The document provides an overview and guide for getting started on LinkedIn. It discusses LinkedIn's large user base and role as a business and professional networking tool. The summary includes instructions on setting up a basic profile by adding a photo, headline, current and past positions, education, and recommendations. It also suggests optimizing the profile over time by adding skills, a summary, contact details, and customizing the public URL. The document recommends connecting with others in a polite and selective manner, joining groups, and providing contributions to help build your professional network on LinkedIn.

1. LinkedIn – Guide to getting
started

2. “Ready, fire, aim!”
THIS EVENING’s OBJECTIVES
• Present a brief overview of LinkedIn
• To get you started
• Building on the basics
• Suggest one or two obvious pitfalls
• Where to go from here

3. OVERVIEW
• LinkedIn has 135,000,000 users – one new member every 7 seconds!
•Over 8 million members in UK
•Its primary audiences are businesses and management professionals – You & US
•This and Twitter are seen as the two greatest on-line business tools
• LinkedIn is FREE to join BUT You will probably need to upgrade
• LinkedIn collects data from you so it’s important to be aware of their Privacy Policy

4. Getting you started
www.linkedin.com
Will take you to…..

5. Here Login Details
Source of information
New Joiners

6. “You complete me… (Jerry Maguire)”
To be 100 % you need:
• A photo (not obligatory but well worth it!) and
include your full name
• A professional headline – max 120 characters
• Current Position – Explain your current role –
Name companies to enable effective searches
• Past Positions – You can upload your CV
• Education – Include University & Schools
• RECOMMENDATIONS - 3 at least

7. A LinkedIn Profile
A Great photo – what does it say about you?
Keep it professional and approachable
Professional Headline
Current Role – associations and companies
“One Degree of Separation”
Vital to build a
Education – people do search by schools Credible impression
Clicking here takes you to…

8. Personal Website

9. Building The Brand
Now you have some basics in place, we can
build out the brand.
• Additional Information – Make this a bit more
about you - likes & dislikes
• Skills – You can add up to 50 skills
• Summary – This is the gloss

10. The Summary
• Focus on what is relevant NOT what is just the
most recent
• Accentuate your skills with real experiences
• Try to build it as a story and make it
something people want to read
• Not everyone does a “Summary” – I don’t
know why?

11. Further Optimisation
•Check your entries for key words
•Add contact details
• Customise your Public URL

12. Start Connecting
• Be bold but selective
• Grow your connections organically
• Use as a follow-up to face to face
• Import your email accounts
• Personalise your invites – make them polite

13. Some Networking Ideas
• Join groups – Use “Groups You May Like”

14. Some Networking Ideas
• Review the connections and groups of people
in your network.
• Do people searches
• Groups are as more luck than judgement
• Connect to The Colchester Executive Job Club
• Establish your own group (advanced)

15. Group management
Go Into Groups / Settings
Set this to weekly

16. Some Minor Pitfalls
• Be polite & customise all your initial contacts
• Always start with a brief introduction to any
connection request
• Never feel you have to accept every request
from others – be selective
• Be prepared to help others and find ways of
contributing
• “If you wouldn’t do it in person don’t do it on
LinkedIn!” (Lindsey Pollak)

17. Where to go from here?
• Explore and have fun
• LinkedIn is a tool – treat it as such – press
buttons and see what happens
• Reading – Plenty of Online research
• Resources: www.auxinconsulting.co.uk
• http://www.zerogmedia.co.uk/finding-jobs-
using-linkedin/

18. Another Profile
Job seekers badge
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