1. Are you using
social media
effectively?

2. Why do we need to use it?
Only 14% of your customers trust adverts
But more than 78% of consumers trust peer
recommendations

3. Why do people buy from you?
They
Know you
They
They
Like you
Trust you

4. Social Media benefits
•
•
•
•
•
•
•
•
•
•
•
•
Great for PR
Build rapport
Build your business network
Continuous marketing presence
Selective marketing
Cost effective
Demonstrate your expertise
Show real recommendations
Customer research
Online presence
Improves sales conversion
Maximise your marketing

5. How you can start using
social media successfully.

6. Social Media Marketing Strategy
Objective – Why do I want to use social media?
Connect – Who do you want to attract?
Where – Which networks are right for us?
Update – What information do they need?
Engage - How often to engage / comment / respond?
Strategy - Amount of time to spend and how often?

7. Why do I want to use Social Media?
•
•
•
•
•
•
•
•
Attract more leads
Raise your business profile
Build an online community
Increase membership
Share information
Sell your products/services
Build your newsletter list
Demonstrate your product/service

8. Set your Social Media goals
Exercise 1:
Write down a maximum of 3 goals you are
aiming to achieve with your social media strategy

9. Who do I Want to attract?
Who
Name, Industry, Role, Age, Gender, Interests, Education
What
What are their needs? What keeps this person awake?
What stops their company growing? What wastes their time?
What information do they need?
Where – Who do they like/follow?
Where are they based? Where do they look for a solution?
What do they already know? Who influences them?

10. Know your Audience
Exercise 2:
Think about your favourite customer
or 2 or 3 of your top clients.
In pairs, ask each other the questions to create a
character of who you’ll be talking to.

11. Which networks are right for us?
Gender
Age
59% Male
35-54
52% Female
58% Female
58% Male
Blogs
51% Female
26-34
20-29
18 – 34
25 – 29
B2B/B2C
B2B
Both
B2C
Both
Both - Researchers

12. Where do your audience hang out?
Exercise 3:
Prioritise the social media networks that are
relevant to your company, your aims and your
audience.
Choose your first, second and third priorities.

13. Who do they like?

14. Who do they like?

15. Who do they like?
The people and companies your businesses
follow are the ones you need to get noticed by.
If they share your content – your audience will
see it.

16. Who do they like?
Celebrities:
TV/Radio Shows:
Magazines:
Chris Evans
Lewis Hamilton
Richard
Hammond
Jeremy Clarkson
The Stig
Edd China
Top Gear
Wheeler Dealers
Pimp my Ride
Gadget Show
C&S car
Classics Monthly
Retro Rides
Brands/Shops:
Triumph
Rolls Royce
Beetle
Bentley Motors
Ford Capri
ClassicJag
Associations:
Owners Clubs

17. Who to follow?
Exercise 4:
The people and companies your businesses
follow or the ones you need to get noticed by.
If they share your content – your audience will
see it.
Write as many down as you can in 5 minutes.

18. I don’t know what to
post/tweet about!
In pairs, write as many different topics that you think their
customers would find useful, advice, tips, interesting facts,
amusing, shareable, different media.
5 minutes to think of as many as
possible for your partner’s business…

19. What’s your Strategy?
Social Media Objective
Blog
LinkedIn
Facebook
Twitter
Target
Audience
Type of
updates
How Often
Explain the
benefits
New business
Once a month
Build our
network –
Keep clients
up to date Upsell
Corporate
Social
Responsibility
and Events
Clients and
new leads
How to…
Time Saving
tips…
Post events…
New product
releases…
Photo’s
Twice a day
Once a day
Videos
Ask questions
2 Scheduled
and retweets.

20. Find this useful?
Need more help?
Like some free support and advice?

21. Follow me for free
social media advice…
@helencoldicott
www.coldicottfreelancetraining.com