Silver Monkey Marketing Ltd is a marketing firm that specializes in helping small, established businesses. They believe marketing is more of an art than a science. Their philosophy focuses on the basics of marketing like communication and branding. They emphasize the importance of clear branding to set the tone of what it's like to do business with a company. Their approach involves helping clients evaluate if their branding matches this tone across marketing materials. They provide examples of their work and contact details for potential clients.
2. About us…
We don’t claim to be the last word on marketing
expertise
It’s a creative and exciting art form, not a science
We have a philosophy tailored to the small, established
business that recognises the need to improve its
marketing
5. Communication…
Let them know that you EXIST!
Tell them who you are, what you do, and why they should
buy from (or do business with) YOU
Listening to the market place and using this information to
develop & refine (or completely rewrite) your business
strategy
6. Branding
Clear branding forms the corner stone of our marketing
philosophy…
So are you ready for the 5-minute coffee-break branding
challenge?
7. “Your branding sets the tone for what it’s like
to do business with you…”
…so what are you like to do business with?
(Write down THREE bullet points)
8. Here’s ours!
1. Emphasis on professional branding
2. Holistic approach to marketing
3. Enlightening, motivating and inspiring
9. Now take a fresh look…
…at your business cards, stationery, brochure, website
etc
Ask the opinion of someone who isn’t afraid to be honest
Does the public face of your business match up
to those three bullet points you just wrote down?
10. Honest answer?
“Branding sets the tone for what it’s like to do business
with you…”
The majority of small businesses overlook this vital area.
Professional branding makes you look professional.
But the reverse is also true.
If you’ve cut corners with your branding, what message does it
communicate to the world about what it’s like to work with you?