Does branding still matter in the digital world? Branding is the way a business is recognised and perceived. So as we all now trade in a global market, yes branding does still matter in the digital world. You could argue that strong branding is even more important, it’s just different. Big business does branding successfully offline and most but not all achieve strong recognised brands in the digital world. The Internet is full of businesses of all shapes and sizes doing branding well and benefiting from it.

1. Does branding still matter in the
digital world?

2. Branding is the way a business is
recognised & perceived

3. The main
elements of
branding…..

4. Your Business name Your business personality
Your logo, including size, Your business values
colours & position Your business story
Your strap line Your expertise &
Your chosen typeface experience
What your business A promise
stands for

5. and…..

6. The way you are different
A set of expectations
How you communicate with your customers
Your exclusive benefits
Customer experience
An impression

7. What your brand
stands for… a
subjective view

8. Your brand is more than a logo…
It represents your business ethics, personality,
values & your story
To create a strong brand ask …..

9. Why did you set up your How do you want to be
business
perceived?
Your story?
What will your customers
How are you different?
say …..
What inspired you?
Communicate channels?
What do you feel
passionate about?
How do you want your
customers to feel?

10. “A consistent & well designed brand will position
your business firmly & strongly in your market
place……”
Think Richard Branson, Steve Jobs and Anita
Roddick….
For each of these their businesses is very much
reflected in their personalities, values & visions

11. And in…..

12. What they sell
How they represent their values
The way they talk
The way they sell
The story they tell about their business & their
vision for it
The communications channels they use
Their social responsibility
Their ethics & values

13. “A strong brand delivers a message clearly,
connects clients and customers. It motivates the
buyer, builds business and brand loyalty. It touches
the way people feel about products and services. “

14. Top Branding Tips…..

15. Be consistent
Stand for something
Who are your customers? Keep them in mind
Make your brand relevant to your business & your
customers
Keep your logo & brand images simple – makes
reproduction cheaper & easier
Designs for social networks, printed material, web
site
Review regularly – time for a refresh?

16. Summitup Marketing
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