SlideShare a Scribd company logo
Mad over marketing
Presented By:
Hitesh Chawla
Dhiraj Metrewar
Rahul Nandi
Adeeti
Taxi Industry in India
Organized Taxi services
• $9 billion Indian Cab market
• Phenomenal growth in the past 6-7 years
• 2400 crores of VC money has been pumped in companies in the last 4 years.
• Only five percent is being controlled by the organized players.
• Growth is expected to increase 30 percent every month
• Indian radio taxi market is between $6-$9 billion dollars
• Growth Rate of 17-20% annually.
• Uber, Ola constitute only 3-4% of the Total Taxi Market Share
• Huge Market place to Serve.
STRENGTHS WEAKNESS
OPPORTUNITIES THREATS
• Customer-centric approach
• Easy Taxi Booking
• First Mover Advantage
• Word of Mouth Publicity
• No Inventory Costs
• Different Cab Models to cater
everyone
• Review System
• High Customer
Switching
• High Driver Switching
• Bleeding Money
• Chicken and egg
problem
• High Operational
Costs
• Trust and Safety
Issues
• Competition increase price
decrease
(OLA, Taxiforsure, Local Taxis &
Autos)
• Law Suits
• Different car models like
ZoomCar
• Achieving Breakeven Point
• Driver less Cars
• Bigger Markets to Cater
• Cheaper Electric Cars
• Other Transport services
• (Bikes, Helicopter, UberEats)
• Improve Supply Efficiency
Managerial Implications
• Focus On Supply Chain
• Focus on Driver Loyalty more then Customer Royalty
• Concept of Travel Miles for Customer Loyalty
• Increase Kilometers served per day instead of Surge Pricing
• Tap the customers not using Smart Phones by booking
through Call or Sms.
THANK YOU

More Related Content

What's hot

Blue Ocean Strategy – Uber (Ridesharing Service) - Disruptive Cab Booking Ser...
Blue Ocean Strategy – Uber (Ridesharing Service) - Disruptive Cab Booking Ser...Blue Ocean Strategy – Uber (Ridesharing Service) - Disruptive Cab Booking Ser...
Blue Ocean Strategy – Uber (Ridesharing Service) - Disruptive Cab Booking Ser...
Rajesh Prabhakar
 
Uber -MBA Pondicherry
Uber   -MBA Pondicherry Uber   -MBA Pondicherry
Uber -MBA Pondicherry
Rka_Mizopa
 
Uber technologies inc
Uber technologies inc Uber technologies inc
Uber technologies inc
Varsha Singh
 
8 things Uber can teach you about product design
8 things Uber can teach you about product design8 things Uber can teach you about product design
8 things Uber can teach you about product design
Hamish Vallabh
 
Uber Marketing Strategy in Egypt
Uber Marketing Strategy in EgyptUber Marketing Strategy in Egypt
Uber Marketing Strategy in Egypt
Ayman Lotfy,MBA
 
UBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global ExpansionUBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global Expansion
Shaminder Saini
 
How Uber Works Uber Business Model & Revenue Model
How Uber Works Uber Business Model & Revenue ModelHow Uber Works Uber Business Model & Revenue Model
How Uber Works Uber Business Model & Revenue Model
Future Work Technologies
 
Application of the Strategic Management Theories in Uber Bangladesh
Application of the Strategic Management Theories in Uber BangladeshApplication of the Strategic Management Theories in Uber Bangladesh
Application of the Strategic Management Theories in Uber Bangladesh
Pantho Sarker
 
Uber case davin ega
Uber case davin egaUber case davin ega
Uber case davin ega
Davin Ega Merpati
 
Car for hire business case Uber - Business Model Canvas
Car for hire business case Uber - Business Model CanvasCar for hire business case Uber - Business Model Canvas
Car for hire business case Uber - Business Model Canvas
Jukka Ala-Mutka, Dr Sc.
 
