedule retweets of your own tweets
5. Pin your article to multiple boards on Pinterest over time
Social sharing plan for your blog
#INBOUND16
READY TO
LAUNCH A
VISUAL BLOG?
Using these ideas and creating a
solid plan for your visual
marketing of your blog content
will ensure that more people will
see and share your content.
#INBOUND16
GRAB THE
RESOURCES
Download resources with links at
pegfitzpatrick.com/DIYdesign16
#INBOUND16
THANK YOU!
Find me at PegFitzpatrick.com

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