This document contains a marketing proposal for Fiverr to target social media influencers. It includes an executive summary, background on Fiverr, a SWOT analysis, target market analysis focusing on influencers, customer profiles of influencers, marketing goals and strategies, a proposed promotional mix including email, Instagram and Facebook ads, creative executions for the ads, and references. The overall goal is to attract more influencers to the Fiverr platform and inspire business owners to employ freelancers by showing influencers can monetize their work through Fiverr.
Diana Mae K.(formerly, Diana Mae Fernandez) has worked with thousands of start-ups over the last 14 years. Through her entire career, her main focus has always been a company's bottomline.
Whether that bottomline is increasing profitability, expanding into larger markets, or raising capital. We believe that in order for a company to qualify for investor funding, they have to be presented in the best light.
Partnering with Diana Mae K., and her incubator, Catapult Capital will give you direct access on how to properly launch your start-up to become funding attractive.
Please email all inquiries directly at: diana@dianamaek.com.
+ instagram: @dianamaek
+ facebook: /dianamaek
+ twitter: @dianamaek_
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Social Media Post Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Post Management Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3fAO1nn
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ‘now’.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
Diana Mae K.(formerly, Diana Mae Fernandez) has worked with thousands of start-ups over the last 14 years. Through her entire career, her main focus has always been a company's bottomline.
Whether that bottomline is increasing profitability, expanding into larger markets, or raising capital. We believe that in order for a company to qualify for investor funding, they have to be presented in the best light.
Partnering with Diana Mae K., and her incubator, Catapult Capital will give you direct access on how to properly launch your start-up to become funding attractive.
Please email all inquiries directly at: diana@dianamaek.com.
+ instagram: @dianamaek
+ facebook: /dianamaek
+ twitter: @dianamaek_
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Social Media Post Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Post Management Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3fAO1nn
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ‘now’.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
Making It Stick - UHU Marketing Presentation by @itseugenecEugene Cheng
A case study marketing proposal done for UHU's product - The UHU Ultra Montage. Presentation Includes visual mockups and campaign timeline. ( Download Now Available! )
Want something like this done for your next pitch? Contact me at my site : http://itseugene.me/contact
Instagram Marketing Strategies for Small BusinessesmKonnekt
Instagram marketing, if done well, can build your brand, generate new leads and boost revenue at little or no cost to your small business. Learn all about Instagram Marketing strategies for small businesses.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
to be more clear on using influencer on Thailand Market. How select the right influencer for your brand. Influencer type, influencer structure, and how to measurement.
Online Branding and Marketing Strategies for Your Restaurant BusinessDevashish Biswas
Do you want more build your restaurant business as Brand which will drive more sales for Your Restaurant Business. Checkout Our Marketing Ideas and Strategies for restaurant businesses.
Include these essential digital restaurant marketing strategies in your restaurant marketing plan and watch your customer base grow!
We Can Take Care of Your Restaurant Business Website. Our services include Search Engine Optimization, Local SEO, Review posting, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, Email Marketing & Reputation Building & Management.
Restaurant Marketing Ideas, Restaurant Marketing Ideas 2018, Restaurant business sales, Restaurant business marketing, Restaurant marketing, Restaurant marketing plan, Restaurant, Restaurant marketing 2018, Restaurant marketing plan, Restaurant and food, Restaurant business marketing 2018, Restaurant business marketing agency, Restaurant business marketing plan, Restaurant marketing agency, Restaurant marketing company, Restaurant start up, Restaurant startup marketing, Restaurant startup marketing plan, Restaurant tour agency marketing plan, Restaurant tour marketing, Restaurant tour marketing plan, Restaurant 2018
Effective B2B And B2B Marketing Strategy For Organization Set 1 Strategy CdSlideTeam
You can download this product from -
https://www.slideteam.net/effective-b2b-and-b2c-marketing-strategy-for-organization-set-1-strategy-cd.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
B2B and B2C marketing involves promoting the products and services of the organization through specialized tools and channels, which would, in turn, increase their sales. The following deck Effective B2B and B2C Marketing Strategy for Organization Set covers such strategies that would help the business in marketing its services to target customers. This presentation is helpful for marketing managers intending to identify the process of developing such marketing strategies and use multiple KPIs to measure their impact. The following presentation initially provides an overview of b2b marketing as a strategy to promote organization products and services to the target audience. A detailed process for developing such a strategy has also been highlighted in the presentation. Essential steps of the process are identifying the organization vision, defining an ideal buyers persona, identifying channels for b2b and b2c marketing, and running marketing campaigns and advertisements. The following complete deck also displays such strategies; these are content marketing, inbound marketing, social media marketing, search engine optimization, and referral marketing. In the end, multiple KPIs, metrics, and dashboards are utilized to measure the performance of these strategies. Download it now.
