Which social networks are right for you and your business. How to use social networking with marketing. A simple guide to scial networking

1. Which social networks?

2. Chicks
rule!

3. What is the point of the networks?
Which ones to use?

4. What you can expect to achieve…..
Increased profile online & links to your web site
Link with & generate leads from a wider area
Track what people are saying about your brand
Connect and engage with current & prospects
Create a community around your business
Demonstrate your expertise including blog articles
and…
Monitor & collect customer comments & reviews

5. What do you want to achieve?
Spread the word
Gain testimonials
Communicate with customers
Find out what’s going on in your industry
Customer care
To demonstrate your expertise
Recruit staff
Research new markets
Generate leads

6. Use social networking to boost your
other marketing, PR & advertising
For example - New product?
Tweet about your new product at different times
and days (use different wording)
Announce with an offer on Facebook.

7. Have a consistent theme…
If you build social networking into your existing
marketing this becomes easier

8. A consistent theme
A 100% profile is the most important
In your profile link to your web pages, blog, LinkedIn
profile, U tube account etc.
Which images to use in your profile- right size
Keep image or logo/badge the same across the
networks – be easy to find
Keep your social network name the same – be easy
to find

9. A consistent theme
How much time should you spend ?
Keep profile pages up to date – use your diary- new services,
achievements
What to tweet & post?
Based on what you want to achieve….
News, events, training programmes, blog articles, reviews,
Real time tweets – conferences etc, what you are reading,
what you are attending, press release, pictures, re-tweet,
thank followers and friends

10. Social networking best practice
Very important if…..
You work for someone else
Employ an outside agency to tweet and post for you
Use a staff member to tweet and post
Best practice

11. Summitup Marketing
blog.summitup.co.uk
Womens Business Club blog
07947 779542
ann@summitup.co.uk
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