UNICEF has had success targeting specific audiences on Facebook with ads promoting their causes. A Shakira pregnancy photo ad that targeted soccer fans and music lovers in countries where Shakira is popular generated over 1 million actions with only $298 spent. An ad about the emergency situation in Syria that highlighted the crisis and targeted women and regions near Syria was later canceled by Facebook. UNICEF Pakistan's Facebook ads focusing on girls' rights, polio, and flood relief achieved a 25,000 fan increase with $258 spent, showing high returns.
Udacity Portfolio: Building a Marketing StrategyLeslie Richart
Please enjoy my Portfolio containing the results of the live campaigns, budget planning, and analyses developed over the course of my Digital Marketing program from Udacity.
When it comes to launching a great career, even the most successful stars, TV personalities, and journalists had to
start somewhere.
Here's what some of the world's most creative professionals learned from their mentors along the way.
Visit https://mentor.linkedin.com for more amazing stories of mentorship.
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
If your organization believes Instagram will fit with your mission and will bring value to your supporters/clients/customers now is the time to create that account or bring that account into dynamic shape.
Fed up with the way our modern day world uses outdated techniques in the job world? I give you My ANTI-Resume Manifesto. It's like no resume you've ever seen before!
Udacity Portfolio: Building a Marketing StrategyLeslie Richart
Please enjoy my Portfolio containing the results of the live campaigns, budget planning, and analyses developed over the course of my Digital Marketing program from Udacity.
When it comes to launching a great career, even the most successful stars, TV personalities, and journalists had to
start somewhere.
Here's what some of the world's most creative professionals learned from their mentors along the way.
Visit https://mentor.linkedin.com for more amazing stories of mentorship.
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
If your organization believes Instagram will fit with your mission and will bring value to your supporters/clients/customers now is the time to create that account or bring that account into dynamic shape.
Fed up with the way our modern day world uses outdated techniques in the job world? I give you My ANTI-Resume Manifesto. It's like no resume you've ever seen before!
Our happy brain chemicals (dopamine, serotonin, oxytocin, endorphin) are inherited from earlier mammals. They did not evolve to make you happy all the time. They are meant to motivate you to go toward things that promote your genes, and warn you to avoid things that threaten your genes. No conscious interest in your genes is involved - these chemicals create such strong impulses that we search for information to make sense of them. That's the job of our big cortex. It's not easy being a mammal, but your ups and downs are easier to manage when you know the job they do in the state of nature.
How LinkedIn built a Community of Half a BillionAatif Awan
Traction Conference 2017 - Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
How to Make Content Go Viral by Morgan Quinn - FinCon '14 Morgan Quinn
How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you have to have a highly-engaged audience and you have to give them the content they want.
But what do readers want? The first question really should be, "What do I have to offer them?" And it all boils down to your brand purpose.
In this presentation, I provide a brand pillars exercise that will help you define your brand purpose and build your content strategy. I also provide an example of what the brand pillars might look like for Mint.com, where I served as the Managing Editor and Social Media Manager.
This is everything you need to develop a rock-solid content strategy that keeps your readers coming back for more.
Find pre-designed Disney World PowerPoint Background Templates to share your views and information about Disney world of aware the audience by creating a beautiful presentation.
Infographic: DC vs Marvel – The Battle of Brandsdomain .ME
Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war.
Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%.
Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises.
The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic.
With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million.
We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.
Social Media Strategy of Pepperfry
We have analyzed the social media performance of Pepperfry across social media platforms for a period of 1 month i.e 1 February 2019 - 28 February 2019.
Vaizle is a social media analytics tool for startups and enterprises who need actionable insights in the simplest possible way when their company is benchmarked against their past performance and their competitors.
Vaizle is one platform for all your social analytics needs.
https://goo.gl/M7zjn5
Perform Free Social Media competitor analysis: https://goo.gl/2Y5QAa
Why should marketers consider Snapchat in their visual marketing strategy? Check out this presentation to learn more.
Also, you can go on my personal blog www.robertkatai.com to read my thoughts about Snapchat!
