How Content Marketing and User Experience Go Hand-in-Hand

•

0 likes•1,027 views

Too often, content is treated as an "add-on" to a website, or buried in a neglected resource center. What B2B marketers need to understand is that treating their content separately from their user experience is killing their content's performance. It's crucial for B2B marketers to start considering their content as an integrated part of their user experience, but where should they start? In this presentation, UserTesting's Stef Miller explains how B2B content marketers can start providing a great user experience.

Marketing

@uberﬂip#uberwebinar @usertesting!
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar J)
Join in on

@uberﬂip#uberwebinar @usertesting!
Stick Around For a Demo

@uberﬂip#uberwebinar @usertesting!
What is Usability?
The quality of a user’s experience.

@uberﬂip#uberwebinar @usertesting!
effectiveness
usability.gov

@uberﬂip#uberwebinar @usertesting!
efficiency
usability.gov

@uberﬂip#uberwebinar @usertesting!
satisfaction
usability.gov

@uberﬂip#uberwebinar @usertesting!
éaffinity
érevenue

@uberﬂip#uberwebinar @usertesting!
Perception is
Everything.

@uberﬂip#uberwebinar @usertesting!
Avoid
distractions.

@uberﬂip#uberwebinar @usertesting!
Marketers need to
K.I.S.S. more often.
(Keep It Simple Stupid)
- Stef Miller!
“!
”!

@uberﬂip#uberwebinar @usertesting!
Create great CTA’s

@uberﬂip#uberwebinar @usertesting!
Figuring out what to click
on shouldn’t be a process
of trial and error.
- Stef Miller!
“!
”!

@uberﬂip#uberwebinar @usertesting!
Extremes can
be unsettling

@uberﬂip#uberwebinar @usertesting!
Forms shouldn’t
scare people

@uberﬂip#uberwebinar @usertesting!
A solid redesign of a bad
form could increase
conversions 10–40%.
- Luke Wroblewski!
Digital Product Leader!
“!
”!

@uberﬂip#uberwebinar @usertesting!
Copy matters, a lot

@uberﬂip#uberwebinar @usertesting!
Tips for writing
effective copy:
•  Learn from users, use their language
•  Avoid jargon, don’t get gimmicky
•  Read it out loud first
•  Ask no less than 3 others to read it too
•  Get to the point, but make sure to
provide enough context
•  Test it!

@uberﬂip#uberwebinar @usertesting!
Advertising lacks
consistency

Join 20,000+ smart marketers
& subscribe to our daily email
Subscribe Now

@uberﬂip#uberwebinar @usertesting!
Don’t forget about the
After Effect

@uberﬂip#uberwebinar @usertesting!
Beware of distractions
Make sure that whatever is on your page is pointing
people to take action, not preventing them from
completing the task at hand.
Links + CTA’s should be recognizable
Tried and true link conventions from the early days of the
web are still the most effective ways to format your links.
CTA’s must be compelling!
Extremes can be unsettling
Keep it simple! Make your point, provide a clear call to
action, get rid of everything else. Be sure to test new
ideas to see if they improve conversions.
Forms shouldn’t scare people
Forms can make or break landing page UX.
Copy matters, a lot
Write it, read it, say it, test it.
Ads + landing pages should match
Maintain the theme from your ads to your landing
pages and continue the conversation that brought
users to your page.
Don’t forget about the ‘after’ effect
Consider the entire experience, not just the initial view.

@uberﬂip#uberwebinar @usertesting!
What does this mean
for your content
experience?

@uberﬂip#uberwebinar @usertesting!
Your
Content
Top of the
Funnel
Middle of the
Funnel
Bottom of
the Funnel
By Topic By Type By Vertical By Persona
Content
must
be
easy
for

buyers
and
your
team
to
ﬁnd.

@uberﬂip#uberwebinar @usertesting!
Tailored Experience
Optimized for Goals
Relevant Content Mix
Well Organized

@uberﬂip#uberwebinar @usertesting!
This tells me
nothing!

@uberﬂip#uberwebinar @usertesting!
Optimizing for
your goals.

@uberﬂip#uberwebinar @usertesting!
Long forms vs. Short forms
Lead Gen vs. Awareness
Lead Gen vs. Subscribers
Gated vs. Ungated
Hard CTA vs. Soft CTA

@uberﬂip#uberwebinar @usertesting!
Compelling copy
counts.
(alliteration doesn’t hurt)

@uberﬂip#uberwebinar @usertesting!
Telling Headline
Helpful Description
Clear Call-to-Action
Optimized Form
Credibility

@uberﬂip#uberwebinar @usertesting!
The aftereffect.