Domino's Pizza India Digital Marketing Campaign Idea 2019 presentationAnil Poonia
This PPT includes the Digital marketing Campaign Idea for Domino's Pizza Brand, It covers
1.Introduction to the Brand
2.360° Marketing
3.Mood Board
4.Competitors Analysis
5. In-depth Survey
6.Target Audience and Buyer Persona
7.Customer Journey(For a New and Existing Customer)
8.Campaign Ideas (On Facebook and Instagram, Google Platforms, TikTok, Traditional Idea for increasing app downloads)
9.Email Marketing for the Campaign
10.Media Plan
11. Remarketing
12.Blog Ideas
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
DIGIGO was established to solve problems which small and medium-sized businesses are facing such as the limitations of Human Resources and Marketing Budgets.
DIGIGO provides advertising solutions based on Digital field with Growth Hacking solution to help SMEs in optimizing marketing budget and achieve the best performance in business.
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
5 Steps to Develop an Effective Influencer Marketing Strategy.pdfDigikore Digital
Social media platforms are incomplete without an influencer promoting any product. Influencer marketing has become one of the most successful digital marketing strategies to promote your business.
5 Steps to Develop an Effective Influencer Marketing Strategy.pdfDigikore Digital
Digital marketing experts believe that today social media is not only to socialise but is a source of keeping an insight into your favourite influencers' life.
Making It Stick - UHU Marketing Presentation by @itseugenecEugene Cheng
A case study marketing proposal done for UHU's product - The UHU Ultra Montage. Presentation Includes visual mockups and campaign timeline. ( Download Now Available! )
Want something like this done for your next pitch? Contact me at my site : http://itseugene.me/contact
Instagram Marketing Strategies for Small BusinessesmKonnekt
Instagram marketing, if done well, can build your brand, generate new leads and boost revenue at little or no cost to your small business. Learn all about Instagram Marketing strategies for small businesses.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
to be more clear on using influencer on Thailand Market. How select the right influencer for your brand. Influencer type, influencer structure, and how to measurement.
Online Branding and Marketing Strategies for Your Restaurant BusinessDevashish Biswas
Do you want more build your restaurant business as Brand which will drive more sales for Your Restaurant Business. Checkout Our Marketing Ideas and Strategies for restaurant businesses.
Include these essential digital restaurant marketing strategies in your restaurant marketing plan and watch your customer base grow!
We Can Take Care of Your Restaurant Business Website. Our services include Search Engine Optimization, Local SEO, Review posting, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, Email Marketing & Reputation Building & Management.
Restaurant Marketing Ideas, Restaurant Marketing Ideas 2018, Restaurant business sales, Restaurant business marketing, Restaurant marketing, Restaurant marketing plan, Restaurant, Restaurant marketing 2018, Restaurant marketing plan, Restaurant and food, Restaurant business marketing 2018, Restaurant business marketing agency, Restaurant business marketing plan, Restaurant marketing agency, Restaurant marketing company, Restaurant start up, Restaurant startup marketing, Restaurant startup marketing plan, Restaurant tour agency marketing plan, Restaurant tour marketing, Restaurant tour marketing plan, Restaurant 2018
Effective B2B And B2B Marketing Strategy For Organization Set 1 Strategy CdSlideTeam
You can download this product from -
https://www.slideteam.net/effective-b2b-and-b2c-marketing-strategy-for-organization-set-1-strategy-cd.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
B2B and B2C marketing involves promoting the products and services of the organization through specialized tools and channels, which would, in turn, increase their sales. The following deck Effective B2B and B2C Marketing Strategy for Organization Set covers such strategies that would help the business in marketing its services to target customers. This presentation is helpful for marketing managers intending to identify the process of developing such marketing strategies and use multiple KPIs to measure their impact. The following presentation initially provides an overview of b2b marketing as a strategy to promote organization products and services to the target audience. A detailed process for developing such a strategy has also been highlighted in the presentation. Essential steps of the process are identifying the organization vision, defining an ideal buyers persona, identifying channels for b2b and b2c marketing, and running marketing campaigns and advertisements. The following complete deck also displays such strategies; these are content marketing, inbound marketing, social media marketing, search engine optimization, and referral marketing. In the end, multiple KPIs, metrics, and dashboards are utilized to measure the performance of these strategies. Download it now.
