Effective product onboarding is crucial, especially within the first five minutes of a user visiting the website, as 40%-60% may disengage during this time. The bowling alley framework outlines three steps for optimizing onboarding: straight line onboarding by eliminating unnecessary steps, product bumpers to guide users in their first experience, and conversational bumpers to reconnect with distracted prospects through personalized communication. Focusing on these strategies can enhance user engagement and retention.

1. Uncomplicate Product
Onboarding Frameworks

2. The very crucial initial stage
● The first five minutes after the customer lands on the website matters the most
● When it comes to improving onboarding for any company, you only have those first five
minutes to make or break that relationship.
● In fact, in those first five minutes, you can lose anywhere from 40%-60% of everyone who
signs up for your product, and it is therefore crucial that you optimize that experience.

3. Bowling alley framework
Three steps to optimize your onboarding -
● Straight line onboarding
● Product bumpers
● Conversational bumpers

4. Straight line onboarding
● Go through your onboarding experience with a fine-toothed comb, and keep only those steps
that are absolutely necessary.
● Eliminate all the unnecessary steps so you give your customers a good experience.
● The first thing that will help you significantly improve your first five minutes is boiling down on
the minimum amount of steps that someone has to go through to really “strike out”

5. Product bumpers
● If people are using your product for the first time, they are not going to know what to do
● “Think about how you can show them, how you can guide them through their experience
● You can strategically get people to the point in the product where they need to be, so they
can actually experience value.

6. Conversational bumpers
● It’s not uncommon that a prospect is distracted from your product. How do you bring them
back?
● You can use email, SMS, and other such tools to get people and get them back onto that
straight line.
● But the optimization and the golden nugget lies in not sending out the usual standardized
mails, but personalized ones based on where the prospect is on that user journey.

7. Looking to read it as a blog? Here you go…
Product onboarding framework
http://bit.ly/34ufqCI

9. Other interesting posts you would love reading
● How to be better at sales prospecting - http://bit.ly/2lg6Iqp
● The magic triangle to sell more - http://bit.ly/2ljg98w

10. Thank you!