@uberﬂip#uberwebinar @usertesting!
Targeted
Timely
Useful (resources)
Video (converts)
54% Open Rate
18.2% CTR

@uberﬂip#uberwebinar @usertesting!
QUESTION TIME!
Stef Miller
Marketing Manager, Demand Gen,
@supahstef
hub.uberﬂip.com
Hana Abaza
VP Marketing, Uberflip
@hanaabaza

The document provides 6 tips for optimizing landing pages to bring in more visitors: 1. Optimize the landing page with keywords relevant to the product or service to help potential customers find the page. 2. Use trigger keywords and language from the target audience to connect with them emotionally and show how their problems can be solved. 3. Include testimonials to reassure visitors and generate a feeling of safety. 4. Sprinkle calls to action throughout the text to tell visitors what action to take. 5. Have a single clear value proposition that is reinforced throughout the page.

How to Optimize the Content Experience for Lead Gen

Hana Abaza

Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging. How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc. Hope you enjoy! Hana

Automate your startup, by Côme Courteault, Growth Hacker at TheFamily

TheFamily

How to Write a Persuasive Product Description that Sells

Darren DeMatas, MBA

19 tips to make your product description more persuasive. Includes a dozen ecommerce examples. People don’t read online; unless they’re about to spend money—then they scrutinize each word. Design, SEO, and advertising can only get you so far. If you want to accelerate sales online, you need persuasive copy. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. Most marketers ignore how our brains work and fight against human psychology.

How to Craft An Effective Landing Page and Pitch

Maggie Georgieva

UX Writing For Chatbots - 7 Critical Steps to Take

Carmine Mastropierro

Selling Content to the C-Suite

Uberflip

Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...

Joanna Gęsicka

Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.

Writing effective product descriptions is an art. Getting it right can mean the difference between selling millions of products to millions of people and watching millions of visitors click away to purchase the same product from your competitors. Follow these rules when writing product descriptions to engage consumers and convert casual visitors into loyal customers. Learn more: https://www.onespace.com/blog/2017/04/6-keys-to-writing-product-descriptions-that-sell/

Sales speech

Johanna Heinonen

This document provides a step-by-step process for constructing an effective sales speech: 1) Engage with the customer before launching into sales, 2) Ask questions to understand what problems the customer wants to solve, 3) Present how your product or service solves those problems, offering specific examples, and 4) Suggest that your product is a solution to their needs. It emphasizes finding customers' "hot buttons" by solving their problems or highlighting product benefits, and stresses asking questions to engage customers and understand their needs.

Writing Ad Copy For Massive Success

Anthony Frye

Writing effective ad copy is essential for success as an internet marketer. The document provides 5 tips for writing successful ad copy: 1) Tell stories, as people love stories, 2) Use numbers as people are attracted to numbers in headlines, 3) Use dialogue by including quotation marks to engage the reader, 4) Use powerful language with words that trigger emotions, and 5) Include a clear call to action so readers know what to do. Mastering ad copy writing can lead to a highly paid career as a copywriter.

Landing Page SEO Copy

Daniel Howard

This document provides guidance on writing effective landing page copy by outlining four foundational principles: 1. Start with defining a single, clear goal for the landing page and work backwards by addressing objections and anxieties visitors may have that could prevent them from completing that goal. 2. Consider how awareness of the offer dictates the appropriate length of the page - shorter for low awareness, longer for high awareness. 3. Avoid trying to write the page all at once and instead focus on one element at a time such as the headline or call to action. 4. Tailor the length and depth of information provided based on the level of awareness the target audience has of the offer being promoted on the landing

The Art of Visual Content and the Science That Makes it Convert

Uberflip

The document discusses using visual content and Uberflip to create engaging content experiences. It promotes Visual.ly and Uberflip, highlighting how Visual.ly uses Uberflip to create killer content experiences through discoverable and shareable content, calls-to-action, and lead generation. The document encourages attendees to ask questions and talks to them about starting their next content project.