Domino's Pizza India Digital Marketing Campaign Idea 2019 presentationAnil Poonia
This PPT includes the Digital marketing Campaign Idea for Domino's Pizza Brand, It covers
1.Introduction to the Brand
2.360° Marketing
3.Mood Board
4.Competitors Analysis
5. In-depth Survey
6.Target Audience and Buyer Persona
7.Customer Journey(For a New and Existing Customer)
8.Campaign Ideas (On Facebook and Instagram, Google Platforms, TikTok, Traditional Idea for increasing app downloads)
9.Email Marketing for the Campaign
10.Media Plan
11. Remarketing
12.Blog Ideas
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
DIGIGO was established to solve problems which small and medium-sized businesses are facing such as the limitations of Human Resources and Marketing Budgets.
DIGIGO provides advertising solutions based on Digital field with Growth Hacking solution to help SMEs in optimizing marketing budget and achieve the best performance in business.
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
5 Steps to Develop an Effective Influencer Marketing Strategy.pdfDigikore Digital
Social media platforms are incomplete without an influencer promoting any product. Influencer marketing has become one of the most successful digital marketing strategies to promote your business.
5 Steps to Develop an Effective Influencer Marketing Strategy.pdfDigikore Digital
Digital marketing experts believe that today social media is not only to socialise but is a source of keeping an insight into your favourite influencers' life.
Case View with Prince Khanna - Social Media Influencer MarketingET Cases
Prince is the Founder & CEO of Eleve Media – India’s top-most Influencer Marketing platform, enabling marketers to co-create content with online Influencers, Celebrities & Bloggers.
With over 8 years of experience in the Digital Media and Marketing space, Prince has previously spearheaded MensXP.com the business unit of Xpert Media Technology and India’s fastest growing E-mag in the Men Lifestyle domain, for Sales and Management of Digital Advertising in the Indian & International markets.
Prince started his career in the Digital Media space with Quasar Media and later drove Media Sales effort for Web18’s flagship product Money Control.
21 reasons you should use influencer marketing Naci Yilmaz
Influencer marketing is a topic that has become more popular in recent years. There has been a 465% increase in searches for the phrase
“influencer marketing” on Google alone since 2016.
In this presentation you will read 21 reasons why you as a marketer should start with influencer
marketing
Influencer marketing is a strategy used by brand to promote one of its goods or services online. Some influencer marketing alliances between brands and influencers are less formal then that; they only seek to increase brand recognition.
What industries does Influencer Marketing work best for?Partnercademy
Trying to understand what industries Influencer Marketing works best in? This guide covers it all.
To become a Partnerships certified expert, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-influencer-marketing-course-for-marketing-managers/?referralCode=19FC1D4798718EF94F55
Or sign up for our highly acclaimed Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
Start with your email: http://eepurl.com/gNoJBL
Benefits; Reasons why Brands Need IM; How to Build a Strategy; How Many Influencers You Need; How to Find Relevant Influencers; How to Build Relationships; Which Social Networks Work Best; How to Measure Success & ROI.
This article was originally published on https://www.ergoseo.com/influencer-marketing.html
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
Social Media PR Tips From A Social Media Marketing Company In UKNHANCE Digital
At NHANCE Digital, we do everything for you by employing the best strategies and practices. Looking for something more, like comprehensive SEO services? Contact the best SEO Agency in Leeds, and be prepared to rank high on SERPs.
In conclusion, influencer marketing has emerged as a significant part of marketing strategies, and its influence is only expected to rise in the years to come. As more companies understand the value of influencer collaborations, it will be increasingly important to stay updated with industry developments in this field.
Discover the latest influencer marketing trends to watch out for in 2023. From micro-influencers to authenticity, learn how to stay ahead in this evolving industry.
Influence marketing is a type of social media marketing that leverages the power of influencer personalities to drive brand awareness, engagement, and sales. It involves partnering with influential individuals or organizations to promote a product or service to their followers. The influencer acts as a third-party endorsement and provides credibility to the brand.
Influence marketing has become popular in recent years due to the rise of social media platforms, where influencer personalities have built large followings. Brands can target specific demographics and reach audiences that may be difficult to reach through traditional advertising methods.
