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Webinar: 6 ways to raise more money with digital this tax time

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In this webinar you will learn tools and techniques to supercharge your digital campaign for tax time.

This will include:
1. How to best set up your donation pages across digital assets

2. How to pre-fill donor details to power your emails for the best results

3. Why SMS should be in your mix at tax time

You will also see best practice techniques including lots of examples of organisations that have performed well at key appeal times and what they did to achieve these results.

Recording of the webinar:
https://youtu.be/GYOwELmdr-8

Published in: Government & Nonprofit
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Webinar: 6 ways to raise more money with digital this tax time

  1. 1. Digital giving made easy 6 WAYS TO RAISE MORE MONEY WITH DIGITAL THIS TAX TIME
  2. 2. Jeremy Tobias CEO GiveEasy Digital giving made easy An entire suite of fundraising solutions available in one click.
  3. 3. The easy way to step into digital To raise you more money with ease Pre-filled emails SMS donations Social mediaDonation pages
  4. 4. Key ingredients of a successful appeal page The ask Tracking Mobile friendly Not too many fields Flexibility Suit the medium No verify step Other ways to pay Donation pages Visibility
  5. 5. Excellent donation pages
  6. 6. Customer experience is make or break 52% of people are satisfied with their last mobile experience A staggering 91% said it was unlikely they would do business following a bad mobile experience
  7. 7. Red Cross Australia Excellent donation pages
  8. 8. Take your emails to the next level Prefilling really works
  9. 9. Greet your donors personally, just like Obama
  10. 10. The power of pre-filling emails Donation pages What is a pre-filled eDM? What are the benefits? What if I am a small charity? What works in email?
  11. 11. Easy to create donation page
  12. 12. $ 50 Jessica Frost Jessica@hellofundraising.com.au
  13. 13. $ 50 Jessica Frost Jessica@hellofundraising.com.au First time donation Second time donation $ 50 Jessica Frost Jessica@hellofundraising.com.au
  14. 14. Email example
  15. 15. Second time donor
  16. 16. 18 sleeps to go…
  17. 17. Date Subscribers Open Open % Clicks Click % Donors Total Income Conv % from opens Conv % from click Alba eDM 22/05/2017 4,785 709 18.10% 25 0.60% 16 $683.00 2.26% 64.00% 1/06/2017 4,253 1,308 32.60% 67 1.70% 33 $1,858.00 2.52% 49.25% Zahri eDM 13/06/2017 6,620 1,652 25.10% 83 1.30% 39 $2,710.00 2.36% 46.99% 18/06/2017 6,558 1,168 17.90% 37 0.60% 23 $1,890.00 1.97% 62.16% Matched Gift eDM 26/06/2017 6,524 1,180 18.10% 55 0.80% 36 $4,388.00 3.05% 65.45% 28/06/2017 6,489 1,490 23.00% 56 0.90% 34 $3,065.00 2.28% 60.71% 29/06/2017 6,445 1,118 17.40% 55 0.90% 50 $4,760.00 4.47% 90.91% TOTAL 2017 eDM 41,674 8625 21.74% 378 0.97% 231 $19,354.00 2.70% 62.78% Date Subscribers Open Open % Clicks Click % Donors Total Income Conv % from opens Conv % from click 28/06/2016 5,757 1,115 19.40% 80 1.40% 28/06/2016 5,773 1,056 18.40% 73 1.30% 4/06/2016 5,854 1,251 21.60% 156 2.70% TOTAL 2016 eDM 3422 19.68% 309 1.80% 104 $8,635.00 3.04% 33.66% INCREASE 2.06% < 127 $10,719.00 < 29.12% YEAR ON YEAR RESULTS (eDM breakdown) Results
  18. 18. Results Tax Year On Year Comparison Give Easy (eDM, Social) Income Give Easy (eDM, Social) Responders Average Gift 2016 $8,635.00 104 $83.03 2017 $25,510.00 317 $80.47
  19. 19. Track everything to see what works GiveEasy platform allows multiple versions Setup tracking in minutes Super easy to monitor
  20. 20. The keys to success are in the palm of your hand Success with SMS
  21. 21. Why send an SMS? To prefill or not prefill? What makes a good SMS? When is the best time to send? Why does SMS work?
