the power point presentation from the webinar with Andrew Adams, Dave Savage and Carl White

1. Thank you for joining us.

2. This Webinar will be starting
shortly.

4. My job is to find sales and marketing
breakthroughs
Dave Savage

5. Thank you
Carl White

6. How many loans do you
expect to close this month?
• 8+ close loans
• 5-8 loans
• 3-4 loans
• 1-3 loans
• 0 loans

7. Have you used Zillow in the
past for business building?
• Yes
• No

8. Interesting Facts
1.Most loan officers quote a rate to a quality
prospect less than 3 times per week
2.90% of rate quotes don’t end up with a
loan

12. Future webinar

13. Andrew usually close’s
around 10 loans per month.

14. However, this month he is
closing over 20 loans

15. Andrew generates most of his business
from Zillow™ & other online
communities

16. Here’s what you’re going
home with today
1.A new lead source > Zillow
2.A way to improve your lead to
conversation ratio

17. What’s your biggest problem
today?
• Not enough leads
• Not enough hours in the day

18. Meet Andrew Adams

19. http://www.zillow.com/profile/203K-Specialist/

22. Andrew’s RESULTS
• 18,000 people have viewed his profile
• 12 people per day view his profile in
Zillow™
• Gets weekly calls from clients he
communicates directly within threads
• Gets calls from clients who read his
threads

23. Please tell us a little about
your marketplace and
mortgage practice?

24. Why do you like getting
business from Zillow™?

25. Show us how you win
business online in Zillow™,
Trulia & online communities

26. What not to do
?

32. “The leads goes up when I takes a position
against another loan officer who’s providing
miss-information and bad advice”
A few key’s to
Andrew’s Magic
&
“When they see my passion and agree with
my point of view they reach out to me”

33. Andrew’s plan
1.Reads forums for 30 minutes per day
2.Managing 6-12 conversations at a time
3.Delivers consistent sales process that
delivers obvious value

34. LeadGEN checklist
1.Read Zillow™ forums daily (30 mins
daily)
2.Identify relevant threads
3.Set watch alerts (manage 6-12 at a
time)
4.Respond quickly with obvious value

35. Sales Process
checklist
1.Ask great questions via email
2.Sends email with link to EDGE report
(obvious value)
3.If you want more details and an
updated personal EDGE report call me
to discuss

36. Andrew’s FORMULA
Zillow
Advice
Tab
Watch
Relevant
Threads
Deliver
Obvious
Value
Win
Business

37. Your challenges
• Don’t have enough time
• What I’m doing is working
• It’s hard to charge

38. Show us your unique sales
process that helps you win
the trust and respect of your
prospects

40. How valuable is EDGE to
your business?

41. How to get the attention of the best Realtors

42. “Been trying to get an appointment with him for more than 2
years”

43. “This is a very powerful tool that every originator should be
using”

44. Wow Realtors with Value

45. Help Realtors sell homes faster

46. Help Realtors sell homes faster

47. Help Realtors sell homes faster

48. Lets get started...
5 steps get getting started
with Zillow™
3 steps to getting started
with EDGE

49. Zillow™ Lead Flow
checklist
1.Go to “Advice” tab and search your
local marketplace
2.Read Zillow™ forums daily
3.Identify relevant threads
4.Set watch alerts (manage 6-12 at a
time)
5.Respond quickly with obvious value

50. Sales Process checklist
1.Get access to EDGE
2.Create EDGE presentations
3.Send EDGE link to client and partner

51. will help you
WIN more loans with less
effort

52. Make More Effective
Sales Presentations

53. Help Realtors® Sell More Homes

54. Certified Mortgage Coach
SUCCESS
Thea Druley
• 13 new Realtor relationships
with 23 open houses!
• 3 current Realtors with 3 or 4
locked loans each
• Old Average was maybe 1
referral every 3 months
• 18 closings in one month!!

55. Self-Paced Online Training

56. Easy-to-Navigate Course

57. 8 Hour NMLS
National Requirement
for 2011 Included!

58. is Online & Easy to Use
Easier to adopt and gets used more often
See for Yourself 800.485.7251

59. LIVE
powers a WOW
experience
Better win ratio and more referrals
See for Yourself 800.485.7251

60. Open House Seller Buydown
helps you Wow Realtors

61. Your Breakthrough.
See for Yourself 800.485.7251

62. $595
See for Yourself 800.485.7251
Certified Mortgage Coach
Training

63. $895
$595
See for Yourself 800.485.7251
EDGE and RateWatch

64. 8 Hours NMLS CE Education
$895
$595 $295
See for Yourself 800.485.7251

65. Total Value $1,795
$895
$595 $295
See for Yourself 800.485.7251

66. $695 gets you everything.
See for Yourself 800.485.7251

67. You get access to Edge to see for yourself and
HUGE today only savings.
$1,100 Savings.
See for Yourself 800.485.7251

68. $695 gets you everything.
See for Yourself 800.485.7251

69. Meet
Personally,
800.485.7251

70. “EDGE is an absolute game changer,
it’s the most valuable tool for loan
officers I’ve seen in my career “
Todd Duncan

71. Meet
Personally,
800.485.7251

72. Now that you’ve heard
Andrew’s story are you going
to check out Zillow?
• Yes
• No

73. Thank you
Andrew Adams

74. What I love about EDGE reports is that they are
easy on the eye. You can look at the charts and
graphs and tell exactly what the report is saying
within seconds.
Brent Sute in Tuscaloosa,
AL
See for Yourself 800.485.7251

75. “I think EDGE is fantastic. Edge puts all the
calculations I do short hand into an easy
process. The presentation is clean and easy
to read. I love it! I was so excited I showed
my wife last night.”
Aaron Kayser Herndon, Virginia
See for Yourself 800.485.7251

76. “In our ever changing financial world
Mortgage Coach's EDGE platform is THE
vital tool to bring clarity and value to our
clients. ”
Paul Walton in Benicia, CA
See for Yourself 800.485.7251

77. “Edge works the way we do, ask the
right questions in the right order and win
your clients respect. The feedback and
results have been amazing.”
Dan Rawitch, Petaluma,
CA
See for Yourself 800.485.7251

78. What do you think of today’s
webinar?
• Love it
• Pretty good
• Average
• Not good
• Waste of time

79. Meet
Personally,
800.485.7251
MortgageCoachEdge.com