Rizen Inbound Marketing & Sales Presentation To BNI Synergy at the Hyatt Regency Coral Gables
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This presentation was inspired by #inbound15. I took what I learned at the conference and put it into an 8 minute presentation to my networking partners at BNI Synergy. We meet every Thursday at the Hyatt Regency Coral Gables at 7 am. The purpose of the meeting is to help each other grow our respective businesses by providing a positive, supportive structured environment.
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Rizen Inbound Marketing & Sales Presentation To BNI Synergy at the Hyatt Regency Coral Gables
- 1. Rizen Inbound Marketing & Sales Agency
- 2. Our Mission Is To Help Spread Positive Ideas, Products, & Services In An Ethical, Fun, Transparent, & Measurable Manner - Breaking Normal & Being New.
- 3. The Story of #Inbound15 Once upon a time, getting out your message and persuading others was mostly about shouting loud, being pushy, and exploiting information asymmetry. Every day, marketers would try to interrupt us, shove ads in our faces, and hope we were too dumb to fight back. One day, a few pioneers decided to change the game. Because of that, ideas like content marketing, permission marketing, and just plain being of service to others began to spread. Because of that, hundreds, then thousands, of people began to gather each year at INBOUND to learn, connect, and sometimes to amaze. Until finally, INBOUND 2015 drew to a close, and the people assembled - - inspired by Brene Brown, instructed by Seth Godin, and uh, inflamed by Amy Schumer-- took a deep breath, high fived each other and left Boston ready to change the world. - Dan Pink at #Inbound15
- 4. The problem Consumer Behavior Has Changed Traditional Marketing Is Not Working. Direct mail is never open People Skip TV Commercials Numbers on the DO NOT CALL LIST 44% 86% 200M “Finding new ways, more clever ways to interrupt people doesn’t work.” - Seth Godin
- 5. The solution Create Raving Fans Through Inbound Marketing & Sales Marketing is a contest for people’s attention. - Seth Godin
- 6. How it works Step 1 Attract Blog Keyword Social Step 2 Convert Forms Calls-To- Action Landing Pages Step 3 Close CRM Email Workflows Step 4 Delight Surveys Smart Content Social Monitoring
- 8. Why us? Rogelio Rodriguez, CEO I can honestly say that I really do not work. I enjoy what I do so much I would do it for free. (If I didn’t have bills) William Avila, COO I don’t see myself doing anything else. I live, eat, and breath marketing. Nichole Mena, Creative Director What I enjoy the most is watching the joy a great website brings. My clients are able to support themselves and their staff through my work. It is a great feeling.
- 9. How Can You Help? Speaking Events Technology Conventions eMerge Americas Business Groups Chamber of Commerce Local Business Associations Introductions Managed Service Firms Technology Startups Companies who want to cease to be boring One To Ones Gotomeeting or In Person