You know that word-of-mouth marketing is effective, but how do you do it well? We've distilled really good tips from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build your Word of Mouth" and illustrated them with case studies and statistics. Enjoy!
Does your company sound corporate and boring? If you want to truly connect with people, you want your company to sound like human, not a robot. Here are 10 tips based on a great article by @jaysondemers in Entrepreneur Magazine.
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
Brand identity e Brand reputation, post instagram; Scrivere newsletter; Socia...Melania Vasta
L’esercitazione è stata svolta, ai fini dell’applicazione tecnico-pratica dei concetti appresi durante l’attività formativa del corso del digital marketing promosso da Formatemp, Manpower Formazione e Tree srl.
Attività:
- brand identity e brands reputation;
- Crea post instagram con linguaggio persuasivo;
- Scrivere newsletter;
- Creare il social media plan;
- Utilizzo tools Growth hacking per sviluppare una startup (Lean Canvas e Value proposition canvas);
Our happy brain chemicals (dopamine, serotonin, oxytocin, endorphin) are inherited from earlier mammals. They did not evolve to make you happy all the time. They are meant to motivate you to go toward things that promote your genes, and warn you to avoid things that threaten your genes. No conscious interest in your genes is involved - these chemicals create such strong impulses that we search for information to make sense of them. That's the job of our big cortex. It's not easy being a mammal, but your ups and downs are easier to manage when you know the job they do in the state of nature.
How LinkedIn built a Community of Half a BillionAatif Awan
Traction Conference 2017 - Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
How to Make Content Go Viral by Morgan Quinn - FinCon '14 Morgan Quinn
How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you have to have a highly-engaged audience and you have to give them the content they want.
But what do readers want? The first question really should be, "What do I have to offer them?" And it all boils down to your brand purpose.
In this presentation, I provide a brand pillars exercise that will help you define your brand purpose and build your content strategy. I also provide an example of what the brand pillars might look like for Mint.com, where I served as the Managing Editor and Social Media Manager.
This is everything you need to develop a rock-solid content strategy that keeps your readers coming back for more.
Find pre-designed Disney World PowerPoint Background Templates to share your views and information about Disney world of aware the audience by creating a beautiful presentation.
Infographic: DC vs Marvel – The Battle of Brandsdomain .ME
Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war.
Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%.
Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises.
The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic.
With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million.
We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.
Social Media Strategy of Pepperfry
We have analyzed the social media performance of Pepperfry across social media platforms for a period of 1 month i.e 1 February 2019 - 28 February 2019.
Vaizle is a social media analytics tool for startups and enterprises who need actionable insights in the simplest possible way when their company is benchmarked against their past performance and their competitors.
Vaizle is one platform for all your social analytics needs.
https://goo.gl/M7zjn5
Perform Free Social Media competitor analysis: https://goo.gl/2Y5QAa
Why should marketers consider Snapchat in their visual marketing strategy? Check out this presentation to learn more.
Also, you can go on my personal blog www.robertkatai.com to read my thoughts about Snapchat!
You know that word-of-mouth marketing is effective, but how do you do it well? We've distilled really good tips from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build your Word of Mouth" and illustrated them with case studies and statistics. Enjoy!
Does your company sound corporate and boring? If you want to truly connect with people, you want your company to sound like human, not a robot. Here are 10 tips based on a great article by @jaysondemers in Entrepreneur Magazine.
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
Brand identity e Brand reputation, post instagram; Scrivere newsletter; Socia...Melania Vasta
L’esercitazione è stata svolta, ai fini dell’applicazione tecnico-pratica dei concetti appresi durante l’attività formativa del corso del digital marketing promosso da Formatemp, Manpower Formazione e Tree srl.
Attività:
- brand identity e brands reputation;
- Crea post instagram con linguaggio persuasivo;
- Scrivere newsletter;
- Creare il social media plan;
- Utilizzo tools Growth hacking per sviluppare una startup (Lean Canvas e Value proposition canvas);
[IT] CMS Proprietari creati da teaminterni: le best practices da seguire!Federico Sasso
"Non reinventare la ruota", ti dicono. Eppure a volte con i CMS è proprio quello che capita.
