Google Adwords Workshop The document summarizes the benefits of attending a Google Adwords Workshop. Key points include: Google has over 16 million UK users and is the top search engine; the workshop teaches attendees how to use Google Adwords effectively to drive more visitors and leads to their website; attendees will learn about account setup, keywords, ad text, and tracking performance metrics. The workshop also allows attendees to work on and improve their own Adwords account. Previous delegates provided positive feedback about the workshop.

1. Google Adwords Workshop
Why attend a Google Adwords Workshop?
Helen Coldicott
Training Consultant

2. Why attend a Google Adwords Workshop?
• Google is the world’s number one ranking
search site
16.2 Million Users
Size of the UK Google
• There are 16.2 million unique users of Google market
in the UK alone
• 94% of UK business services researchers use
Google, more than twice that of Google’s
closest competitor
• 79% of search referrals in the UK come from
the Google search network
• Google users are 31% more likely to have
purchased business products online
compared to the average online user
Source: Google Adwords 2009

3. In financial terms that converts to
• Consumers spend on average up to
8 hours/week just searching for products and £56 billion by
services online – that’s the equivalent to a
whole working day 2014
The estimated level of online
• The Average Yearly Spend was £1,312 per spending in the UK is set to reach
person for 2009 £56 billion by 2014
• There are about 28 Million internet consumers
in the UK alone
• Internet sales grow by 6% per year, continuing
to defy the recession
Source: Forrester Research 2009

4. What is Google Adwords?
Google Google
Google is the world’s most popular search
The world’s most popular
engine used by people to look for products,
services and information on the web.
search website
"The perfect search engine would
understand exactly what you mean
Google Adwords and give back exactly what you
Google Adwords enables you to have more want."
control over your web marketing and improve Google became successful precisely
the likelihood of your web link appearing for because we were better and faster at
relevant searches by your target audience. finding the right answer than other
search engines at the time.
Larry Page – Co-Founder Google

5. How can Google Adwords Training help us?
A better understanding of Google Adwords will
allow you to effectively tap into the web market
More control
By enabling you to: More web leads that want
1. Drive more people to your website your products, your
services and your
2. Ensure your target audience are driven
towards your website
information
By attending a Google Adwords
3. Ensure your prospects arrive at the webpage Workshop you will own the
that is most relevant to them knowledge to effectively manage
your web leads, don't pay external
4. Measure the success of your web marketing – consultants, when you know your
are you getting good ROI for your web budget? business & clients best

6. What will be covered?
Hands on Workshop: What will I learn?
1. Understand the fundamentals – how does
Google Adwords work? Good foundation in
2. Exploration of different keywords and phrases understanding how Google
used to search for your products Adwords works
3. Advice on how best to structure your Account,
which will enable better ongoing management Duration: 10am – 4pm
and maintenance Location: Your Office
4. How to improve your existing account, better
structure, advice with keywords and ad’s Course Materials: Free Workbook &
Action Plan
5. Sign Up to or work on your existing account
during the workshop
6. Receive feedback from other
delegates/consumers
7. Receive your own Workbook & tailored Action
Plan

7. Google Workshop Basic Agenda
1. Introduction - Understanding how Google Adwords works
2. Understanding Account Structure
3. Keywords – Compiling a Keywords List
Expand > Target > Refine > Group
4. Create Effective Ad Text
First think of your own – next check out the competition
5. Ad Ranking and Click Through Rate Timings:
10.00 start
6. Clarifying your Website & Google Adwords objectives 11.15 Break
1pm Lunch
7. Tracking your Account Performance 4pm finish
8. Test and Modify your campaign to get the right results

8. Other Training & Consultancy
Flexible, tailored approach Training
Levels offered include: Scheduled Training in
Basic, Advanced and System Administrator or
bespoke
Worcester or Bespoke
Various Locations: Onsite
Worcester or Onsite at your premises
Courses offered:
•ACT!
•GoldMine
•Sage CRM
•MS CRM Dynamics
•Google Advanced Workshop

9. Work on your own Account
•Improve your account structure
•Ensure all relevant keywords are added
•Improve Ad Text
•Are your ad’s pointing to the correct landing
pages?
•Add Web Conversion
•Intro to Google Analytics

10. What previous delegates have said:
“Excellent course run at a sensible pace and presented in a
manner that put people at ease therefore giving greater
understanding”
“Very well put together course, good introduction to Google
Adwords”
“Very good course and well presented”
“The course was very enjoyable and delivered brilliantly”

11. What happens next?
For training prices or to find out whether this
course is for you:
1. Call 0770 410 5954 or
2. Email helen_coldicott@hotmail.com
3. Too busy?
Alternatively, we can set up your Google
Adwords Account for you or review and
recommend changes to an existing account.