This document discusses the reports needed to optimize Bing Shopping Campaign performance. It recommends using the Dimensions reporting tab in the Bing Ads UI to view key performance indicators at the item ID level. The document also recommends using the Product Dimension report within the Bing Ads reports feature to view line item details and metrics for each item ID, which allows identifying top and poor performing products. Additionally, it suggests using the Search Term report to find search terms driving success and identify terms to exclude with negative keywords.
“The year of mobile” is old news. Smartphones and users searching on their phones for a product is now the norm and as a marketer, it’s imperative that you have an effective strategy in place for your mobile search. According to Google, 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information, regardless of the company providing the information. Developing a successful mobile strategy means you need to create ways to be in the moment with your target audience.
In this presentation, Carrie Albright and Erin Sagin, offer up 13 amazing and super valuable tips to optimize your mobile ad copy, budget, and overall mobile strategy.
What You Need To Know For A Successful Start on DoubleClick Bid ManagerHanapin Marketing
Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can’t just start a campaign right away. There are multiple steps along way, numerous settings, and targeting options you need to be aware of before you even start your campaign.
In this presentation, Hanapin expert Kelsey Hadaller, discusses what you need to know for a successful start and smooth transition on DoubleClick Bid Manager.
In this presentation, Hanapin Account Manager Emma Franks will walk you through why you might choose DoubleClick Bid Manager and all the new features that come with it.
What's Happening in the World of Paid Social: 2017 Insights and PredictionsHanapin Marketing
In this live webinar, Hanapin’s Mary Hartman and Simply Measured’s Bryan Blackburn join forces to share the insights gained from both Hanapin’s State of Paid Social 2017 and Simply Measured’s 2017 State of Social Report.
Evaluating How PPC & SEO Have Been Impacted By Losing Google's Right Hand Sid...Hanapin Marketing
It’s been 3 months since Google announced that they were removing the right hand side ad and adding a fourth paid ad at the top, pushing organic listings even farther down the page. In that short time, we’ve gathered data, watched trends in our accounts, and heard from a number of PPC Hero readers on what they’ve been seeing in their accounts.
In this webinar presentation, Acquisio, Intrapromote and Hanapin experts discuss the impact we’ve seen in our accounts and what the future may hold for both PPC and SEO.
Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account PerformanceHanapin Marketing
Bing Ads is continually evolving itself to keep up on the heels of Google AdWords. In its quest, Bing released awesome interface tools like the Campaign Planner, Auction Insights, Shopping Campaigns (still in beta) and Universal Event Tracking.
In the presentation, Bing Ads Account Manager, Eric Couch, and Hanapin’s Senior Account Manager, Carrie Albright, go through an in-depth look at some of Bing’s hottest tools and how you can use each of them to enhance your account performance.
You’ll get expert-level PPC tips like:
*Maximizing ad spend with the Bing Ads Intelligence Tool
*What to do with Universal Event Tracking and how to tie it into remarketing
*New and upcoming features in the Bing Ads interface
“The year of mobile” is old news. Smartphones and users searching on their phones for a product is now the norm and as a marketer, it’s imperative that you have an effective strategy in place for your mobile search. According to Google, 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information, regardless of the company providing the information. Developing a successful mobile strategy means you need to create ways to be in the moment with your target audience.
In this presentation, Carrie Albright and Erin Sagin, offer up 13 amazing and super valuable tips to optimize your mobile ad copy, budget, and overall mobile strategy.
What You Need To Know For A Successful Start on DoubleClick Bid ManagerHanapin Marketing
Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can’t just start a campaign right away. There are multiple steps along way, numerous settings, and targeting options you need to be aware of before you even start your campaign.
In this presentation, Hanapin expert Kelsey Hadaller, discusses what you need to know for a successful start and smooth transition on DoubleClick Bid Manager.
In this presentation, Hanapin Account Manager Emma Franks will walk you through why you might choose DoubleClick Bid Manager and all the new features that come with it.