The impact of influence marketing can be measured through metrics such as reach, engagement, and conversions. Brands can also track the ROI of their influence marketing campaigns to determine the effectiveness and adjust as needed.
Influence marketing can be a cost-effective alternative to traditional advertising, but choosing the right influencer for your brand is important. The influencer should have a genuine connection with your target audience and align with your brand values.
In this presentation, you will learn about Influencer Marketing and the use of influencer marketing, and how to find the right influencers for your brand.
For more information visit our website: https://www.collegewebbuilders.in/social-media-optimization-services
Meltwater curates a report - The Social Media ROI Playbook: Driving Growth with Social which enables brands and agencies to make sense of the data accessible through the internet
The Role of Social Media Influencers in Modern Digital MarketingKVCH
Explore the pivotal role of social media influencers in digital marketing. Learn why training from the Best Digital Marketing Institute in Delhi or Noida is essential for success in this dynamic field
How to Audit Your Influencer Marketing AgencyThe Shelf
In this guide, we take you through 14 of the most common problems marketing teams face with launching and running effective influencer campaigns, tell you the 4 mistakes that are causing the problems, and show you how to fix them. Get the guide now.
Working with influencers: what can charities learn from the corporate sector?CharityComms
Tom Peters, head of talent, Social Chain
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. Creative Strategy
Venn Diagram
Creative Statement
Rejected Statements
Tagline
Creative Brief
1.......... Executive Summary
2.......... Campaign Background
3.......... SWOT Analysis
4.......... Target Audience/Potential Market
5 - 6.... Customer Profile
7 - 8.... Marketing Goals, Strategies & Objectives
9.......... Promotional Mix/Communications Channel
10-12.. Creative Execution
13........ Conclusion
14-15.. References
T A B L E O F C O N T E N T
3. Executive Summary
Influencers have changed how social media is managed. Suddenly
aesthetics and lifestyle are a loud noise in the marketing industry
helping us direct our attention to the little details that make the
difference. Influencing has become the modern time "word-of-mouth"
advertising and marketing.
Influencers have a special power to steer, aim and execute effortlessly.
Because they are mostly related to "silly" dances and make-up, not
many companies look at them with the potential they so much offer.
This plan is to create the perfect match for companies like Fiverr -
service-based - with potential influencers. While not all of them will
provide a positive exchange of credentials, there is an exponential
talent pool to explore.
IMC 1
4. Micha Kaufman, founder of FIVERR, graduated from the University of
Haifa with a degree in Intellectual Property Law in 1997. After a
couple of jobs, Micha Kaufman and Shai Wininger founded and
launched FIVERR in February 2010. Their inspiration for their
business model came from Amazon.com.
Their observations concluded that they wanted to give people the
ability to click and shop for services just like it can be done with
Amazon and any other online shopping platform.
That is when they came up with FIVERR, a platform that connects
freelancers with their customers with just one simple click. From
2017 to 2020, Fiverr has grown exponentially by adding products
and parenting companies such as ClearVoice and And.Co.
Fiverr’s compromise is the connect businesses and freelancers under
one platform for on-demand services and digital content.
Fiverr’s mission is to change how the world works together. With
their concept of service-as-a-product model, the buyer can browse,
search and order their requested services, using an e-commerce
approach. Fiverr’s value to buyers is their transparency, certainty of
price, scope of work, and quality and speed.
Campaign/Company Background
IMC 2
5. SWOT Analysis
STRENGHTS WEAKNESSES
OPPORTUNITIES THREATS
E-Commerce Business
Concept
One-Click Services
Convenience
Prices as low as $5
User friendly
Safe transaction
Vast research to get to
specific service
Immense pool of
services
Risks of scam
High 20% commission
to seller/vendor
Work from home
Jobs losses due to
pandemic brings
freelancer traffic
New international reach
New education Fiverr
branch
Direct competition from
Upwork
High commission to vendor
on services and tips
Heavy impact from negative
feedback
Not enough marketing
IMC 3
6. Target Market
Fiverr was the pioneer in the freelancer marketplace and with it came
competition. Now Fiverr is not the top freelancing company out there.
Upwork has managed to become very popular in the industry, although
Fiverr is still very known for being affordable, and that is an image we
would like to upgrade.