Guida alla sopravvivenza per il professionista SEO.
Web Marketing Festival 2015, Rimini 19-20 Giugno 2015
Free digital marketing plan template - PreviewMatteo Sorba
Il template gratuito per impostare il piano di marketing digitale e pianificare le azioni della tua comunicazione.
Scarica la versione completa qui: https://calibra.co/free-digital-marketing-plan-template/
Questo percorso nasce da un’idea semplice: prima c’è il problema e poi la sua soluzione. Il risultato è straordinario, perché in meno tempo sarai più motivato e con le idee più chiare.
Abbiamo selezionato il 20% degli strumenti e delle best-practices che permettono di raggiungere l’80% del risultato e, grazie ai consigli strategici, raggiungerai il 100% con le tue personalizzazioni.
Abbiamo pensato ai precisi, ai distratti e a quelli che vengono sempre interrotti. Crediamo che collaborando insieme su G-Suite, con indicazioni chiare e una visione unica, per il tuo team sarà più facile arrivare al risultato.
In occasione dell’uscita del mio libro Social Media Journalism. Strategie e strumenti per creatori di contenuti e news (Apogeo) che raccoglie dieci anni di esperienza nella formazione digitale e social, le dieci cose (pratiche) da sapere, ricordare, fare per utilizzare le piattaforme social nel modo migliore; per informarsi e informare.
Presentazione svolta a #Glocal16, Varese
Corso di Social Media Marketing (Facebook, Linkedin, Twitter, Google Plus)Associazione iFormazione
Sempre più spesso si parla di Social Network ma ancora la stragrande maggioranza delle persone li utilizzano superficialmente, come puro passatempo, non conoscendone le enormi potenzialità.
L’obiettivo del Corso di Social Media Marketing è quello di condividere le più innovative strategie di marketing e di comunicazione aziendale, attraverso l’uso dei Social Media.
Conoscerai i principali social network e approfondirai le tue conoscenze integrandole a nuove tecniche e strategie di enormi potenzialità. Conoscerai i social più importanti che ti consentiranno di generare enormi benefici all’azienda, per trarre un vantaggio competitivo attraverso la promozione del brand, dei prodotti ed eventi collegati alle attività svolte dalla tua azienda.
Contenuti e Programma
- Come promuoversi su Internet
- Differenza tra Marketing e Web Marketing
- Cosa sono i social Media
- Come scrivere nei social per attrarre clienti
- Fare Business con i social
- Il tuo curriculum vitae sui Social: come sfruttarlo a tuo vantaggio.
- La potenza del Web: benefici e rischi legati alla propria Reputazione Online.
- Il Personal Brand.
- Brand e Social Network.
- Come sfruttare le enormi potenzialità dei social
- Condividere, consigliare, mi piace
- Consigli su quali social Network iscriversi
- Consigli e Strategie per Facebook, LinkedIn, Twitter e Google Plus
CMS in ottica SEO per i contenuti - SEMrush WebStudy Marathon - SEO Tecnico -...Andrea Cardinali
Link alla registrazione del webinar: http://bit.ly/AndreaCardinaliWebinarSEOcmsSEMRush
Se è vero che “content is the king” è altrettanto vero che anche il contenuto migliore del mondo, se non correttamente analizzato e indicizzato dagli spider dei motori di ricerca, non si posizionerà mai.
In questo speech parlo delle caratteristiche che un buon Cms deve avere per garantire una corretta indicizzazione e di come organizzare i contenuti per ottenere un’indicizzazione ottimale.
Nel dettaglio parlerò di indicizzazione, crawl budget, crawl rate, linking interno architettura informativa, google hummingbird e rank brain.
Slide della presentazione per la SEMrush WebStudy Marathon sul SEO Tecnico di Giovedì 15 Settembre 2016.
Questa presentazione è stata caricata la prima volta qui: http://www.slideshare.net/semrush_webinars/semrush-webstudy-marathon-seo-tecnico-cms-in-ottica-seo-per-i-contenuti
Comunica al meglio te stesso e il tuo business sul web.