  22. 22. Alex, we're still short! Help us tackle poverty & hunger in Zimbabwe. Donate $50 by midnight here: http://donate.oxfam.org.au /uns STOP 04xxxxxxxxx Alex, we're still short! Help us tackle poverty & hunger in Zimbabwe. Donate $50 by midnight here: http://donate.oxfam.org.a u/ uns STOP 04xxxxxxxxx Outbound SMS
  23. 23. Alex, we're still short! Help us tackle poverty & hunger in Zimbabwe. Donate $50 by midnight here: http://donate.oxfam.org. au/abertd uns STOP 04xxxxxxxxx Outbound SMS First time donor experience
  24. 24. Alex, we're still short! Help us tackle poverty & hunger in Zimbabwe. Reply with HELP to donate $50 now Outbound SMS Second time donor experience Please confirm your $50 donation to Oxfam Australia. Please type YES. If you would like to donate a different amount please enter that in now Thank you for donating to Oxfam Australia. A tax receipt is on its way. HELP YES
  25. 25. Hi Sandra, Jessie here at St Kilda Mums. We still have 45 families without a safe place for their baby to sleep this Christmas. $140 provides a safe cot & mattress for a family. Help babies sleep safe & dream big! Click to donate now: [URL] uns STOP 0456941644 Hi Sandra, Jessie here at St Kilda Mums. We still have 45 families without a safe place for their baby to sleep this Christmas. $140 provides a safe cot & mattress for a family. Help babies sleep safe & dream big! Click to donate now: [URL] uns STOP 0456941644 Outbound SMS
  26. 26. Outbound SMS Best practice donation page
  27. 27. Katrina, we're so close to raising the funds needed to send 130 kids to Kidney Kids Camp in 2018. Please donate $[Amount] via [URL] today and have a safe and happy holiday. uns STOP 0429038162 Katrina, we're so close to raising the funds needed to send 130 kids to Kidney Kids Camp in 2018. Please donate $[Amount] via [URL] today and have a safe and happy holiday. uns STOP 0429038162 Outbound SMS
  28. 28. $89 Average gift Average donation via prefilled SMS $3,000 Highest amount donated Highest donation via prefilled SMS ROI: 3.3x for SMS Average conversion rate for SMS: ROI: 4.5x for SMS Conversion with vanity URL: Friday 22nd December 2017 Best day to send SMS Wrap up of giving trends across Australian charities for Christmas 2017 Trends in giving via SMS
  29. 29. Digital giving made easy 6 WAYS TO RAISE MORE MONEY WITH DIGITAL THIS TAX TIME
  30. 30. Make it child’s play Go to great lengths to make donating to your charity Easy Frictionless Uncomplicated TIP # 1
  31. 31. Tracking is key. The beauty of digital is the ability to track everything. With GiveEasy, you can create multiple versions to see what works to convert into donations. TIP # 2
  32. 32. Pre-fill email donation forms with reference to last gift Or tangible dollar handles. TIP # 3
  33. 33. Add plenty of buttons in the email. Offer plenty of opportunities to give. TIP # 4
  34. 34. Use emotive words in SMS. In just a few words. Capture the reason for giving, and how your donors can help with clear dollar handles. TIP # 5
  35. 35. Create a sense of urgency. Send as late as possible. Don’t be afraid to send on 30th June to create a sense of urgency. Particularly with SMS. TIP # 6
  36. 36. BONUS TIP Tax Time Tip
  37. 37. For social media, these are the magic words... URGENT HELP REQUIRED – PLEASE SHARE THIS POST LIKE CRAZY Then boost the post for $100, and let me know the results. BONUS TAX TIME TIP # 7
  38. 38. Tip #1: Make it child’s play Tip #2: Tracking is key Tip #3: Pre-fill donation forms via email Tip #4: Add plenty of giving buttons Tip #5: Use emotive words in SMS Tip #6: Create a sense of urgency BONUS TIP: Use the magic words on social media 6 TIPS ON HOW TO RAISE MORE MONEY AT TAX TIME
  39. 39. | 40 Questions? To find out how we can help you increase your digital giving at tax time: www.giveeasy.org/tax-time/

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