Uber technologies, Inc. Business analysis
Uber technologies, Inc. Business analysisUber technologies, Inc. Business analysis
Uber technologies, Inc. Business analysis
Omar Khafagy
 
Uber's Business Model _ Abii-Ndoh, Godwin
Uber's Business Model _ Abii-Ndoh, GodwinUber's Business Model _ Abii-Ndoh, Godwin
Uber's Business Model _ Abii-Ndoh, Godwin
Godwin Abii-Ndoh
 
UBER
UBERUBER
Uber: regulations and business ethics
Uber: regulations and business ethics Uber: regulations and business ethics
Uber: regulations and business ethics
Kseniia Udovitskaia
 
Uber in China: What's next? (Study from DDIM 10 class)
Uber in China: What's next? (Study from DDIM 10 class)Uber in China: What's next? (Study from DDIM 10 class)
Uber in China: What's next? (Study from DDIM 10 class)
Alessio Mascolo
 
Uber Presentation
Uber PresentationUber Presentation
Uber Presentation
Andrew Dixon
 
Uber's Market Strategy - An example of modern day business models
Uber's Market Strategy - An  example of modern day business modelsUber's Market Strategy - An  example of modern day business models
Uber's Market Strategy - An example of modern day business models
Rahul Shaha
 
Financial analysis of uber
Financial analysis of uberFinancial analysis of uber
Financial analysis of uber
Subrata Mandal
 
Mobile apps for Taxi Business
Mobile apps for Taxi Business Mobile apps for Taxi Business
Mobile apps for Taxi Business
Snappii
 
UBER
UBERUBER

What's hot (20)

Blue Ocean Strategy – Uber (Ridesharing Service) - Disruptive Cab Booking Ser...
Blue Ocean Strategy – Uber (Ridesharing Service) - Disruptive Cab Booking Ser...Blue Ocean Strategy – Uber (Ridesharing Service) - Disruptive Cab Booking Ser...
Blue Ocean Strategy – Uber (Ridesharing Service) - Disruptive Cab Booking Ser...
 
Uber -MBA Pondicherry
Uber   -MBA Pondicherry Uber   -MBA Pondicherry
Uber -MBA Pondicherry
 
Uber technologies inc
Uber technologies inc Uber technologies inc
Uber technologies inc
 
8 things Uber can teach you about product design
8 things Uber can teach you about product design8 things Uber can teach you about product design
8 things Uber can teach you about product design
 
Uber Marketing Strategy in Egypt
Uber Marketing Strategy in EgyptUber Marketing Strategy in Egypt
Uber Marketing Strategy in Egypt
 
UBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global ExpansionUBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global Expansion
 
How Uber Works Uber Business Model & Revenue Model
How Uber Works Uber Business Model & Revenue ModelHow Uber Works Uber Business Model & Revenue Model
How Uber Works Uber Business Model & Revenue Model
 
Application of the Strategic Management Theories in Uber Bangladesh
Application of the Strategic Management Theories in Uber BangladeshApplication of the Strategic Management Theories in Uber Bangladesh
Application of the Strategic Management Theories in Uber Bangladesh
 
Uber case davin ega
Uber case davin egaUber case davin ega
Uber case davin ega
 
Car for hire business case Uber - Business Model Canvas
Car for hire business case Uber - Business Model CanvasCar for hire business case Uber - Business Model Canvas
Car for hire business case Uber - Business Model Canvas
 
Uber technologies, Inc. Business analysis
Uber technologies, Inc. Business analysisUber technologies, Inc. Business analysis
Uber technologies, Inc. Business analysis
 
Uber's Business Model _ Abii-Ndoh, Godwin
Uber's Business Model _ Abii-Ndoh, GodwinUber's Business Model _ Abii-Ndoh, Godwin
Uber's Business Model _ Abii-Ndoh, Godwin
 
UBER
UBERUBER
UBER
 
Uber: regulations and business ethics
Uber: regulations and business ethics Uber: regulations and business ethics
Uber: regulations and business ethics
 
Uber in China: What's next? (Study from DDIM 10 class)
Uber in China: What's next? (Study from DDIM 10 class)Uber in China: What's next? (Study from DDIM 10 class)
Uber in China: What's next? (Study from DDIM 10 class)
 
Uber Presentation
Uber PresentationUber Presentation
Uber Presentation
 
Uber's Market Strategy - An example of modern day business models
Uber's Market Strategy - An  example of modern day business modelsUber's Market Strategy - An  example of modern day business models
Uber's Market Strategy - An example of modern day business models
 
Financial analysis of uber
Financial analysis of uberFinancial analysis of uber
Financial analysis of uber
 
Mobile apps for Taxi Business
Mobile apps for Taxi Business Mobile apps for Taxi Business
Mobile apps for Taxi Business
 