What's Happening in the World of Paid Social: 2017 Insights and PredictionsHanapin Marketing
In this live webinar, Hanapin’s Mary Hartman and Simply Measured’s Bryan Blackburn join forces to share the insights gained from both Hanapin’s State of Paid Social 2017 and Simply Measured’s 2017 State of Social Report.
Evaluating How PPC & SEO Have Been Impacted By Losing Google's Right Hand Sid...Hanapin Marketing
It’s been 3 months since Google announced that they were removing the right hand side ad and adding a fourth paid ad at the top, pushing organic listings even farther down the page. In that short time, we’ve gathered data, watched trends in our accounts, and heard from a number of PPC Hero readers on what they’ve been seeing in their accounts.
In this webinar presentation, Acquisio, Intrapromote and Hanapin experts discuss the impact we’ve seen in our accounts and what the future may hold for both PPC and SEO.
Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account PerformanceHanapin Marketing
Bing Ads is continually evolving itself to keep up on the heels of Google AdWords. In its quest, Bing released awesome interface tools like the Campaign Planner, Auction Insights, Shopping Campaigns (still in beta) and Universal Event Tracking.
In the presentation, Bing Ads Account Manager, Eric Couch, and Hanapin’s Senior Account Manager, Carrie Albright, go through an in-depth look at some of Bing’s hottest tools and how you can use each of them to enhance your account performance.
You’ll get expert-level PPC tips like:
*Maximizing ad spend with the Bing Ads Intelligence Tool
*What to do with Universal Event Tracking and how to tie it into remarketing
*New and upcoming features in the Bing Ads interface
Number 1 on Product Hunt: How I Got Early Growth for My Mobile AppIn Marketing We Trust
iOS engineer and founder of Filma App (recently voted product of the day on Product Hunt), Miguel Lorenzo, walks us through app development and ASO (app store optimisation). You'll learn how to approach early release (beta version with limited features), including how to track preferences in Google Analytics, get user feedback and find what your users really want.
In this presentation, we'll cover:
• Idea and app development
• Product launch
• ASO (app store optimisation)
• App promotion
• App landing page
• Product Hunt launch
You'll get loads of tips and learn how to promote your app with promotional videos for new releases for social networks. You'll also learn how to reach out to influencers and tech blogs to help promote your product.
From Market to Insights to Strategy. How SEO & Content Really Impact Business...Björn Darko
Looking at Keywords does help SEOs & Content Marketers to figure out how to target a user to a landing page and defines how to create content for it. But using Keyword Data to define an entire market incl. insights Market Trends, Market Demand Structure & Share of Voice is very rare. This will also lead decision makers beyond SEO & Content Marketing to greater business decisions and applications.
In this talk I am going to show you how a „Market Insights Report“ can define your entire market & industry like you never have seen before. I am going to show you, how to get meaningful Insights out of it which lets you create impactful strategies who really impact your business.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...Branded3
Anu believes in working efficiently – and making use of tools that do the hard work for you – even when you’re on holiday! Anu's SearchLeeds talk takes you through AdWords Scripts that will do exactly that for you and tips to ensure that you don’t get a mystic error message where you actually have no idea how to fix the problem.
Learn how to audit your Google AdWords campaigns from structure to KPIs, keywords to ad copy. Use this formula to not only learn how to audit an account, but also when, how frequently, and what to look for in your AdWords audits.
[Webinar] 3 Reasons Why Digital Publishers Should Integrate DFP with Google A...Tatvic Analytics
Key Takeaways:
- Export GA 360 custom audiences to DFP based on behavior, affinity and content
- Monetize these targeted audiences at a premium eCPM in direct sales deals and ad exchanges
- Measure engagement and DFP revenue opportunity of audience acquired from paid advertising channels
- Report & optimize content/ author pages which drives more DFP revenue and high CTR
Only a fifth of online businesses is satisfied with the conversion on their websites and apps!* One fifth, which is why smart businesses have started thinking beyond just the A/B Testing and making Conversion Rate Optimization (CRO) an integral part of their digital strategy.
