2. 6/28/2015
Team: Cathy Slyder, Devinder Singh, Lyazid and Yi
Li 2
Strengths:
1. Work when you want too-students
2. No boss
3. Use of Uber system to get
customers
4. Low operational cost
5. Make good money
6. Good technology, organized
7. Cashless payments-credit cards
8. Appealing younger technology
generation
Threats:
1. Taxi cab companies
2. New entrants-Lyft, Chariot, Sidecars
3. Labor laws, need to make driver’s
employees in California
4. 411 no service for Uber service-have
to use app, 411 needs to update
5. Laws in other countries
Opportunities:
1. High demand for drivers-market
share
2. Market share in rural areas
3. Electric cars reduce cost of
transportation and increase drivers
profit
Weaknesses:
1. Unsafe drivers
2. Unsafe customers
3. Need a Smartphone
4. Need higher standard better quality-
illegal drivers
5. Difficult to control rules and
regulations in other countries
6. Easy to imitate
7. No benefits
3. Rules and regulations-
foreign countries
Driver and customer risks-
safety
Labor laws in California
6/28/2015
Team: Cathy Slyder, Devinder Singh, Lyazid
and Yi Li 3
5. 6/28/2015
Team: Cathy Slyder, Devinder Singh, Lyazid and Yi
Li 5
Driver needs to be citizen
Screen drivers through rigorous
process
Only vehicle 2004 and newer
6. Driver constraint - termination
2+ moving violations
Vehicle 2003 and under
Yearly maintenance receipt
Technology-DMV website, Uber database
6/28/2015
Team: Cathy Slyder, Devinder Singh, Lyazid and Yi
Li 6
7. Tracking violation, finger
prints, mentoring
Tracking vehicle age
Tracking vehicle condition
6/28/2015
Team: Cathy Slyder, Devinder Singh, Lyazid and Yi
Li 7
10. Improvemen
t
Actor Cost
Legal driver verification Current Driver-email-
then system check.
New Driver-registration
Initial - 6hrs $300,
yrly 2 hr $100.
Part of registration $0
Finger printing Current low rating
drivers and all new.
Livescan-SECUREONE
Part of BkGND Check
$30 per driver
Unknown number of
drivers
Mentor rides Mentor 1 to 3 rides per
new driver
Per ride $30 per driver
Unknown number of
drivers
Yearly Maintenance
receipt
System check.
Manual random check
Initial - 6hrs $300, yrly
2hr $100.
Admin random- yrly
$300
6/28/2015
Team: Cathy Slyder, Devinder Singh, Lyazid and
Yi Li 10
11. 6/28/2015
Team: Cathy Slyder, Devinder Singh, Lyazid and Yi
Li 11
Current Issues-law suits
Safety by ride share users/customers
Benefits and safety by
ride sharing drivers/operators
12. 6/28/2015
Team: Cathy Slyder, Devinder Singh, Lyazid and
Yi Li 12
Landmark employment ruling
against uber-impact on
other drivers
Uber’s technology-
getting ready for suitable changes
13. Uber to start positive human interest
stories campaign
Affecting people driving with some
income
Special needs people who are moving has
constant ride with trusted local person
6/28/2015
Team: Cathy Slyder, Devinder Singh, Lyazid and Yi
Li 13
14. Changes to be made with help of stakeholders
Stakeholders may use media
People relate quickly to Uber news
Uber can be hit hard with expenses of
employee/contractor
Unlikely that ruling will dent Uber
6/28/2015
Team: Cathy Slyder, Devinder Singh, Lyazid and Yi
Li 14
15. https://www.uber.com/
https://www.uber.com/safety
http://www.wired.com/2015/03/bogus-
uber-reviews/
http://www.cnet.com/news/whos-really-
taking-you-for-an-uber-ride/
http://www.cnet.com/news/uber-homes-
in-on-safety-initiatives-amid-concerns/
6/28/2015
Team: Cathy Slyder, Devinder Singh, Lyazid and Yi
Li 15
Current
Rider Safety
Background check- As far back as allowed. Reviews of driver’s motor vehicle records throughout time driving with Uber
Safe Pickups-Apps has exact location so you stay safe and comfortable until driver arrives
Anonymous Feedback- Rate driver and rider. May lead to deactivation of a driver or validation if great service. San Francisco has only 1% low rating of 1 or 2 (5 stars total) given to driver or rider.
