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Toronto Best Places to Work Roadshow | Earl's Kitchen + Bar

Mo Jessa, President
Mobilizing Leadership & Engagement

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Toronto Best Places to Work Roadshow | Earl's Kitchen + Bar

  1. 1. ​ Mo Jessa ​ President ​ Earls Kitchen + Bar Mobilizing Leadership + Engagement
  2. 2. #TalentConnect file:///Users/sutran/Downloads/image1.JPG   Mo Jessa President Earls Kitchen + Bar
  3. 3. 3   About Us • Family-run business • Launched by father and son, Leroy Earl “Bus” Fuller and Stanley Earl Fuller • One of North America’s most successful independent restaurant groups
  4. 4. Low Engagement The Challenge: Engagement Continued to Decline 0   10   20   30   40   50   60   70   80   90   2008   2009   2010   2011   2012   2013   2014   2015   Engagement 0   500   1000   1500   2000   2500   3000   3500   4000   4500   2008   2009   2010   2011   2012   2013   2014   2015   Participation
  5. 5. #TalentConnect              15,000  16,000  17,000  18,000  19,000  20,000  21,000  22,000 P1 P3 P5 P7 P9 P11 P13 P2 P4 P6 P8 P10 P12 P1 P3 P5 P7 P9 P11 P13 P2 P4 P6 P8 P10 P12 P1 P3 P5 P7 P9 P11 P13 Average Guest Count Per Corporate Store FY2012 FY2013 FY2014 FY2015 FY2016 The Challenge: Guest Count Declines
  6. 6. The 3-Prong Approach MarketingProducts PeopleThe Earls Experience
  7. 7. How We Did It 1   2   3  4   5   Operationalize the Earls Experience Mobilize Our Leadership Commitments Measure Engagement Frequently Promote Employer Brand Source Hospitality Leaders
  8. 8. 1   Operationalize The Earls Experience Tabletop DisplayCreative Posters Intranet
  9. 9. Creative Video Series 2  Mobilize The Leadership Experience
  10. 10. Measure Engagement Frequently 3  Measure Engagement Frequently
  11. 11. 4 Promote Employer Brand
  12. 12. #TalentConnect We believe in People living large purposeful lives filled with fun
  13. 13. 5   Source Hospitality Leaders
  14. 14. The Results Reduced hiring costs by $1M Reduced legal costs by 90% Achieved 85% satisfaction with training + development programs Achieved +20K of social media advocacy from partners Increased retention from 28% to 43% Achieved 87% alignment towards our culture & strategies
  15. 15. Our Recommendations Align your company on its mission, vision and values Invest in leadership development at all levels of your company Be clear about accountabilities and responsibilities. Measure people against them. Lead with Employee Advocacy vs. Employee Branding
  16. 16. Where Are We Going?
  17. 17. Improving Financial Performance ✪   ✪  ✪   ✪  ✪   ✪  ✪  ✪   ✪  ✪   ✪  ✪   ✪  ✪   ✪  ✪  ✪   ✪  ✪   ✪   ✪   ✪   ✪   ✪  ✪   ✪   ✪  ✪  ✪   ✪   ✪  ✪   ✪   ✪   ✪   ✪  ✪  ✪  ✪   ✪   ✪   ✪  ✪   ✪   ✪   ✪   ✪   Edmonton BC Calgary Regina Winnipeg Toronto Bellevue Denver Boston DC Miami Chicago The Earls Family… Whitehorse Fort MacGrand Prairie Medicine Hat Lethbridge Red Deer Banff Saskatoon ✪   ✪   ✪  ✪   ✪   ✪   ✪   ✪   ✪   ✪   ✪  ✪   ✪   And we are growing… ✪   Orlando Dallas ✪   Jersey✪   Vegas!✪   Burlington✪   GTA ✪   Vancouver ✪   ✪   ✪   Houston ✪   Aventura✪   Philly ✪   Growing to 77stores!
  18. 18. Guest Count Forecast 15,000 16,000 17,000 18,000 19,000 20,000 21,000 22,000 23,000 P1 P3 P5 P7 P9 P11 P13 P2 P4 P6 P8 P10 P12 P1 P3 P5 P7 P9 P11 P13 P2 P4 P6 P8 P10 P12 P1 P3 P5 P7 P9 P11 P13             FY2012 FY2013 FY2014 FY2015 FY2016(P) Average Guest Count Per Corporate Store
  19. 19. Summary 1   2   3  4   5   Operationalize the Earls Experience Mobilize Our Leadership Commitments Measure Engagement Frequently Source Hospitality Leaders Promote Employer Brand
  20. 20. file:///Users/sutran/Downloads/image1.JPG   Questions? Mo Jessa President Earls Kitchen + Bar
  21. 21. The Earls Experience Earls Kitchen + Bar

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