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LinkedIn Tune-Up: Developing
and MAINTAINING an Effective
Online Presence
Jennifer Rhodes, M.A., N.C.C., G.C.D.F.
ASU Career Services
LinkedIn
Why LinkedIn?
Creating
Effective Profile
Networking
Maintaining/
Optimizing
LinkedIn Usage
why LinkedIn?
• “Turn relationships into opportunities”
• Build professional network and brand
online
• Obtain information on professionals,
industries, and companies
LinkedIn facts
• 300 million plus members worldwide
100 million users in U.S.
67% of users outside of U.S.
• Monthly average time user spends on LinkedIn= 17
minutes
• 13% use LinkedIn at least once a day
Source: 25 Facts You Really Should Know About LinkedIn (Ethel Agelatou, April 24, 2014).
building an effective linkedIn profile
• Create informative headline
• Display appropriate photo
• Develop professional summary
statement
• Download copy of resume/cv
• Utilize keywords in “Specialties”
section
• Update status at least once a week
(con
building an effective linkedin profile
• Seek out and utilize LinkedIn Groups
• Solicit recommendations
• Claim your LinkedIn URL
• Include links to your work
• Manage your settings
• Indicate skills and experience
• Optional sections—Projects, Honors,
Awards
(con
professional networking using linkedin
• Decide on “policy” for accepting requests
• Add LinkedIn URL to your e-mail signature
and/or resume/cv
• Join relevant groups and/or build own
groups
• Follow companies and subscribe to channels
• Blog on site and/or add your blog
• Build your network
– Personalize messages
– Connect through common groups
optimizing LinkedIn
• share ideas / solve problems with those in field
• seek out talent
• prepare for “what-if”/explore career paths
• promote events/products to targeted audiences
• discover new groups and influencers to stay current
in field
(con
maintaining presence using 15 minutes/day
Monday
• Five-minute scan of feed
• If actively job seeking, spend 10 minutes
searching for jobs
• If not actively seeking, spend 10 minutes
either looking for new groups to join or
growing network utilizing “People You May
Know” feature
(con
maintaining presence using 15 minutes/day
Tuesday
• Five-minute scan of feed
• Spend five minutes visiting top LinkedIn
Groups—comment or start discussion
• Spend last five minutes clearing Inbox
(con
maintaining presence using 15 minutes/day
Wednesday
• Five-minute scan of feed—share own status
update
• Spend 10 minutes expanding network using
Alumni feature
• Spend last five minutes clearing Inbox
(con
maintaining presence using 15 minutes/day
Thursday
• Five-minute scan of feed—like or comment
on at least 3 posts
• Spend 10 minutes searching LinkedIn
Company pages for fit and/or info in your
industry
(con
maintaining presence using 15 minutes/day
Friday
• Spend five minutes endorsing Skills &
Experience of others
• Spend five minutes reviewing and revising
own profile
• Remaining five minutes—reflect on past
week’s accomplishments and add info;
respond to any new messages or requests to
connect
more resources:
university.linkedin.com
Article: “The 31 Best LinkedIn Profile Tips for Job Seekers.” Tobias
B. Gustafson
Article: “4 Key Elements of a Killer LinkedIn Summary.” Jenny Foss
Article: “13 Intelligent Reasons to Spend More Time on LinkedIn.”
J. T. O’Donnell
Discuss three goals related to
how you plan to incorporate
or expand your use of
LinkedIn in the next month.
Questions???
Thank you!
ASU Career Services 480-965-2350
Sources:
“How to Conquer Your Job Search on LinkedIn in 15 Minutes
a Day.” Lindsey Pollak, Official LinkedIn Blog.
http://blog.linkedin.com.
University.LinkedIn.Com

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LinkedIn Presentation--In Minutes a Day Format Alumni Breakfast

  • 1. LinkedIn Tune-Up: Developing and MAINTAINING an Effective Online Presence Jennifer Rhodes, M.A., N.C.C., G.C.D.F. ASU Career Services
  • 3. why LinkedIn? • “Turn relationships into opportunities” • Build professional network and brand online • Obtain information on professionals, industries, and companies
  • 4. LinkedIn facts • 300 million plus members worldwide 100 million users in U.S. 67% of users outside of U.S. • Monthly average time user spends on LinkedIn= 17 minutes • 13% use LinkedIn at least once a day Source: 25 Facts You Really Should Know About LinkedIn (Ethel Agelatou, April 24, 2014).
  • 5. building an effective linkedIn profile • Create informative headline • Display appropriate photo • Develop professional summary statement • Download copy of resume/cv • Utilize keywords in “Specialties” section • Update status at least once a week
  • 6. (con building an effective linkedin profile • Seek out and utilize LinkedIn Groups • Solicit recommendations • Claim your LinkedIn URL • Include links to your work • Manage your settings • Indicate skills and experience • Optional sections—Projects, Honors, Awards
  • 7. (con professional networking using linkedin • Decide on “policy” for accepting requests • Add LinkedIn URL to your e-mail signature and/or resume/cv • Join relevant groups and/or build own groups • Follow companies and subscribe to channels • Blog on site and/or add your blog • Build your network – Personalize messages – Connect through common groups
  • 8. optimizing LinkedIn • share ideas / solve problems with those in field • seek out talent • prepare for “what-if”/explore career paths • promote events/products to targeted audiences • discover new groups and influencers to stay current in field
  • 9. (con maintaining presence using 15 minutes/day Monday • Five-minute scan of feed • If actively job seeking, spend 10 minutes searching for jobs • If not actively seeking, spend 10 minutes either looking for new groups to join or growing network utilizing “People You May Know” feature
  • 10. (con maintaining presence using 15 minutes/day Tuesday • Five-minute scan of feed • Spend five minutes visiting top LinkedIn Groups—comment or start discussion • Spend last five minutes clearing Inbox
  • 11. (con maintaining presence using 15 minutes/day Wednesday • Five-minute scan of feed—share own status update • Spend 10 minutes expanding network using Alumni feature • Spend last five minutes clearing Inbox
  • 12. (con maintaining presence using 15 minutes/day Thursday • Five-minute scan of feed—like or comment on at least 3 posts • Spend 10 minutes searching LinkedIn Company pages for fit and/or info in your industry
  • 13. (con maintaining presence using 15 minutes/day Friday • Spend five minutes endorsing Skills & Experience of others • Spend five minutes reviewing and revising own profile • Remaining five minutes—reflect on past week’s accomplishments and add info; respond to any new messages or requests to connect
  • 14. more resources: university.linkedin.com Article: “The 31 Best LinkedIn Profile Tips for Job Seekers.” Tobias B. Gustafson Article: “4 Key Elements of a Killer LinkedIn Summary.” Jenny Foss Article: “13 Intelligent Reasons to Spend More Time on LinkedIn.” J. T. O’Donnell
  • 15. Discuss three goals related to how you plan to incorporate or expand your use of LinkedIn in the next month.
  • 16. Questions??? Thank you! ASU Career Services 480-965-2350
  • 17. Sources: “How to Conquer Your Job Search on LinkedIn in 15 Minutes a Day.” Lindsey Pollak, Official LinkedIn Blog. http://blog.linkedin.com. University.LinkedIn.Com