Driver Profile
Safer Streets
Code of Conduct-Everyone has shared standard for respect, accountability and common courstey.
Insurance-End-to-end insurance, differences in local governments. All covered by commercial liability insurance-around the world. 1million liability 1m uninsured/underinsured motorist injury
Vehicle Standards-most vehicles are year 2008 none are under 2000.
Driver Safety
Cashless Transactions- protect driver and rider from risk of carrying cash. Automatically charged to cc account no hassle of carrying cash and making change.
Drivers Rate Riders-Don’t have to deal with aggressive, violent or disrespectful riders.
No Random Pickups-Drivers don’t pick up strangers, know who they are picking up have personal and payment information from app.
Peer-to-peer ratings can be misleading-driver’s know where rider lives or fare being rated bad in return.
Lack of regulations with new technology.
Business requirements/functional requirements-what needs to be done?
Improve review of driver’s motor vehicle records assessment of past 3 years. Finger printing and Mentor rides.
Vehicle standards no car under year 2004, change from 2000
Vehicle standards drivers need to provide receipts of yearly maintenance-oil change, tire check, transmission
System requirement-what constraints (capacity, functional, throughput, technology)
Constraint- If driver has 2 or more moving violations he/she will be terminated
Constraint-any drivers with vehicle 2003 and under will be terminated
Constraint-any driver without receipt of yearly maintenance record, to be done by February 1st each year will be terminated.
Technology-login into DVM website
Technology-search Uber system to find vehicles 2003 and under
Technology-driver upload receipt to Uber database
Data requirements-what entity/object would be tracked using database
Number of moving violations 2 or more
Vehicle year 2003 and older
Maintenance receipt received yes/no
Interface requirements-how two systems/processes communicate
Write a script to run multiple license plate #s with DVM website
Write a script to run on Uber database and flag vehicle year 2003 and older
Write a script to run on Uber database and flag no receipt
Randomly check receipt to validate oil change, tire check, etc.-manually?
LAW SUITS CONCERNING SAFETY BY RIDE SHARE USERS/CUSTOMERS
LAW SUITS CONCERNING BENEFITS AND SAFETY BY RIDE SHARING DRIVERS/OPERATORS.
Uber driver involved in a potentially landmark employment ruling against the ride-sharing company will impact other drivers who will come under ruling of the company for all drivers.
The back bone of UBER is technology. The companies behind this ride share company’s technology is watching and getting ready for suitable changes.
PACE OF GROWTH HAS MADE UBER PROFITABLE AND POPULAR THIS BUSINESS SHOULD START SOME POSITIVE HUMAN INTEREST STORIES CAMPAIGN.
AFFECTING PEOPLE DRIVING WITH SOME INCOME.
HANDICAP OR PEOPLE WITH SPECIAL NEEDS WHO ARE MOVING HAS CONSTANT RIDE WITH FRIENDLY TRUSTED LOCAL PERSON.
The changes can be made with the help of Stakeholders.
Stakeholders may use Media.
As is UBER is popular and people relate very quickly to news on UBER.
Although big technology companies are behind UBER and it’s interest till now all law suits are settled in or out of the court in the case of employee/contractor even if a court makes a sweeping ruling that allows workers to retroactively claim expenses, that could result negative and might hurt valuations of UBER and other UBER like weaker ride sharing-economy companies who might get hit real hard and vanish.
Overall situation today is that it is unlikely as per stakeholders that any ruling will dent their value.
