8. @GetStoried 8
‣ Humanization of business
‣ Every product needs a back story
‣ Democratization of storytelling
‣ Tribal and social identity
‣ Reinvention
5 Storytelling Trends
11. @GetStoried 11
Title: CEO and founder of Get Storied
Focus: Transformational Storytelling
Background: Anthropologist, Social Entrepreneur
Work with: CMOs & CEOs w/ a breakthrough story
Clients: Ariba, Audubon, Bloomberg, NASA, Zappos
Teach: 20K innovators, change-makers, marketers
Offices: NYC and SF
Hi, I’m Michael Margolis
20. @GetStoried 20
- What forces shaped you
- Where you were born/raised
- How your family influenced you
- What you studied in life
- What inspired your creative path
Back Story Exercise
26. @GetStoried 26
1. No common story
2. Change is framed as judgement
3. Self-validation; self-congrats
4. Superficial emotional content
5. Underestimate culture & identity
6. People can’t find self in story
7. Big promises are not made real
Why Innovation Adoption Fails
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“You never change things by
fighting the existing reality. To
change something, build a new
[story] that makes the existing
reality obsolete.”
― Buckminster Fuller
29. @GetStoried 29
CA State Library
Fold-out Story Map
Future Vision Story
Use Cases of Innovation
Conversation-Starter