Nonetheless, the competition has not tapped into the social media as
we would like to do for Fiverr. Even though Fiverr focuses on
freelancers, we also have to cater to the ones consuming the services
offered in the platform.
Influencers would be the perfect match to make this sector interested in
investing their time and money with Fiverr through Influencer
inspiration. By becoming a more social media-friendly company, we can
inspire more business owners to employ the services that Fiverr's
freelancers have to offer.
Inviting trendy Influencers and showing the audience that a profession
can come from anywhere. Fiverr will use the influence of these creators
to attract traffic to the platform, mentor and guide future business
owners and future talent.
IMC 4
7. Customer Profile
An influencer is often referred to as someone who has a specific
knowledge and as a result, creates a following on their chosen media
platform. The influencer world is vast, however, if you need a picture to
understand the concept, an influencer started as YouTube stars. They
can provide entertainment, education, expanded knowledge,
inspiration, motivation amongst other things.
Their social status can vary, from teenagers to seniors with years of
experience in their field. The great thing about influencers is that offers
a human perspective of industries. Usually, influencers are seen as
“someone like me”, therefore, relatable and being related or feel familiar
with someone, can help to not feel so alone.
Social media started as a way to stay in communication with friends and
families no matter the distance. Nonetheless, it created the opportunity
for people to express just about anything, making people feel like they
are there experiencing the same things you do. As a result of this
connection, individuals that wanted to spread awareness took flight and
so influencers were created.
IMC 5
8. The human touch of influencers is what makes people feel at home. For
many people, influencers might not be a real aspiration for a future, but
many have created a profitable future thanks to their influence on social
media. Their expertise is to inspire others to do the same and sometimes
do it better.
Influencers, however, are also held to high standards, because, who wants
to follow a bad influence? Subsequently, their viewers and followers are
often checking on their work and social ethics, making sure they don’t
disappoint, and their standards can sometimes be a little too much
pressure, especially, when the influencer does not know how to control
what should be expected of them and whatnot.
Although influencers can be an amazing addition to a brand, the process
of choosing the right candidate should be thorough.
Influencers have the power to influence followers’ decisions such as what
to buy, what to use for your business, how to dress, what brands should
you follow, where to invest and how to invest your money, and many more.
This kind of power should not be ignored by big brands.
IMC 6
9. Creative Strategy
Rational Emotional
Exposure to big brands
Self-validation
Feeling of personal growth
Sponsorship Opportunity
Motivation to keep working hard
Growth on their own platform
Excitment to share knowledge
Validation in the industry
Sense of purpose
Partnership Opportunities
Feeling of accomplishment
Portfolio Addition
Creative Strategy Statement:
"Working Hard For Those Who Hustle"
Slogan:
"Influence. Inspire. Create"
Discover your hustling potential
You think you can hustle? Let's see what you got
Fiverr offers a unique experience for businesses by providing the best freelancing
Dedicated to the highest quality of freelancing delivered with boldness and strength
Rejected Statements:
Points of Parity via Ven Diagram
IMC 7
10. Creative Brief and Q&A
What are we advertising?
Whom are we talking to?
What do they currently think?
What would we like them to think?
What is the single most persuasive idea we can convey?
Why should they believe it?
Are there any creative guidelines?
We are advertising Fiverr's freelancing marketplace in hopes to be the top
company once again for freelancers, entrepreneurs, and gigs.
We are talking to influencers. Social media influencers who have the power
to attract a mass audience to our platform.
The great thing is that influencers don't think about Fiverr's platform at all
because their business is social media and don't consider themselves as
freelancers.
We want to change their perspective and think of what they do as a career.
Something they can share and monetize not just only on social media
platforms.
Treating them as professionals and taking them seriously as oppose to
how social media treats them. Appreciating all the hard work behind the
lens.
They will believe it because that sense of accomplishment of what they are
doing is paying off and they can work on it as a serious career and not
having to solely rely on "views and followings" only.
Freelancers must always use @fiverr and #fiverr on all Fiverr sponsored
material on their social media. Influencers are allowed to use @fiverr &
#fiverr on their own material as long as is allowed and up to Fiverr's core
values and standards.
IMC 8
11. Promotional Mix
Direct Email Marketing - For direct email marketing, since most of
the time the influencers need to meet criteria in order to be selected
for partnership or sponsorship, direct email marketing will directly
contact those influencers that meet the minimum requirements of
10k followers on at least one of their social media accounts. This will
serve as an official invitation. Because this is a direct email strategy,
the cost is close to zero, as the marketing team can handle that task
as part of the campaign.