Panoramica sulle dinamiche del web: come si comportano gli esseri umani con un mouse in mano. Dati e abitudini nel mondo e in Italia.
I temutissimi social network: se li conosci non fanno paura, anzi sono utilissimi, per te e per il tuo business.
Quali sono i migliori social per le aziende?Alice Benini
Vediamo insieme in questa infografica quali sono i migliori social per le aziende: Facebook, Twitter, Instagram, LinkedIn e Youtube sono molto diversi tra loro. Bisogna sfruttare le loro caratteristiche come punti di forza per far crescere l'azienda, facendo social media marketing e comunicando con gli utenti.
E voi, quali social preferite?
Content Marketing - alla conquista dei pubblici della Digital Age LUZ
Background, i principali trend e gli attori della Digital Age
Social Media Revolution, capire i linguaggi, oltre la tecnologia
Content Marketing performance, fedeltà a patto di credibilità: il caso Samsung Instagram storytelling by LUZ
Le metriche del web - Come misurare le performance di un evento sportivoMonia Taglienti
Le metriche del web - Come misurare le performance di un evento sportivo
1) #SocialChampions: la top ten delle squadre di calcio che si muovono meglio sui social di Tok.tv e Talkwalker
2) Analisi mia sul rientro di Valentino Rossi al MotoGP di Aragon dopo infortunio in collaborazione con Talkwalker
3) Audience Insights e Insights Facebook
Facebook engagement rate +900%: il caso Fabbri 1905 - Web Marketing Festival ...Enrico Gualandi
Come incrementare il coinvolgimento di una community su Facebook? Quali metriche osservare, misurare e sfruttare a tuo vantaggio? Ma soprattutto: come arrivare a un tasso di engagement rate del +900% in meno di 6 mesi? Questo e altro nella strategia che Social Factor ha studiato per Fabbri 1905.
WordPress, migrazioni e re-branding: don't try this at home. #wmf15Andrea Cardinali
Talk tenuto al Web Marketing Festival 2015 a Rimini (#wmf15) nel quale ho presentato un case study sull'unione di 4 portali turistici realizzati con WordPress e 4 lingue su un un unico dominio e un'unica installazione di WordPress Multi Utente (Wordpress MU) Nello speech verranno mostrate le soluzioni tecniche e le best practices SEO utilizzate per portare a termine correttamente le migrazioni senza perdere traffico.
Marketing Automation: la piattaforma SALESmanago e il servizio di affiancamen...39Marketing
A cosa serve la marketing automation?
Può essere utile sia alle aziende business to business che a quelle business to consumer?
Perchè è molto più potente dell'e-mail marketing?
Quanto migliora la conversione dei visitatori di un sito in potenziali clienti (lead)?
In queste slide scoprirete tutto questo e potrete poi visitare il sto web https://marketing-automation-service.it/
5 Errori Seo Da Non Commettere Sul Tuo E-CommerceAndrea Cardinali
VIDEO: http://wordpress.tv/2016/12/08/andrea-cardinali-5-errori-seo-da-non-commettere-nel-tuo-e-commerce/
In questo speech parlo dei 5 errori seo commessi negli e-commerce e di come risolverli. Parlo di schede prodotto, schema.org, linking interno, gestione dei prodotti esauriti, redirect e https
Speech tenuto durante il Romagna WordPress Meetup il 1° Dicembre 2016
Adam Brown, Head of Interactive Marketing, Dell at Social Media InfluenceSustainly
Adam Brown's presentation to the Social Media Influence conference on the importance of integrating social media within an organisation and of getting executive level buy-in for social media strategy. Adam drew on his experience at Coke and Dell in sharing his thoughts on "Winning in the Social Media Space"
View video of Adam's presentation on the video page of www.socialmediainfluence.com
Follow us on Twitter @socialinfluence
Principal & Owner, Kim Sherman, and social media director, Rebecca Markarian, present how to put the PUBLIC back in public relations and what the introduction of social media to communications means to creating effective campaigns that deliver results.