Join us on August 26th, 2021 for a unique roundtable discussion, where we dispel a few myths about A/B testing and Conversion Rate Optimization (CRO). You get to hear from industry leaders and conversion experts on how to drive more holistic and user-centric Conversion Rate Optimization for your digital business.
As an attendee, not only, you get a chance to experience our ‘Performing CRO Program’ first-hand, but get a select-only assessment of your digital assets at no cost!
Agenda:
- Thinking Beyond A/B Testing
- How CRO initiatives paved the path to Royal Enfield's success
- Fullerton's Customer-Centric CRO Best Practices!
- A Quick Glance into Tatvic’s Performing CRO Program
- CRO Maturity Framework
- Q&A
Amazon OTT Advertising: How to Expand Reach and Target High-Intent AudiencesTinuiti
Amazon launched over-the-top (OTT) video advertising through Amazon Advertising earlier this year. These non-skippable, full-screen ads let advertisers reach millions of people across Fire TV’s growing inventory. Tune in to see how OTT offers audience insights to help advertisers understand and target their audience based on interest, behaviors, and demographics. Our expert speakers will cover how OTT can help brands engage with more relevant audiences by having ad spend go farther and lead to more conversions.
How to Accurately Track Marketing Campaigns + Free Campaign Tagging ToolIn Marketing We Trust
Learn How to Accurately Track Marketing Campaigns with Tracking Guru Ben Weber, Head of Analytics at In Marketing We Trust (Travel Massive LIVE sponsor).
We'll be answering:
*Why do we need campaign tracking?
*What are UTM parameters?
*Where to find campaigns in Google Analytics?
And you'll learn how to use UTM for:
*Email
*Google ads and other paid campaigns
*Social media campaigns
*Offline campaigns
How to use programmatic to support global searchGemma Houghton
This presentation looks at the benefits of programmatic advertising and how these targeted campaigns can provide tangible improvements to search performance across multiple markets. It also shares a couple of case studies of successful campaigns.
SearchLeeds 2018 - Angus Hamilton - Search Laboratory - Is attribution comin...Branded3
Marketers have known for some time that paid search, SEO and other marketing channels can no longer be evaluated as stand-alone investments. Yet many brands still struggle to find an attribution model that makes sense, and far too many still rely on first- or last-click models. Angus' SearchLeeds talk took a cold hard look at the mathematics behind attribution, and provided insights into Google Attribution and Google Attribution 360.
A PPC Odyssey - Kayla Kurtz at Search Exchange (Keynote)Hanapin Marketing
It’s no secret that more and more advertisers are funneling their marketing dollars out of “traditional” methods and reinvesting those funds in places many may have laughed at little more than a decade ago (and that goes double for internet marketing and pay-per-click ads). But what started that trend? What began pushing this change in philosophy, and with so much change so fast, can anyone predict what the marketing landscape will look like in a couple of years? Will the focus still be on paid search and web-based advertising? If so, how will those markets be different? It’s an ongoing and epic drama of adventure and exploration, indeed! This session will stretch your mind to remember back to the advertising world of old, not only to potentially learn ways to enhance what we’re doing today, but also to realize how and why things have changed, how the eventual winners were able to take advantage, and perhaps most importantly, to determine if history may repeat itself – and how you can be the winner this time around.
Number 1 on Product Hunt: How I Got Early Growth for My Mobile AppIn Marketing We Trust
iOS engineer and founder of Filma App (recently voted product of the day on Product Hunt), Miguel Lorenzo, walks us through app development and ASO (app store optimisation). You'll learn how to approach early release (beta version with limited features), including how to track preferences in Google Analytics, get user feedback and find what your users really want.
In this presentation, we'll cover:
• Idea and app development
• Product launch
• ASO (app store optimisation)
• App promotion
• App landing page
• Product Hunt launch
You'll get loads of tips and learn how to promote your app with promotional videos for new releases for social networks. You'll also learn how to reach out to influencers and tech blogs to help promote your product.
From Market to Insights to Strategy. How SEO & Content Really Impact Business...Björn Darko
Looking at Keywords does help SEOs & Content Marketers to figure out how to target a user to a landing page and defines how to create content for it. But using Keyword Data to define an entire market incl. insights Market Trends, Market Demand Structure & Share of Voice is very rare. This will also lead decision makers beyond SEO & Content Marketing to greater business decisions and applications.
