The document discusses how to align social networking with existing marketing efforts by focusing on which social networks can be used to promote advertising, promotions, and other marketing activities. It provides examples of how different types of businesses like those selling products, providing training, or consulting services can leverage social networks like Pinterest, SlideShare, Facebook, LinkedIn, and Twitter. The overall recommendation is to think about which social networks can enhance existing marketing rather than how much time can be spent on social media.

1. Which Social Network?
Align social networking with the marketing, promotion and
advertising you do now & make social networking simpler &
super effective
So rather than ask ‘How much time can I devote to
social networking?
Ask ‘Which social networks can I use to make more of the
marketing, advertising and promotion I do now? ‘.

2. Every time you…
advertise, send out a mailing, make an offer, launch a new
product or service, win an award, take on new staff, launch a
new menu & opening new rooms.
post it… tweet it… pin it…

3. A few ideas…

4. If you sell a product?
Pinterest is perfect for you
Pin images of your products with a link to your web site &
post your pin on your Facebook page
But you can also use Pinterest if you are selling B to B
with pins of presentations, hints, tips & how to’s

5. Training provider?
Slideshare your training programmes
Turn into a series of Pins on a training board
turn into a video for U tube
and…tweet it , embed on Facebook…

6. and…..

7. Facebook is brilliant for …..
Posting news of products, offers and competitions
Involve your fans in new product development
Create exclusive offers for your Facebook fans
Post images of products, training days & team building days
Market research

8. Are you a consultant or sell a service?
LinkedIn is the network for business professionals
Add your slideshare presentations
Join groups to make industry connections
Join groups for market research
Start your own group to make more connections!
Find staff
Find a job

9. What’s the point of Twitter?
Connect to friends, experts, contacts & show your expertise
And how can you use it….
Post & link to blogs, yours & ones you like
Follow your industry specialists
Watch what your competitors are doing
Find inspiration & ideas for offers, promotions & clever
marketing

10. Read more similar blogs >>>
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how to’s

11. Summitup Marketing
blog.summitup.co.uk
Women’s Business Club blog
bridlington.net
07947 779542
ann@summitup.co.uk
LinkedIn
Twitter
Slideshare
Pinterest