Portfolio for strategy director Ged Carroll. I am an accomplished strategy director with a history of driving brand growth and brand success, My approach is: logical, insight-led & pragmatic. My strategy journey and expertise has been across sectors, countries and disciplines. This included successful global product launches, brand strategy, comms planning, omnichannel and digital transformation all of which leaves with a ‘T-shaped’ skillset. I’m driven to do work that has intrinsic quality; that has accomplished something despite the challenge. Whether its consumer marketing, retailing, a public service announcement campaign, B2B or marketing in a regulated sector like health – cracking the business and creative challenge at the centre and the team around me that drives me.
https://bit.ly/gedstrategy
This webinar gives a 30,000 foot view of the social media space as it relates to the telecom industry. Given by Dave Gilbert, CEO of SimpleSignal, a hosted PBX service provider and integrator of next-gen voice apps, together with Paul McQuade of Fireworx Digital, a web 2.0 marketing agency located in San Diego and Orange County, CA
Heartbeats and Remarkables for NetSquared VictoriaDarren Barefoot
We are http://www.capulet.com.
The talk that Julie and I gave at NetSquared Victoria. Here's the description:
If you only engage in ordinary outreach activities – petition asks,
email marketing and Google AdWord buys – you won't get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.
Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn't just about one-off gimmicks or "viral" campaigns. It's an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.
In this session, we'll discuss how nonprofits and charities are
creating remarkable online campaigns based on the theory and
philosophy of movement marketing. You'll learn from experienced
practitioners how to augment limited budgets with creativity and
technology that will help your nonprofit get talked about.
Social media strategies explained; listen, talk, support, energize & embrace. A hype free approach to building a company wide social media program.
http://joakimnilsson.com
Chris Knoch, VP, Client Services, Kenshoo Social
Reid Spice, Director of Product Development, Kenshoo Social lead Session : Facebook 101 at ad:tech San Francisco, April 2012.
They demonstrated how to create simple, effective Facebook ad campaigns from first click to last..
The session included tips on interest-based targeting, budget optimization and understanding campaign performance reports, along with examples of well-performing campaigns from a variety of brands.
What's Not to Like About Missouri: a Facebook case studyStephanie Lynch
On the launch of the Missouri Division of Tourism's new Facebook page--VisitMO--a campaign was born: "What's Not to Like About Missouri". Find out how the VisitMO Facebook campaign increased fans by 1024% and provided an ROI of $69 for each $1 invested.
Similar to How to Utilize Facebook Ads for Fan Acquisition & Awareness (20)
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
Now that social media channels are a part of the fabric of how we communicate, nonprofits are looking beyond shiny social tools to understand the value of community. Learn strategies from Megan Keane for setting up organizational processes to create a culture of engagement at your organization and find quantifiable ways community can contribute to your mission and impact.
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
Explore the generational, cultural, and technological revolution that's changing our world and learn tactical skills that will increase the effectiveness and sustainability of your fundraising strategies. Roderick Campbell, one of Silicon Valley's brightest social-impact entrepreneurs, will be your unpredictable and amusing guide.
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
Did you know that 8 out of 10 donors say that online reviews influence their giving decision? If you are a great nonprofit waiting to be discovered, build social proof around it by putting it in front of the right early supporters and create marketing campaigns designed to be shareable. Use it to find new supporters and remind existing supporters why they made a smart choice. In the age of the social web, social proof is the new marketing.
Sending a text message is the easiest way for new supporters to connect with your cause. Nick Allen talked about how to maximize mobile donations and how mobile activist networks run by organizations like the Humane Society and No Kid Hungry are recruiting new supporters. Nick also shared the first US test of a mobile strategy that’s recruited thousands of new monthly donors in the UK by inviting people to send a text message for info, triggering a phone call from the nonprofit.
We’ve all felt the emotional pull of a great video. Videos can convey messages, emotions and impact in seconds. Now, with social media platforms seamlessly integrating video, it’s more important than ever for nonprofits to understand how to leverage this powerful tool. In this very tactical session, Michael Hoffman of See3 Communications shared the best practices for incorporating video into your communications strategy and across social media platforms, with a focus on how it can be used to help make an impact on your year-end fundraising.