In this talk I am going to show you how a „Market Insights Report“ can define your entire market & industry like you never have seen before. I am going to show you, how to get meaningful Insights out of it which lets you create impactful strategies who really impact your business.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...Branded3
Anu believes in working efficiently – and making use of tools that do the hard work for you – even when you’re on holiday! Anu's SearchLeeds talk takes you through AdWords Scripts that will do exactly that for you and tips to ensure that you don’t get a mystic error message where you actually have no idea how to fix the problem.
Learn how to audit your Google AdWords campaigns from structure to KPIs, keywords to ad copy. Use this formula to not only learn how to audit an account, but also when, how frequently, and what to look for in your AdWords audits.
[Webinar] 3 Reasons Why Digital Publishers Should Integrate DFP with Google A...Tatvic Analytics
Key Takeaways:
- Export GA 360 custom audiences to DFP based on behavior, affinity and content
- Monetize these targeted audiences at a premium eCPM in direct sales deals and ad exchanges
- Measure engagement and DFP revenue opportunity of audience acquired from paid advertising channels
- Report & optimize content/ author pages which drives more DFP revenue and high CTR
Only a fifth of online businesses is satisfied with the conversion on their websites and apps!* One fifth, which is why smart businesses have started thinking beyond just the A/B Testing and making Conversion Rate Optimization (CRO) an integral part of their digital strategy.
Join us on August 26th, 2021 for a unique roundtable discussion, where we dispel a few myths about A/B testing and Conversion Rate Optimization (CRO). You get to hear from industry leaders and conversion experts on how to drive more holistic and user-centric Conversion Rate Optimization for your digital business.
As an attendee, not only, you get a chance to experience our ‘Performing CRO Program’ first-hand, but get a select-only assessment of your digital assets at no cost!
Agenda:
- Thinking Beyond A/B Testing
- How CRO initiatives paved the path to Royal Enfield's success
- Fullerton's Customer-Centric CRO Best Practices!
- A Quick Glance into Tatvic’s Performing CRO Program
- CRO Maturity Framework
- Q&A
Amazon OTT Advertising: How to Expand Reach and Target High-Intent AudiencesTinuiti
Amazon launched over-the-top (OTT) video advertising through Amazon Advertising earlier this year. These non-skippable, full-screen ads let advertisers reach millions of people across Fire TV’s growing inventory. Tune in to see how OTT offers audience insights to help advertisers understand and target their audience based on interest, behaviors, and demographics. Our expert speakers will cover how OTT can help brands engage with more relevant audiences by having ad spend go farther and lead to more conversions.
How to Accurately Track Marketing Campaigns + Free Campaign Tagging ToolIn Marketing We Trust
Learn How to Accurately Track Marketing Campaigns with Tracking Guru Ben Weber, Head of Analytics at In Marketing We Trust (Travel Massive LIVE sponsor).
We'll be answering:
*Why do we need campaign tracking?
*What are UTM parameters?
*Where to find campaigns in Google Analytics?
And you'll learn how to use UTM for:
*Email
*Google ads and other paid campaigns
*Social media campaigns
*Offline campaigns
How to use programmatic to support global searchGemma Houghton
This presentation looks at the benefits of programmatic advertising and how these targeted campaigns can provide tangible improvements to search performance across multiple markets. It also shares a couple of case studies of successful campaigns.
SearchLeeds 2018 - Angus Hamilton - Search Laboratory - Is attribution comin...Branded3
Marketers have known for some time that paid search, SEO and other marketing channels can no longer be evaluated as stand-alone investments. Yet many brands still struggle to find an attribution model that makes sense, and far too many still rely on first- or last-click models. Angus' SearchLeeds talk took a cold hard look at the mathematics behind attribution, and provided insights into Google Attribution and Google Attribution 360.