UBER
UBERUBER
UBER
 

Similar to How Uber works

Ola Cabs: Dominating India and Challenging Uber at Global Level
Ola Cabs: Dominating India and Challenging Uber at Global LevelOla Cabs: Dominating India and Challenging Uber at Global Level
Ola Cabs: Dominating India and Challenging Uber at Global Level
Jeffrey Funk Business Models
 
Tkm and the indian auto industry
Tkm and the indian auto industryTkm and the indian auto industry
Tkm and the indian auto industry
Gaurav Tuli
 
Taxi wars UBER vs OLA
Taxi  wars  UBER vs OLA Taxi  wars  UBER vs OLA
Taxi wars UBER vs OLA
deepikaparwani
 
Taxi service aggregation
Taxi service aggregationTaxi service aggregation
Taxi service aggregation
Brandix India Apparel City Pvt Ltd.
 
Ola Vs Uber: Two Prominent Taxi Booking Apps
Ola Vs Uber: Two Prominent Taxi Booking Apps Ola Vs Uber: Two Prominent Taxi Booking Apps
Ola Vs Uber: Two Prominent Taxi Booking Apps
payalduttt
 
Industrial Analysis of OLA
Industrial Analysis of OLAIndustrial Analysis of OLA
Industrial Analysis of OLA
Jeril Peter
 
ola-160307164127.pdf
ola-160307164127.pdfola-160307164127.pdf
ola-160307164127.pdf
AmoghLavania1
 
Ola
OlaOla
Uber Taxi Service in India - Voice of Customer (VoC)
Uber Taxi Service in India - Voice of Customer (VoC)Uber Taxi Service in India - Voice of Customer (VoC)
Uber Taxi Service in India - Voice of Customer (VoC)
Valoriser Consultants
 
OLA
OLAOLA
Competitor analysis Meru vs Uber
Competitor analysis Meru vs UberCompetitor analysis Meru vs Uber
Competitor analysis Meru vs Uber
NarendraAnguluri
 
Car Wash Start-up – Marketing Strategy
Car Wash Start-up – Marketing StrategyCar Wash Start-up – Marketing Strategy
Car Wash Start-up – Marketing Strategy
Gautam Jayasurya
 
Strat Mana Team Presentation (1) (1)
Strat Mana Team Presentation (1) (1)Strat Mana Team Presentation (1) (1)
Strat Mana Team Presentation (1) (1)
Dan Kasoff
 
Car trade
Car tradeCar trade
Car trade
Shabina Qureshi
 
Radio taxi market
Radio taxi marketRadio taxi market
Radio taxi market
Saravanan M
 
Driving into Future - Indian Radio Taxi market
Driving into Future - Indian Radio Taxi marketDriving into Future - Indian Radio Taxi market
Driving into Future - Indian Radio Taxi market
RedSeerConsulting1
 
Digital marketing on a fictional car company
Digital marketing on a fictional car companyDigital marketing on a fictional car company
Digital marketing on a fictional car company
Adarsh NJ
 
Still a long drive to growth pakistan a article from dawn news paper.
Still a long drive to growth pakistan a article from dawn news paper.Still a long drive to growth pakistan a article from dawn news paper.
Still a long drive to growth pakistan a article from dawn news paper.
Ali Raza
 
REAL ESTATE SECTOR - GODREJ PROPERTIES
REAL ESTATE SECTOR- GODREJ PROPERTIESREAL ESTATE SECTOR- GODREJ PROPERTIES
REAL ESTATE SECTOR - GODREJ PROPERTIES
Akshay Jain
 
pulsar IMC road map
pulsar IMC road mappulsar IMC road map
pulsar IMC road map
mumbai
 

Similar to How Uber works (20)

Ola Cabs: Dominating India and Challenging Uber at Global Level
Ola Cabs: Dominating India and Challenging Uber at Global LevelOla Cabs: Dominating India and Challenging Uber at Global Level
Ola Cabs: Dominating India and Challenging Uber at Global Level
 
Tkm and the indian auto industry
Tkm and the indian auto industryTkm and the indian auto industry
Tkm and the indian auto industry
 
Taxi wars UBER vs OLA
Taxi  wars  UBER vs OLA Taxi  wars  UBER vs OLA
Taxi wars UBER vs OLA
 
Taxi service aggregation
Taxi service aggregationTaxi service aggregation
Taxi service aggregation
 
