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Uploaded byDarren Barefoot
Heartbeats and Remarkables for NetSquared Victoria
The document discusses how to create "Remarkables", which are word-of-mouth marketing campaigns that cut through online noise by being emotionally engaging, sharing surprising information, and inspiring others. It provides examples of successful Remarkables campaigns and tips for making campaigns remarkable, such as changing the medium of the message, riffing on what the web loves, enabling user contributions, and building something useful. Metrics for measuring the success of Remarkables like website traffic, social media uptake, and achieving campaign objectives are also outlined.