A PPC Odyssey - Kayla Kurtz at Search Exchange (Keynote)Hanapin Marketing
It’s no secret that more and more advertisers are funneling their marketing dollars out of “traditional” methods and reinvesting those funds in places many may have laughed at little more than a decade ago (and that goes double for internet marketing and pay-per-click ads). But what started that trend? What began pushing this change in philosophy, and with so much change so fast, can anyone predict what the marketing landscape will look like in a couple of years? Will the focus still be on paid search and web-based advertising? If so, how will those markets be different? It’s an ongoing and epic drama of adventure and exploration, indeed! This session will stretch your mind to remember back to the advertising world of old, not only to potentially learn ways to enhance what we’re doing today, but also to realize how and why things have changed, how the eventual winners were able to take advantage, and perhaps most importantly, to determine if history may repeat itself – and how you can be the winner this time around.
In this presentation, experts from Hanapin and Acquisio will review the findings from the State of PPC 2017 and discuss tips for budgeting, expanding and identifying problems in your account for the upcoming year.
Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up in a stuffy paid search account, your AdWords performance is most likely not all roses and sunshine.
It’s time to throw open the windows, brush away those cobwebs, and take on your annual spring PPC spring cleaning!
WordStream’s Customer Success Specialist, Lisa Wilkinson, partnered with Hanapin Marketing’s Associate Director of Paid Search, Hayley Cummings, to share actionable tips to tidy up your PPC account clutter. This webinar is loaded with take-away examples to help you optimize your account and increase PPC performance.
You’ll learn:
*Areas to do “spring cleaning”
*Where to find the low-hanging fruit in your account
*How to quickly identify what’s dragging down your account performance
*Money-saving tips to optimize keywords and eliminate wasted spend
Start spring-cleaning your PPC account today!
In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at all times. Do you know what your competitors are doing? Do you know what’s working for them and what’s failing? Do you know what they’re doing and when they’re doing it? And the big question…if you don’t know anything about your competitors, why not?? Knowledge is power and a major key to a successful PPC strategy. The more you know, the better off you are to make decisions that yield big results.
In this slide presentation, iSpionage’s VP of Growth, Jamie Smith, and Hanapin Marketing’s Senior Digital Specialist, Cassie Oumedian, talk eight sure-fire ways to get a leg up on your competition.
You’ll get expert-level PPC tips like:
*Competitive Intelligence & monitoring insight
*Why location targeting is a must
*Bid strategies to out-rank your competitors
Epic PPC Insights From Hanapin Marketing: What We've Learned As An AgencyHanapin Marketing
At Hanapin Marketing (producers of PPC Hero and Hero Conf), we are constantly learning and discovering new tips and tricks in PPC. We’ve experienced both the successes and the pitfalls that come with an industry that is constantly changing and growing and includes a variety of moving parts. In this webinar, we’ll be doling out some of our “secret sauce” as we like to call it here; things we’ve learned from being in the trenches on accounts day in and day out, as well as higher level learnings.
In this webinar recording, Associate Director of Paid Search, Jeff Baum, and Account Manager, Kristina McLane discuss epic insights and applied learnings for your own account.
You’ll get expert-level PPC tips like:
*Learn why “Testing Small and Going Big” is the safest strategy for PPC account testing
*Learn how automation can be your friend and force multiplier
*Hear Hanapin experts discuss why optimization schedules are so important to performance
Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding what the problem is.
In the recording, Hanapin Marketing experts, Racheal Law and Tony Ranard, walk you through easy-to-make mistakes and give pointers on how to avoid or quickly fix them.
You'll learn expert-level tips like:
*Common and uncommon mistakes that can kill your campaigns
*Quick fixes that will increase your conversion rate and better optimize your account
*Short-term and long-term repercussions of making certain mistakes
Quick Tips To Take Your Geo-Targeting To The Next LevelHanapin Marketing
In this presentation, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geo-targeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options.
How Top Performer Campaigns Can Radically Change Accounts...For Better Or WorseHanapin Marketing
In this presentation, Hanapin’s Senior Production Specialist Lauren Rosner will walk you through some tried and true methods for how to identify solid top performer campaigns, how to continually optimize these campaigns, and what to do when what should work fails you. You’ll become confident in your campaigns so you can use them to radically change your accounts…for the better.