Watch the recording on our site: http://socialmedia4nonprofits.org/webinars/use-video-to-drive-donations
Cultivating community is a key way to keep a group in engaged around an idea or cause. In this session Regina Walton talked about building and growing community in a group that meets in person around a central idea: technology for social good. You'll learn about SFTech4Good, the largest of the many worldwide Netsquared groups and NTEN 501 Tech Clubs, and how they keep their member count growing, keep events fresh, and the tools they use to effectively communicate with their large and growing group.
You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before. This presentation from John Haydon will show you innovative ways to get more engagement on Facebook, from high-quality fans.
140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. Stephanie St Martin showed #SM4NP Boston how to use tools like Twitter lists, find influencers, and find potential volunteers from those tweeting.
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session at #SM4NP Boston, Debra Askanase profiled successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
Crowd-funding for #GivingTuesday, the global day of giving back to launch the holiday season, has fast become a cornerstone of fundraising. These slides from a #SM4NP webinar with Leo Buc and Bre DiGiammarino will give you practical and tactical resources for making it a success.
The data doesn’t lie, the mobile era is upon us. But how do you go beyond the data to make mobile work for your nonprofit? Learn from Ethan Kearns of the Nature Conservancy about many of the real life examples of mobile adoption and understand specific ways to go beyond the surface level statistics to fully grasp the mobile potential.
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media?
In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. Dorothy Ponton gave this presentation at #SM4NP Silicon Valley.
Do you ever feel like messaging decisions are made in a vacuum at your organization? Some simple testing can make the difference in connecting with your target audience. Learn from Marcia Silva how the Second Harvest Food Bank leveraged a small budget on Facebook Ads to test branding elements, as well as how the data helped them tighten their 2015 childhood hunger messages and improve campaign results.
You’ve heard it over and over again: storytelling gets you more donations. It’s actually easier than you think to create a compelling story. Fairy tales, fireside stories, and your favorite Hollywood movies all follow the tried and true storylines every popular story follows. In this session, Rob Wu, CEO of CauseVox, walked through three storylines that you can use for nonprofit fundraising, and to help you understand how to repurpose storylines for your nonprofit at #SM4NP Silicon Valley.
While content creation is a top priority for most nonprofits, a huge challenge is distribution. When thinking about how to get your amazing content beyond your existing network, consider this: the top 5% of supporters in your CRM, on average, have a reach 200 times greater than your entire email file. These social media influencers not only help extend the reach of your amazing content, but expose more people to your good work. Cheryl Contee, CEO of Fission and Co-Founder of Attentive.ly, explored how to identify your influencers, the best sharable content and how to get them talking about your campaigns at #SM4NP Silicon Valley.
7. Who Did We Target
Key areas of user interest were: soccer fans, music lovers, 35 & under
crowd, & those in countries where Shakira & Gerard are most popular.
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9. As a result of $298.31 spent…
• 22,000,000 Million Impressions (users that saw the ad)
• 263,563 Clicks on the Ad
• 1,391,999 Actions Taken
• 1.194 % Click Through Rate
• Cost Per Thousand for User Views, $0.01 Cents
• Cost Per Click: Less than $0.01 Cents
• 25,000 New Fans Brought In
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10. What We Could Have Done Better
• Create Spanish Ad & Promote to Right Countries
• More direct ask in copy to „like this photo‟ or „like our
page‟
• Incorporate a call to action “Help us reach 100,000
likes to show your support for the child,” for example.
