Conscious presentation at Law Firm Services Seminar - April 2013
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5 Top Online Marketing Ideas you can "Do" by 5pm Tomorrow + 5 Ideas on how to Build Digital Relationships A presentation delivered by David Gilroy from Conscious Solutions at the Law Firm Services Seminar held in Brighouse, Leeds on 24-Apr-2013.
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Conscious presentation at Law Firm Services Seminar - April 2013
- 1. 5 Top Online Marketing Ideas you can "Do" by 5pm Tomorrow + 5 Ideas on how to Build Digital Relationships David Gilroy Director of Stuff & Things
- 2. Win a free* social media session or one day conference place • What’s the average spend marketing as a proportion of revenue of the average law firm? * Expenses only
- 3. Keep in touch! 1. Make a start on an email newsletter
- 5. Subject lines & personalisation • Law Updates - Andersons Solicitors Business Newsletter – July 2012 • A year in the life: expansion, cake and zombies! • I’m just going to come out and say it! • Weekly News • Could You Survive Without a Job? • Ten Tips for Nurturing your Way to Increased Sales Dear Client, Dear A, Dear A. Smith (Dec’d), Dear , Dear Mr David & Ms Jane Gilroy & Collas
- 6. 2. Make a video
- 8. 3. Improve inbound lead handling Courtesy of http://www.andybounds.com
- 9. Wow! That’s a lot of money, we better make sure we get this right for you.
- 10. You don’t do this…. ……do you?
- 11. • Current news • Blogging • Google likes to see big sites get bigger slowly • Context to your audience 4. Improve your content marketing
- 12. 4. Do more social media
- 13. Social Media Engagement Model Unengaged Highly Engaged Un Targeted Highly Targeted CONNECT BROADCAST CONVERSE SHARING
- 14. If you were a lawyer, would you download this?
- 16. Do NOT reply! What, don’t you want a conversation with me?
- 17. Friday 12-Apr! The day after the night before!
- 18. Why don’t you know who I am?
- 19. But I expect you to know who I am! I really do
- 20. I do NOT want to talk to you! Get out of my face
- 21. I expect “customer service” in different ways now!
- 22. The answer to the question of revenue spent on marketing (salaries excepted)
Editor's Notes
- Ideally you need to segment your audience. We think the three categories above are a good start. Larger firms might segment their customers into smaller groups based on the areas of law they practice.
- Two step direct mail program, letter -> call -> demo -> meeting -> sale £6,000 invested (not salaries in 2010) gives me a year end pipeline of £119,340