QR campaigns can help build brand recognition, increase customer loyalty, and grow social media followers and online presence. QR codes are inexpensive to produce and work well for business-to-consumer and business-to-business marketing if used innovatively. Effective uses of QR codes include placing them on advertisements, marketing materials, business cards, food packaging, vehicles, menus, receipts, and coupons to drive traffic to websites, videos, blog posts, and opt-in landing pages. The goals should determine where to link the codes, such as websites, YouTube, social media, and payment links.

1. QR campaigns:
Build brand recognition
Increase customer loyalty
Increase social network likes & followers
Increase online presence

2. Using QR codes
QR codes cost noting to produce
Work really well selling business to consumers
Work well selling B to Business, need to be more
inventive.

3. 10 ways to use QR codes
1. In advertisements
2. On marketing material
3. On your business card
4. On food or drink packaging
5. On vehicles
6. On take out cups and packaging
7. The sides of trucks and trailers
8. Restaurant menus
9. Point of sale receipts
10. On business coupons, offers and gift vouchers

4. Be innovative …..
Send ‘scanners’ to your Facebook & other social
network pages
Send to videos and specific landing pages
Link to blog posts
Add opt in to landing pages to build your mailing
list…..

5. Where to place QR codes…..
Website URL
YouTube Video
Twitter
Facebook
LinkedIn
FourSquare
Paypal Buy Now Link …..

6. As important is…what you want to
achieve?
Drive more traffic to your web site
Generate sign ups to your event
Build your mailing list
Sign up to your newsletter
Encourage reviews

7. Design your QR code…..

8. Generate your own code go to…..
www.qrstuff.com/

9. Summitup Marketing
blog.summitup.co.uk
07947 779542
ann@summitup.co.uk
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