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16. Who We Targeted
Focused on women Focused on precise
& highlighted interests based on the
interests they might regions where the
relate the photo to. camps were. 16
17. What We Could Have Done Better
• Promote the ads in countries bordering Syria
• Had a stronger call to action within the visible text
related to why we created the ad (to raise awareness)
• Testing out different age groups
• Choosing a different post for Syria
• Creating a specific ad exclusively for that purpose
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18. And then FB CANCELED Our Ad…
And then FB CANCELED Our Ad…
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23. Facebook – Advertising Campaign
No. of campaigns = 5
Total money spent = 258 USD
Fans = 25,108
Extraordinarily high return
on investment, i.e. 1 cent per
like (or follower) acquired
Ads = girls‟ rights, polio
education and 2012 floods
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24. UNICEF Pakistan’s Advice for Ads
• Write clear, targeted ads that speak directly to audience
• Evenings from 3 to 5pm & 7pm to 11pm worked best
• Manually control ads for monitoring purposes
• Create ads for emergencies, special UNICEF related days
or impactful events to your desired audience
• Focus on issues your target wants to know more on
• Incorporate musicians, athletes & celebrities when
applicable
• CPC worked best
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26. Processes & Incorporation of Ads Into
Overall Strategy
• Set up goals to achieve
• Create insights based off success
& failures
• Benchmark successes
• Scale positive results & share
internally with others
• Keep ads in mind when discussing
editorial decisions
• Share efforts with senior
management, especially when
hoping to grow amounts invested
• Always take opportunities to utilize
content your fans want to share
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First it’s important to realize before beginning any campaign, that you’ve got to understand what strong Click Through Rates should look like. You need to take into account: who you’re trying to reach specifically (do you want to locally target a particular audience, or are you reaching more globally- if you’re reaching global, you better be sure that what you’re sharing translates well enough that your viewers will want to share it with their friends, what is the particular age group that will find this ad the most appealing (if it’s music or sports related, might be better to skew lower), are you trying to tap into male or female sentiment (and furthermore, what does your overall FB insights tell you about your fan bases’ gender) what are the currently most talked about news stories or events happening around the world and does this ad insert itself into this conversation, & finally does the targeted group of users interest match the particular ad?
Here’s the scenario.Shakira was pregnant and instead of receiving any praise or gifts from fans, wanted to donate these well wishes and potential funds to UNICEF. Lucky for us, as well, she also decided to take beautiful photos of herself pregnant. Instantly we realized the potential these photos would have on FB.
We knew that this ad would generate huge amounts of traffic through news feeds via our fans liking, commenting, & sharing. Why not spread out the conversation further? The core of our fan base is 18 to 34 years old and their favorite things to discuss online are sports and music, this for the most part, remains true to the general Facebook audience as a whole. How do we know this? Ascertaining as much insights as possible from different sorts of social measurement tools via open APIs (like Twitter). We also do extensive research into reports published that focus in on which types of content are shared the most widely and what sorts of photos do the best. In this post, we realized the photo shared was: of a celebrity Good Will Ambassador, something our audience had previously not seen and might consider sharable to their other friends who enjoyed Shakira, & generally had two excited parents posing for a beautiful portrait that captured a moment in time which the world was already talking about.
So for $300.00, what did this ad achieve for our FB Page: 22,000,000 users seeing our post and perhaps for a split moment thinking about UNICEF, 267,000 users clicking on the photo, 1,400,000 actions, a CTR ten times a good industry standard, & 25,000 new Facebook fans. All at the cost of less than $300.00 throughout the last two weeks of January.
With this post, we noticed a quick pick up related to the shares it was getting, which obviously would increase reach dramatically. The photo was part of a larger story, which discussed how UNICEF colleagues within Chad supported nutrition centers that got children like Adoun back on track to lead healthy lives. The photo was inspiring and resonated easily with anyone who possibly knows the fear of your child getting sick. Plus, when dug in a little deeper, any viewer would understand just how Zenaba’s child became healthy again.
Logically, we decided that the person who this ad would resonate with most was not only our most active demographic, which was 18 to 34 year old females. Another approach to this ad could have been, focusing on specific interests within this core demographic, which is something we did NOT do this time with this ad, but have done with other ads in the past.
And the ad continues its social reach via a keyed in audience engaging with it and sharing, thus creating new UNICEF advocates and achieving additional likes for our page.
Quite recently, the situation for children in & around Syria has been declared a Level 3 emergency. Essentially, this means that the situation becomes a global emergency that everyone in the organization needs to consider allocating time and resources towards supporting. That being said, the entire Division of Communication decided to jointly create as much awareness as we could on the dire situation children are facing in the refugee camps. FB ads, I thought, would be a good way to propel our message.
