This document discusses how Andrew Adams uses Zillow to generate leads for his mortgage business. It provides details on Andrew's approach: he reads Zillow forums for 30 minutes daily, identifies relevant threads to follow, responds quickly to provide value, and uses this engagement to convert leads into clients. The document outlines Andrew's lead generation checklist and sales process, and emphasizes delivering obvious value to win business. It promotes trying Andrew's approach to generate weekly calls from engaged clients.

1. Your Unique Value Proposition
Use

2. Your Unique Value Proposition
Have your own Radio Show

3. Go to Facebook > Real Estate Radio Network

4. Your Unique Value Proposition
How Zillow and other online communities
in your local marketplace

5. Meet Andrew Adams

6. http://www.zillow.com/profile/203K-Specialist/

9. Andrew’s RESULTS
• 18,000 people have viewed his profile
• 12 people per day view his profile in
Zillow™
• Gets weekly calls from clients he
communicates directly within threads
• Gets calls from clients who read his
threads

10. “The leads goes up when I takes a position
against another loan officer who’s providing
miss-information and bad advice”
A few key’s to
Andrew’s Magic
&
“When they see my passion and agree with
my point of view they reach out to me”

11. Andrew’s plan
1.Reads forums for 30 minutes per day
2.Managing 6-12 conversations at a time
3.Delivers consistent sales process that
delivers obvious value

12. LeadGEN checklist
1.Read Zillow™ forums daily (30 mins
daily)
2.Identify relevant threads
3.Set watch alerts (manage 6-12 at a
time)
4.Respond quickly with obvious value

13. Sales Process
checklist
1.Ask great questions via email
2.Sends email with link to EDGE report
(obvious value)
3.If you want more details and an
updated personal EDGE report call me
to discuss

14. Andrew’s FORMULA
Zillow
Advice
Tab
Watch
Relevant
Threads
Deliver
Obvious
Value
Win
Business

16. Wow Realtors with Value

17. Help Realtors sell homes faster

18. Help Realtors sell homes faster

19. Help Realtors sell homes faster

20. is Online & Easy to Use
Easier to adopt and gets used more often
See for Yourself 800.485.7251

21. LIVE
powers a WOW
experience
Better win ratio and more referrals
See for Yourself 800.485.7251

22. Open House Seller Buydown
helps you Wow Realtors

23. Your Breakthrough.
See for Yourself 800.485.7251

24. $89 monthly or $895
annually gets you
everything.
See for Yourself 800.485.7251
+

25. You get access to Edge to see for yourself and
HUGE today only savings.
$500 Savings.
See for Yourself 800.485.7251

26. $59 monthly or $695 gets
you everything.

27. Get
Call 800.485.7251
Or
www.mortgagecoach.com
Coupon “Edge”

28. will help you
WIN more loans with less
effort

29. What I love about EDGE reports is that they are
easy on the eye. You can look at the charts and
graphs and tell exactly what the report is saying
within seconds.
Brent Sute in Tuscaloosa,
AL
See for Yourself 800.485.7251

30. “I think EDGE is fantastic. Edge puts all the
calculations I do short hand into an easy
process. The presentation is clean and easy
to read. I love it! I was so excited I showed
my wife last night.”
Aaron Kayser Herndon, Virginia
See for Yourself 800.485.7251

31. “In our ever changing financial world
Mortgage Coach's EDGE platform is THE
vital tool to bring clarity and value to our
clients. ”
Paul Walton in Benicia, CA
See for Yourself 800.485.7251

32. “Edge works the way we do, ask the
right questions in the right order and win
your clients respect. The feedback and
results have been amazing.”
Dan Rawitch, Petaluma,
CA
See for Yourself 800.485.7251

33. Go to Facebook > Real Estate Radio Network

34. Get
Call 800.485.7251
Or
www.mortgagecoach.com
Coupon “Edge”