Measuring PPC Return: Are Your Ad Dollars Going To Waste?Hanapin Marketing
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements and market analysis for PPC, but also gives you ideas on how PPC can be a valuable asset to your marketing and sales departments. A great webinar for both PPC and marketing professionals, you'll learn some valuable information about PPC profitabiliity.
In the recording, Hanapin Marketing experts, Jeff Baum and Roopa Carpenter, discuss how to measure your PPC return and make sure you're not wasting any of your ad dollars
You'll Get Expert-Level Tips Like:
*Measuring PPC profitability when it doesn't directly convert
*How to use PPC to drive other marketing channels
*Analyzing the worth of PPC data when crafting your overall digital marketing strategy
Practical A/B Testing Statistics: 5 Tips To Help You Get Reliable DataHanapin Marketing
“How do I know when I can stop my test?” This is one of the most common questions asked by marketers learning about split testing.
In this webinar presentation, Michael Aagaard, Senior Conversion Optimizer at Unbounce, will help you answer that question by giving you 5 actionable tips that will help you run cleaner tests with more reliable results.
Flash Series! Using Auction Insights for Competitive AdvantageHanapin Marketing
When it comes to competitor analysis, there is no such thing as too much information. Auction Insights in Google AdWords is a particularly useful tool and can help you not only understand who your competition is, but how you can tailor your strategy to get a more competitive advantage.
In this presentation, Jeff Allen, President of Hanapin Marketing looks at the state of the auction to help you get a better understanding on how it works so you have the upperhand when bidding. He offers key strategies on competitive intelligence and take a deep dive into bidding strategies, optimization and auction insights.
You’ll get expert-level PPC tips like:
*Discovering your true top competitors in search and comparing performance
*Understanding how the auction works for best bidding strategies
*Utilizing the tool to make smarter decisions about budgeting
Christian Scharmüller's SMX presentation about "Advanced Google Shopping: Features, Tools & Hacks", discussing reporting options in the AdWords interface and how to use report insights to optimize Shopping campaigns. Questions? Contact us via info@smarter-ecommerce.com
Optimizing Bing Shopping Campaign Structures to Drive Incremental RevenueTinuiti
In this 60min live broadcast, we’ve teamed up with Bing to bring you a webinar full of new insights within the Bing Shopping network & proven strategies that’ll help drive higher quality traffic to your ecommerce website.
How to Succeed with the New Bing Product AdsTinuiti
CPC Strategy & Bing team up to deliver the definitive resource on Bing Product Ads, Bing's new online product advertising program for ecommerce merchants.
CPC's Jeff Coleman and Bing's Lindsay LaFran dive into how to set up Bing Product Ads, what it means for retail advertisers, and overall best practices and strategy.
Elevating Your Amazon Retail Advance Strategy Part 5Anand Singh
Welcome to "Advancing Your Amazon Retail Strategy: Part 5," the final segment in our series dedicated to maximizing success with Amazon's advanced retail solutions. In this presentation, we'll explore advanced strategies and tactics tailored to elevate your Amazon Retail Advance strategy and drive sustained growth on the platform.
Firstly, let's delve into advanced advertising and marketing techniques. In addition to Sponsored Products and Sponsored Brands ads, you can leverage Amazon DSP, video ads, and influencer partnerships to expand your brand's reach. Learn how to target specific audience segments and optimize ad performance for maximum impact and ROI.
Next, we'll discuss cross-channel integration and omnichannel marketing. Integrating your Amazon store with other sales channels, like your website or social media platforms, can broaden your audience and boost sales. Discover strategies for coordinating marketing efforts across channels to deliver a seamless shopping experience for customers.
Furthermore, we'll explore international expansion strategies. Selling internationally presents new growth opportunities but also unique challenges. Learn advanced tactics for expanding into new markets, including thorough market research, localization efforts, and fulfillment optimization to ensure success abroad.
