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A marketing strategy



Silver Monkey Marketing Ltd
       Sudbury, Suffolk
About us…


We don’t claim to be the last word on marketing
expertise

It’s a creative and exciting art form, not a science

We have a philosophy tailored to the small, established
business that recognises the need to improve its
marketing
Lets start with the basics…




        What is marketing?
What is marketing?




    Communication!
Communication…

Let them know that you EXIST!
Tell them who you are, what you do, and why they should
buy from (or do business with) YOU
Listening to the market place and using this information to
develop & refine (or completely rewrite) your business
strategy
Branding

Clear branding forms the corner stone of our marketing
philosophy…

So are you ready for the 5-minute coffee-break branding
challenge?
“Your branding sets the tone for what it’s like
to do business with you…”


            …so what are you like to do business with?

            (Write down THREE bullet points)
Here’s ours!

    1. Emphasis on professional branding

    2. Holistic approach to marketing

    3. Enlightening, motivating and inspiring
Now take a fresh look…

…at your business cards, stationery, brochure, website
etc
Ask the opinion of someone who isn’t afraid to be honest


 Does the public face of your business match up
to those three bullet points you just wrote down?
Honest answer?

“Branding sets the tone for what it’s like to do business
with you…”
  The majority of small businesses overlook this vital area.
  Professional branding makes you look professional.
  But the reverse is also true.
  If you’ve cut corners with your branding, what message does it
  communicate to the world about what it’s like to work with you?
Food for thought?




                    We can help.

               It’s what we do.
Examples of our work
Get in touch…




        Call us now on 01787 464023

               Or email us at
    enquiries@silvermonkeymarketing.com

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Marketing strategy for small businesses

  • 1. A marketing strategy Silver Monkey Marketing Ltd Sudbury, Suffolk
  • 2. About us… We don’t claim to be the last word on marketing expertise It’s a creative and exciting art form, not a science We have a philosophy tailored to the small, established business that recognises the need to improve its marketing
  • 3. Lets start with the basics… What is marketing?
  • 4. What is marketing? Communication!
  • 5. Communication… Let them know that you EXIST! Tell them who you are, what you do, and why they should buy from (or do business with) YOU Listening to the market place and using this information to develop & refine (or completely rewrite) your business strategy
  • 6. Branding Clear branding forms the corner stone of our marketing philosophy… So are you ready for the 5-minute coffee-break branding challenge?
  • 7. “Your branding sets the tone for what it’s like to do business with you…” …so what are you like to do business with? (Write down THREE bullet points)
  • 8. Here’s ours! 1. Emphasis on professional branding 2. Holistic approach to marketing 3. Enlightening, motivating and inspiring
  • 9. Now take a fresh look… …at your business cards, stationery, brochure, website etc Ask the opinion of someone who isn’t afraid to be honest Does the public face of your business match up to those three bullet points you just wrote down?
  • 10. Honest answer? “Branding sets the tone for what it’s like to do business with you…” The majority of small businesses overlook this vital area. Professional branding makes you look professional. But the reverse is also true. If you’ve cut corners with your branding, what message does it communicate to the world about what it’s like to work with you?
  • 11. Food for thought? We can help. It’s what we do.
  • 13. Get in touch… Call us now on 01787 464023 Or email us at enquiries@silvermonkeymarketing.com