Ola Vs Uber: Two Prominent Taxi Booking Apps
Ola Vs Uber: Two Prominent Taxi Booking Apps Ola Vs Uber: Two Prominent Taxi Booking Apps
Ola Vs Uber: Two Prominent Taxi Booking Apps
 
Industrial Analysis of OLA
Industrial Analysis of OLAIndustrial Analysis of OLA
Industrial Analysis of OLA
 
ola-160307164127.pdf
ola-160307164127.pdfola-160307164127.pdf
ola-160307164127.pdf
 
Ola
OlaOla
Ola
 
Uber Taxi Service in India - Voice of Customer (VoC)
Uber Taxi Service in India - Voice of Customer (VoC)Uber Taxi Service in India - Voice of Customer (VoC)
Uber Taxi Service in India - Voice of Customer (VoC)
 
OLA
OLAOLA
OLA
 
Competitor analysis Meru vs Uber
Competitor analysis Meru vs UberCompetitor analysis Meru vs Uber
Competitor analysis Meru vs Uber
 
Car Wash Start-up – Marketing Strategy
Car Wash Start-up – Marketing StrategyCar Wash Start-up – Marketing Strategy
Car Wash Start-up – Marketing Strategy
 
Strat Mana Team Presentation (1) (1)
Strat Mana Team Presentation (1) (1)Strat Mana Team Presentation (1) (1)
Strat Mana Team Presentation (1) (1)
 
Car trade
Car tradeCar trade
Car trade
 
Radio taxi market
Radio taxi marketRadio taxi market
Radio taxi market
 
Driving into Future - Indian Radio Taxi market
Driving into Future - Indian Radio Taxi marketDriving into Future - Indian Radio Taxi market
Driving into Future - Indian Radio Taxi market
 
Digital marketing on a fictional car company
Digital marketing on a fictional car companyDigital marketing on a fictional car company
Digital marketing on a fictional car company
 
Still a long drive to growth pakistan a article from dawn news paper.
Still a long drive to growth pakistan a article from dawn news paper.Still a long drive to growth pakistan a article from dawn news paper.
Still a long drive to growth pakistan a article from dawn news paper.
 
REAL ESTATE SECTOR - GODREJ PROPERTIES
REAL ESTATE SECTOR- GODREJ PROPERTIESREAL ESTATE SECTOR- GODREJ PROPERTIES
REAL ESTATE SECTOR - GODREJ PROPERTIES
 
pulsar IMC road map
pulsar IMC road mappulsar IMC road map
pulsar IMC road map
 

Recently uploaded

Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
SalesTown
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
thesiliconleaders
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 

Recently uploaded (20)

Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 

How Uber works

  • 1. Mad over marketing Presented By: Hitesh Chawla Dhiraj Metrewar Rahul Nandi Adeeti
  • 3. Organized Taxi services • $9 billion Indian Cab market • Phenomenal growth in the past 6-7 years • 2400 crores of VC money has been pumped in companies in the last 4 years. • Only five percent is being controlled by the organized players. • Growth is expected to increase 30 percent every month • Indian radio taxi market is between $6-$9 billion dollars • Growth Rate of 17-20% annually. • Uber, Ola constitute only 3-4% of the Total Taxi Market Share • Huge Market place to Serve.
  • 4.
  • 5.
  • 6.
  • 7. STRENGTHS WEAKNESS OPPORTUNITIES THREATS • Customer-centric approach • Easy Taxi Booking • First Mover Advantage • Word of Mouth Publicity • No Inventory Costs • Different Cab Models to cater everyone • Review System • High Customer Switching • High Driver Switching • Bleeding Money • Chicken and egg problem • High Operational Costs • Trust and Safety Issues • Competition increase price decrease (OLA, Taxiforsure, Local Taxis & Autos) • Law Suits • Different car models like ZoomCar • Achieving Breakeven Point • Driver less Cars • Bigger Markets to Cater • Cheaper Electric Cars • Other Transport services • (Bikes, Helicopter, UberEats) • Improve Supply Efficiency
  • 8. Managerial Implications • Focus On Supply Chain • Focus on Driver Loyalty more then Customer Royalty • Concept of Travel Miles for Customer Loyalty • Increase Kilometers served per day instead of Surge Pricing • Tap the customers not using Smart Phones by booking through Call or Sms.