Additionally, safeguarding your brand is crucial as you grow on Amazon. Advanced brand protection and enforcement strategies help combat counterfeiters and maintain brand integrity. Discover techniques for monitoring and enforcing your brand rights effectively across the platform.
Moreover, optimizing the customer experience is paramount. Exceptional customer service and a seamless shopping journey build trust and loyalty. Explore advanced techniques for enhancing product listings, streamlining checkout processes, and providing personalized customer support.
In conclusion, mastering these advanced strategies will empower you to elevate your Amazon Retail Advance strategy and achieve sustained success on the platform. By leveraging advanced advertising, cross-channel integration, international expansion, brand protection, and customer experience optimization tactics, you'll be well-equipped to thrive in the competitive e-commerce landscape and maximize your potential on Amazon's platform. Join us as we advance your Amazon Retail strategy to new heights of success.
Conversion Optimisation: Creating the right environment for your CRO campaignFresh Egg UK
Julian Erbsloeh presented at BrightonCRO about ensuring you're able to measure your conversion optimisation activity and the configurations you need set up in Google Analytics to support your CRO campaigns.
Boost Your Digital Shelf Visibility with Sponsored ProductsTinuiti
With over 560 million products listed on Amazon, how do you get your products found by the right audience?
New features are now available to all sellers and vendors, even those who didn’t have access to AMS and PDAs before, through Sponsored Product campaigns. What are these changes and how do they work? Let’s dive into the new Product Attribute Targeting to learn how it can boost your digital shelf placement for the right audience.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
In this webinar, Hanapin’s Jacob Fairclough and SEMRush’s Fernando Angulo will show you the incredible value of the auction insights tool, and ways you can use it to supercharge your marketing campaigns – way above the competition.
This presentation provides an overview of search in China and gives a comparison between Chinese search engines, including Baidu, Google, Soso, Sogou, Bing
Best Practices and Upcoming Features in Bing ShoppingHanapin Marketing
In this new live webinar, Hanapin’s Shannon Glass and Bing’s Rachel Rogowin will train you on everything from explaining what Bing Shopping is, to setting it up, to some effective optimizations that will give you the best results possible on the platform.
Find Your True ACoS & Optimize Your Sponsored Products AdsTinuiti
What is a good Advertising Cost of Sale (ACoS)? It goes on beyond ad spend divided by total sales. ACoS depends on a number of factors: goal, proper campaign structure, product life cycle, profit margins and so on.
A low ACoS is a good thing, but what you determine as low will vary by product. We will unpack our holistic approach to ACoS to help you find the sweet spot when balancing your sponsored ad spend and product margins.
Similar to Flash Series! Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance (20)
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing
Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
How to Maximize the Impact of Video Content with RetargetingHanapin Marketing
The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to:
Prioritize the various video marketing options
Maximize the impact of video content with behavioral retargeting
Track and optimize social video in marketing campaigns.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation.
In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye.
This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing
This talk will explore how brands go beyond conventional demand capture to launch creativity in the ads that they run. Kirsty will tie this into how difficult it is to get cut through and how we need to start using PPC as a channel not just to capture demand but to grow brands.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing
Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence".
To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations.
The following questions will be tackled in this session:
- Should account managers be worried about handing over control to automated bidding strategies
- Which framework is required to use automated bidding strategies successfully?
- Is there a substantial increase in performance that would make it imperative to use them?
What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing
Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest?
Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following:
- The Dos and Don'ts of marketing on Pinterest
- When people start their search for major holidays, sports, Pride and fashion week events
- What the mysterious CTR threshold is and how it can turbo charge your campaign
- How to segment your campaign for the best results
- Why you should stay away from the "One Tab" feature
- Are you ready for the marketing nirvana that is Pinterest?
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. Who am I?
About me…
Bing Product Ads Expert at Microsoft
Been in the industry for 8+ years
Originally from the East Coast
Data Feeds are the future
@RParkDataFeed
Richard Park
Bing Product Ads Expert
3. Live Q&A Time!
• Include the hashtag #thinkppc
• in your Twitter tweets.
