The document outlines the agenda for a presentation on leveraging the Salesforce integration, including an overview, demo, and Q&A section. The presentation will discuss how the new sales cycle has less control and information for sales and is less patient, requiring giving buyers what they want quickly. It will also cover how sales and marketing are often misaligned due to mis-set expectations, lack of context, and lack of enablement. The presentation will include a demo and take questions at the end.

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Leveraging the Salesforce
Integration
Zachary Wolfson
Senior Sales Engineer, HubSpot

2. 1. Overview
2. Demo
3. Q&A
Agenda

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Overview

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There is a new Sales
cycle in town

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1. Less control
2. More information
3. Less patient
A new Sales Cycle

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Feel like this?
You’re not alone

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But it’s ok
There’s more data out
there to help you take
back control

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Buyers losing patience?
Give them what they want
when they want it

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Sale and marketing
aren’t always aligned

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1. Mis-set expectations
2. Lack of context
3. Lack of enablement
Sales and Marketing misalignment

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This is what happens without proper
alignment

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2 Demo

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3 Questions

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Thank You