Although fairly recently created, it’s already exciting to see that this particular ad is almost at the .6 % CTR range (again, roughly 4 times higher than the general industry standard) especially when considering we’re promoting this ad to a global audience that generally might not be interested or in the know about this emergency situation that is pushing UNICEF to make an impact. This ad is only a few days old, but already you see that it’s now reached (or been seen) by 17,000 individuals who previously might not have known there was any emergency affecting a million children inside and outside of the country. Also, it’s important to remember that in this ad, our main focus is raising awareness that there is currently an emergency going on related to the Syria crisis, that was DOC’s mission, not necessarily to acquire new fans to the page. When devising ads, it’s of course important to ask yourselves, what do you hope this ad will achieve and what numbers are most important to those who will view the reports. Within ads that might not have huge numbers but good engagement, it’s also sometimes a smart move to look through some of the engagement the ad has received and extract qualitative sentiment others have shared.
Gleaning information from our own Facebook insights page, we’ve realized that the majority of our social media community on FB is female. So, when hoping to raise further awareness on the Syria crisis, we did a few things here: highlighted women specifically in the ad with precise interest keywords that also might correlate to issues they care about- mother, girl, infant, daughter, toddler, etc. We then also added in keywords related to the area itself where the children were facing the emergency- Syria, Turkey, Lebabanon, etc. Lastly, we focused on an audience that was similar to our core demographic, but also added a few additional years based on the fact that international affairs audience might skew a tad bit older.
FB, since apparently December, now decrees that any ad you create cannot have more than 20 % of the photo incorporating text. This is important to note when devising which posts can and cannot work for ads.
It’s important to also always stay up on what rules FB has for the ads you want to create. A new one that I wasn’t familiar with, which I think came out in December, states that any ad you create, cannot be comprised of more than 20 % text. This is important when liaising with your designer to craft ads that you wish to have a certain directional focus. Also important to read through all of the rules before commencing ad placement in the first place.
Here you can see the UNICEF Pakistan FB page growth rates from the period of time between December 1, 2010 to December 10, 2012. But why the dramatic jump in fan growth over this period of time?
Facebook ad campaigns help spur extremely high growth rates, doubling the size of the community with the time frame of roughly a year.
Significant portion of fans are 18 to 24 with roughly 90 % being 13 to 24. What’s more, a massive part of the community comes from Karachi, but more than half are joining from outside the major cities within the country. Approximately 90 % of the community is also from Pakistan. So, when devising ad campaigns, what should all of this information tell you. You want to create content that the 13 to 24 audience will be interested in engaging with. The photo and the copy of the ad should resonate with those who can easily associate the information with their own day to day lives and even give a prompt of what they can do once they click the ad.
1- On average CTR was 0.343 % 2- Ads were of these themes and targeting Pakistani people only.- Polio Free Pakistan- Education campaign “Every Child in School” - ShahidAfridi;s (cricket star) polio campaign- World Water Day and International Women’s Day- Monsoon floods and emergency response3 -Specific groups of Celebrities were targeted; Example Atif Aslam and Ali Zafar (Popular singers) 4- Some suggestions, tips or tricks:- Write clear, targeted ads with concise text that speaks directly to the audience you want to reach.- Test performance at different times- Manually turn your ads off and on the campaign, to see which time performs best- Preferred timings- Evening 3:00 to 5:00 pm- Night 7:00 pm to 11:00 pm- Keep monitoring5- These ads were created during an emergency or a special day related to UNICEF.6- Model chosen for all ads was CPC and response was amazing. 7- Paid through my personal credit card and I will get the reimbursement after showing the details of the campaign and transactions of my credit card.
Also important to note that after successes in offices are created, we try and scale efforts to the best of our abilities. This could be done through: emails, internal webinars, phone calls, blog postings, discussion threads, trainings, etc.
And with continued worldwide growth for social networks over the next few years, more and more organizations are investing now in their social media communities, particularly from a marketing and advertising standpoint. Because as we’ve seen, the more fans within your communities, the more potential advocates you can count on to continue sharing your message.