Instagram Promotional Post - Instagram has become the
headquarters for influencers. Influencers can have a YouTube, but
their main account where they can share their lifestyle is Instagram.
Because Instagram caters to aesthetics, it is only smart to promote
heavily on Instagram and attract those influencers to Fiverr. The cost
per click of Instagram can be as low as $0.50 or as high as $3.00
depending on the companies that Fiverr will be competing against.
Facebook Video Ad - Facebook continues to be a very important tool
in marketing, and videos are the top content consumed on the
platform. For that reason, a promotional video will be the best way to
connect to those influencers located on Facebook. For Facebook ads,
we are looking to spend somewhere between $2.00 - $10.00 per click
depending on the area that will be heavily marketing to.
IMC 9
15. Freelancing it's not attached to professionals degree-based careers
anymore. Creativity has taken charge of the present generation and
the sudden need to express our personalities has become a must in
today's society.
Freelancing has changed and will continue to adapt as the economy
and technology continues to change. Humans are drawn to
challenges and created to survive in any circumstances.
As leading companies in our industry, we need to see those changes
and not be afraid to adapt and be inclusive of generations to come
as their's is the future.
Taking advantage and creating leverage for our products and
business models can be a culture of adaptation in order to evolve.
I hope you enjoyed this proposal as much as I did creating it.
I look forward to hear from you.
Conclusion
Carmen Escobar
Kustomee & Company
IMC 13
16. References
Bhattacharya, J. B. (2020, February 17). How Do You Get Influencers to
Promote Your Brand? Thesocialmediahat.Com.
https://www.thesocialmediahat.com/blog/how-do-you-get- influencers-to-
promote-your-brand/
David, R. D. (2019, March 18). How Influencers Have Transformed Modern
Marketing | Rachel David | TEDxVancouver.
YouTube.https://www.youtube.com/watch?v=gbbEXnRG9d8
F. (n.d.). Fiverr. Https://Www.Facebook.Com/Fiverr/.
https://www.facebook.com/Fiverr/
How To Use Influencer Marketing to Grow Your Business. (n.d.).
Influencermarketinghub.Com. https://influencermarketinghub.com/how-
to-use-influencer-marketing-to-grow-your- business/
Kucheviary, A. (n.d.). How to Use Influencer Marketing to Grow Your Social
Media Audience. Https://Www.Intechnic.Com/Blog/How-to-Use-Influencer-
Marketing-to-Grow-Your- Social-Media-Audience/.
https://www.intechnic.com/blog/how-to-use-influencer- marketing-to-
grow-your-social-media-audience/
Martineau, P. M. (2019, December 6). The WIRED Guide to Influencers -
Everything you need to know about engagement, power likes, sponcon,
and trust. ILLUSTRATION: RADIO. Wired.Com.
https://www.wired.com/story/what-is-an-influencer/
Studios, B. S. (n.d.). What Makes Someone An Influencer? Brainchild
Studios.Com. https://brainchildstudios.com/blog/digital-marketing/what-
makes-someone-an-influencer/
IMC 14
17. What Constitutes an Influencer? (n.d.). Mediakix.Com.
https://mediakix.com/blog/influencer- definition-marketing/
Torossian, R. T. (n.d.). What It Means To Be An Influencer. Commpro.Biz.
https://www.commpro.biz/what-it-means-to-be-an-influencer/
Fiverr’s Privacy Policy (August 26, 2020) from Www.Fiverr.com
Company Presentation - Fiverr (October 2020),
-Company- Presentation-October- 2020.
Fiverr Pro (n,d) from https://www.fiverr.com/pro/about
Learn From Fiverr (n,d) from https://learn.fiverr.com
Micha Kaufman Profile, (n,d) from
https://www.crunchbase.com/person/micha-kaufman
Fiverr (FVRR) stock price, revenue, and financials (n,d) from
https://craft.co/fiverr/metrics
Fiver acquires ClearVoice to double down content marketing, (February
13, 2019) from https://techcrunch.com/2019/02/13/fiverr-acquires-
clearvoice/
Fiverr vs Upwork - How to Use Them for Your Small Business by Katie
Sawyer, (November 20, 2018) from https://www.deputy.com/blog/fiverr-
vs-upwork-how-to-use-them-for-your-small- business
IMC 15
