This document provides growth tactics for content marketers in 2017. It recommends focusing on customer development to understand audience needs and create relevant content. Marketers should strategically create better quality content rather than more content. Distribution should be considered early and include tactics like targeted social media, influencers, and content syndication. The content experience should be optimized for readability, calls-to-action, and tailoring content to different audiences and stages of the buyer's journey. Measuring engagement and conversion metrics is important to evaluate content performance.