Clay Hebert
The Perfect Intro
clayhebert.com @clayhebert
clay@clayhebert.com
1-877-HEY-CLAY
THE PERFECT
INTRO
1. I (you’re the one introducing yourself)
2. help (or some form of the word help)
3. people (we will customize soon)
4. achieve a result (what you help them
do, achieve or become)
“I HELP PEOPLE
FINANCE THEIR
FUTURE.”
- DENISE DONOGHUE
- TIM LARKIN
- DAN KELLER
“I HELP PEOPLE
MAKE CENTS OF
THE MARKET.”
- TIM LARKIN
- KELLY ZITLOW
“I HELP PEOPLE
FIND THEIR
HAPPY PLACE.”
- JOSH METTLE
“I HELP PEOPLE
PLAN THEIR
FUTURE.”
CHANGE
“PEOPLE”
TO WHO YOU HELP
“I HELP FIRST TIME
HOME BUYERS
FEEL AT HOME WHILE
THEY BUY ONE.”
- DENISE DONOGHUE
- TIM LARKIN - DAN KELLER
“I HELP REAL
ESTATE AGENTS
MAKE CENTS OF
THE MARKET.”
- TIM LARKIN - KELLY ZITLOW
“I HELP NEW
HOME BUYERS
FIND THEIR
HAPPY PLACE.”
- JOSH METTLE
“I HELP FAMILIES
PLAN THEIR
FUTURE.”
NOW CHANGE
“HELP”
TO A DIFFERENT
VERB
“I GUIDE PEOPLE
THROUGH THE MAZE
OF BUYING A HOME.”
- DENISE DONOGHUE
- TIM LARKIN
- DAN KELLER
“I DECODE
THE MYSTERY OF
CREDIT SCORES.”
- TIM LARKIN
- KELLY ZITLOW
“I DEMYSTIFY
THE MARKET.”
- JOSH METTLE
“I GUIDE
FAMILIES TO
THEIR PERFECT
FUTURE.”
HOW TO
INTRODUCE
YOUR COMPANY
[I] becomes [We]
“WE HELP PEOPLE
FINANCE THEIR
FUTURE.”
- DENISE DONOGHUE
- TIM LARKIN
- DAN KELLER
“WE MAKE
HOME BUYING
HUMAN AGAIN.”
- TIM LARKIN - KELLY ZITLOW
“WE HELP
PEOPLE FIND
THEIR HAPPY
PLACE.”
- JOSH METTLE
“WE HELP
FAMILIES PLAN
THEIR FUTURE.”
ALTERNATE
FORMULAS
I’M “X” FOR “Y”
WE’RE LIKE “X” FOR “Y”
“I’M THE
MORTGAGE
NERD!”
- DENISE DONOGHUE
- TIM LARKIN
- KELLY ZITLOW
“WE’RE LIKE
NETFLIX FOR
LOAN OFFICERS.”
- TIM LARKIN
- TIM LARKIN
- DAVE SAVAGE
“WE’RE LIKE
HARVARD FOR
LOAN OFFICERS.”
- TIM LARKIN
Want more help creating your
Perfect Intro?
I deliver fun and engaging
keynote speeches about The
Perfect Intro, where the
examples are customized to the
people at the event.
Keynotes
I present The Perfect Intro
workshops to companies,
startups and mastermind
groups, helping everyone work
through their own Perfect Intro.
Workshops
Using a recorded video chat, I
help people 1-on-1 develop
their Perfect Intro, and improve
their website headline, tagline
and social media bios.
Keynotes
If	you’re	interested	in	any	of	these,	let’s	chat.		
Shoot	me	an	email	at	clay@clayhebert.com	or	call	me	at	1-877-HEY-CLAY.
Clay Hebert
The Perfect Intro
clayhebert.com @clayhebert
clay@clayhebert.com
1-877-HEY-CLAY

The Perfect Intro Slides from Clay Hebert