Or use the webinar question box to
send us questions.
Join the conversation
4. What are product ads?
Elements of a Product Ad
SERP dominance
Bing
Shopping UI
Reporting
BSC Reports
Agenda
1. 2. 3.
Search Term
3.
7. Utilize the Dimensions reporting tab in
Bing Ads UI.
Bing Shopping UI Reporting
Use the drop down to select specific Shopping level of
Reporting:
• Shopping: Category
• Shopping: Product Type
• Shopping: Brand
• Shopping: Item ID
• Shopping Store ID
8. Select the level of reporting on the drop down:
Best Practice:
“Shopping: Item ID” will give you most granular reporting –
providing KPIs at the item ID level.
Bing Shopping UI Reporting
*For conversion and CPA data implement UET conversion tags
Use the Item ID level reporting to filter through items
based on your business goals.
• Export and filter KPIs
• Identify and adjust bids based on item level KPIs
• Identifying items you may want to exclude
• Insight into other feed attributes such as brand and
category performance
9. Select the “Reports” tab at the top navigation
Reports
Two types of BSC reports:
• Product Partition
• Product Dimension
Bing Shopping Reports
10. Select the “Reports” tab at the top navigation
Reports
Two types of BSC reports:
• Product Partition
• Product Dimension
Bing Shopping Reports
11. Product Partition and Dimension Report:
• Partition Report - Report overview of the Product Group structure and break out w/KPIs
• Dimensions Report - Line item detail report of each item ID w/KPIs (Best report for optimization to
understand which items are performing/non-performing)
Choose your report type along with your General Settings
Under Choose your columns > Select the necessary attributes under the "Attributes" tab. For Product
Dimension you will want to add the following to be safe:
- Brand
- Category 1 - 5 Level
- Condition
- Custom Label 0 - 4
- Product Type 1 - 5 Level
Bing Shopping Reports
12. Product Partition and Dimension Report:
• Now click into the "Performance Statistics"
tab and add the following columns for more
insights
- Impression Share lost to Budget (%)
- Impression Share lost to Rank (%)
- Benchmark Bid
- Benchmark CTR (%)
- Impression Share (%)
• You can also filter by Device Type under
"Filter"
• Run the Reports!
Bing Shopping Reports
13. Product Partition and Dimension Report:
• Now click into the "Performance Statistics"
tab and add the following columns for more
insights
- Impression Share lost to Budget (%)
- Impression Share lost to Rank (%)
- Benchmark Bid
- Benchmark CTR (%)
- Impression Share (%)
• You can also filter by Device Type under
"Filter"
• Run the Reports!
Bing Shopping Reports
14. Product Partition and Dimension Report:
Use the optional Share of Voice columns (Impression Share % and Benchmark Bids) within the Product
Partition and Dimensions Reports to learn more about how to optimize.
Benchmark bid is a great way to see what the general bids are in the participating advertisers in the same
auctions as well Impression Share % to determine how they're ranking.
Bing Shopping Reports
*Hid specific columns in the dimension report to show the additional attributes for SOV reporting
15. Additional information:
Benchmark Bid – the general bid of participating advertisers in the same auction.
Impression share % – advertiser’s impression share for impressions generated through the Bing Ads
Network.
Impression share lost to budget % – percentage of impressions the advertiser lost out on the Bing Ads
Network due to insufficient budget.
Impression share lost to rank % – the percentage of impressions the advertiser lost out on the Bing Ads
Network due to low ad rank – BSC has no avg. position, it’s based off of showing on the SERP or not.
Benchmark CTR % - the general click thru rate of participating advertisers in the same auction.
Bing Shopping Reports
16. Utilize the “Search Term” report within the reports tab
Search Term Report
• Run a search term report > summary (unit of time)
• Compare both shopping and paid search campaigns to identify search terms that are performing well –
use those search term(s) to implement into your product title/description.
• Use the report to also identify terms that should be negated with negative keywords.
18. Have more questions?
Contact Us Directly
• Webinar Feedback: marketing@hanapinmarketing.com
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Thank you for attending our webinar! #thinkppc