How to write a blog post
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This document provides guidance on writing blog posts, recommending that posts be based on original knowledge and experience, clearly state what the post is about and why the author wrote it. The post should explain what readers can learn and do next, and include a call to action at the end that is in line with the main points discussed, such as providing contact details for a small business marketing specialist.
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How to write a blog post
- 3. Interesting & original? Based on your own original knowledge & experience?
- 7. …..that says what the post is about, why you are writing the post and what people will get out of it
- 9. Why you wrote this post? What your readers can and should do next? Where they can go to now for more?
- 11. Is it in line with your main points?
- 12. Taking account of what you have written in your bullet point paragraphs
- 15. To find out more about Summitup Marketing practical marketing specialists for family run & small businesses. Ring 07947 779542 ann@summitup.co.uk or visit summitup.co.uk
Editor's Notes
- Introduction Metaphors are frequently used in advertising to sell everything from orange juice to chocolate and sweets
- Advertising definition of metaphors ‘Metaphors merge two seemingly incompatible images or concepts in an effort to create symbolism’ Magazine ad that make straightforward claims like ‘Tide gets clothes clean.’ Instead, detergent ads claim to make your clothes ‘as fresh and clean as sunshine,’ or show a picture of a measuring cup filled with blue sky. Metaphors are used where one thing, like sunshine, is compared to another thing, like clothes. In ads metaphors are presented in words or in pictures. For example, to persuade you to buy a luxury chocolate they could use a verbal metaphor like ‘Choccies velvet smooth An advertising metaphor often combines a verbal phrase with a visual image to dramatize the effect. A visual metaphor by showing a box of choccies next to a drape of velvet Metaphors are frequently used in advertising: To enhance the perceived value of a product or to make it seem more personal To create brand awareness To stand out from competitors To be memorable
- Advertising definition of metaphors ‘Metaphors merge two seemingly incompatible images or concepts in an effort to create symbolism’ Magazine ad that make straightforward claims like ‘Tide gets clothes clean.’ Instead, detergent ads claim to make your clothes ‘as fresh and clean as sunshine,’ or show a picture of a measuring cup filled with blue sky. Metaphors are used where one thing, like sunshine, is compared to another thing, like clothes. In ads metaphors are presented in words or in pictures. For example, to persuade you to buy a luxury chocolate they could use a verbal metaphor like ‘Choccies velvet smooth An advertising metaphor often combines a verbal phrase with a visual image to dramatize the effect. A visual metaphor by showing a box of choccies next to a drape of velvet Metaphors are frequently used in advertising: To enhance the perceived value of a product or to make it seem more personal To create brand awareness To stand out from competitors To be memorable
- Tropicana "Your Daily Ray of Sunshine“ Used by Tropicana to promote its orange juice. The metaphor projects an image of health and vitality that is associated with drinking orange juice on a daily basis. It also alludes to the fact that oranges are natural products raised in sunny climates as opposed to man-made products filled with artificial ingredients.
- Tropicana "Your Daily Ray of Sunshine“ Used by Tropicana to promote its orange juice. The metaphor projects an image of health and vitality that is associated with drinking orange juice on a daily basis. It also alludes to the fact that oranges are natural products raised in sunny climates as opposed to man-made products filled with artificial ingredients.
- Tropicana "Your Daily Ray of Sunshine“ Used by Tropicana to promote its orange juice. The metaphor projects an image of health and vitality that is associated with drinking orange juice on a daily basis. It also alludes to the fact that oranges are natural products raised in sunny climates as opposed to man-made products filled with artificial ingredients.
- Tropicana "Your Daily Ray of Sunshine“ Used by Tropicana to promote its orange juice. The metaphor projects an image of health and vitality that is associated with drinking orange juice on a daily basis. It also alludes to the fact that oranges are natural products raised in sunny climates as opposed to man-made products filled with artificial ingredients.
- Werther’s "It's What Comfort Tastes Like“ Werther's used this metaphor to associate eating its candy products with "comfort food," to make consumers feel good about eating them. Chocolate and caramel lovers are led to believe that eating the candy can provide a break from their everyday stresses and be able to experience a pleasurable sensation.
- Werther’s "It's What Comfort Tastes Like“ Werther's used this metaphor to associate eating its candy products with "comfort food," to make consumers feel good about eating them. Chocolate and caramel lovers are led to believe that eating the candy can provide a break from their everyday stresses and be able to experience a pleasurable sensation.
- Werther’s "It's What Comfort Tastes Like“ Werther's used this metaphor to associate eating its candy products with "comfort food," to make consumers feel good about eating them. Chocolate and caramel lovers are led to believe that eating the candy can provide a break from their everyday stresses and be able to experience a pleasurable sensation.
- Werther’s "It's What Comfort Tastes Like“ Werther's used this metaphor to associate eating its candy products with "comfort food," to make consumers feel good about eating them. Chocolate and caramel lovers are led to believe that eating the candy can provide a break from their everyday stresses and be able to experience a pleasurable sensation.
- Werther’s "It's What Comfort Tastes Like“ Werther's used this metaphor to associate eating its candy products with "comfort food," to make consumers feel good about eating them. Chocolate and caramel lovers are led to believe that eating the candy can provide a break from their everyday stresses and be able to experience a pleasurable sensation.
- Werther’s "It's What Comfort Tastes Like“ Werther's used this metaphor to associate eating its candy products with "comfort food," to make consumers feel good about eating them. Chocolate and caramel lovers are led to believe that eating the candy can provide a break from their everyday stresses and be able to experience a pleasurable sensation.
- I am a full time strategic marketing consultant and a Chartered Marketer and a member of The Chartered Institute of Marketing. My speciality is Internet Marketing and strategic marketing and analytics. I work with businesses small and large and have a good track record making significant difference to my clients sales. My Chartered Marketer status means I am able to tap into the latest trends in marketing on and off the web. I constantly work hard to improve my marketing knowledge to benefit my clients businesses. Marketing strategies and plans Internet marketing E mail marketing and campaigns Online competitor analysis Web site writing with keywords Web site planning Article writing including keywords Article writing for publications, blogs and web sites.
- I am a full time strategic marketing consultant and a Chartered Marketer and a member of The Chartered Institute of Marketing. My speciality is Internet Marketing and strategic marketing and analytics. I work with businesses small and large and have a good track record making significant difference to my clients sales. My Chartered Marketer status means I am able to tap into the latest trends in marketing on and off the web. I constantly work hard to improve my marketing knowledge to benefit my clients businesses. Marketing strategies and plans Internet marketing E mail marketing and campaigns Online competitor analysis Web site writing with keywords Web site planning Article writing including keywords Article writing for publications, blogs and web sites.