Building a Massive Email List With Video

semrush_webinars

Are you ready to have your video efforts transform your email list into a powerhouse? Video can do a lot of things for your business, but one major boon is kicking your email list into complete overdrive. If you are ready for ultimate success in video marketing, tune into “Building a Massive Email List With Video” with Wistia’s very own customer champion Jordan Munson and SEMrush’s inbound marketing strategist and webinar host Paul Klebanov. Together they will bring forth the strategies you need to start transforming yourself into the ultimate video list-building ninja. In this webinar, you will uncover: How to fuel your videos with viewers who are hungry for your content. Wistia's very own insider strategies used to grow its audience by a huge margin in the last two years. Secret 60 second sales hook formula used to skyrocket your visitors conversion rates. Strategies you can implement today to put your video on steroids and virtually guarantee that your efforts working overtime for your and your business so you don't have to. And much more, including how to get your video to nurture your leads completely on autopilot.

landing_page

Jay Dillon

The document provides guidance on optimizing landing pages by including key elements like a compelling headline, introductory text, key benefits, calls to action, forms, and supporting elements. It recommends crafting the headline and benefits to address user needs, keeping the call to action visible, minimizing forms, and including testimonials that specifically address common objections. The guidance is intended to help users clearly understand and easily complete the desired action on the landing page.

Startup Engineering for Non-Technical Founders

Growth Hacking Asia

The X factor: The Secret to Better Content Marketing

Mathew Sweezey

The number one thing that your home page must do for you is convert visitors

morenews222

The document discusses how to build an effective home page that converts visitors into leads and subscribers. It recommends keeping the home page simple with minimal text and a clear call to action. The top area above the fold should be used for the opt-in form rather than extensive branding. Adding a short, personality-filled video can also help conversions if it is placed prominently on the page. Testing and tweaking the home page design is important to improve conversion rates over time.

Sales Deck Bootcamp Slides

Bryan J Noel

I will create landing page sales funnel squeeze page by elementor

websamiul

This freelancer offers web development services including creating high quality landing pages, sales pages, and sales funnels using Elementor and WordPress. With over 3 years of experience designing over 100 live projects, they can help businesses grow by designing clean, responsive landing pages that convert visitors into customers through features like payment gateways and social media integration.

Fori Presentation

booker12

- A company blog can help connect businesses to active buyers searching online through free internet advertising like blogging. Blogging small businesses see 56% more traffic than static sites, driving more sales. - Setting up a blog optimizes a business's products to appear on the first page of Google searches, where most buyers are found. The blog is written by the business to share their expertise on products and services to establish authority in their industry. - Businesses can include videos, manuals and instructions on their blog to reduce customer service needs while providing value to buyers. Over time, the blog grows the business's reputation as an industry expert, enticing more customers to purchase their products.

Managing Freelancers Without Losing Your Mind

Melissa Eggleston

Non-profits and small businesses often need specialized skills that don’t exist within their staff. You may depend on content creators such as designers, writers, photographers, and videographers to help with your website and other communication channels. Often these outside people aren’t managed very well, and projects can become an unpleasant challenge. The key to great relationships with outside talent is understanding and empathy. This leads to better project outcomes and less stress throughout the process for all. This prevention shares research I’ve conducted with freelancers through interviews and surveys. Learn what content creators want from management!

Connect thedotsfinalslideshare

sdgeorge3

The document discusses connecting dots to create and keep customers through creative demand generation tactics. It provides examples from Guatemala, Brazil and South Korea of companies using tactics like gamification, mobile apps, social media, and virtual stores. The document argues that applying these creative and technology-enabled tactics can generate instant sales, qualified leads, and help apply traditional demand generation approaches to both business-to-consumer and business-to-business contexts. It acknowledges Steve Jobs' quote about only connecting dots looking backwards, but counters that technology now provides the dots to connect ideas and move marketing approaches forward.

The Importance of Listening to Your Customers

Drift

The document discusses the importance of listening to customers and provides examples of companies that failed or succeeded by listening to customer feedback. It introduces the "Spotlight Framework" to categorize customer feedback into user experience issues, product marketing issues, and positioning issues to prioritize responses. It advocates using an incremental approach to make many small updates in response to feedback rather than large changes, in order to strengthen the brand through improved customer experience.

Customer-Driven Development – Driving Growth Through Communication - Gurubava...

Atlassian

Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)

Conversion Rate Experts

Learning from your mistakes is expensive. So learn from ours. Rand Fishkin is the co-founder of Moz, and one of the web industry’s most innovative thought leaders. His company’s values—embodied by the acronym TAGFEE—are well worth reading; they are bold and innovative. In addition to being an expert in search engine optimization (SEO), he has extensive knowledge of conversion rate optimization (CRO), having contributed a whole chapter to the first edition of Marketing Sherpa’s Landing Page Handbook. Dr Karl Blanks is the co-founder of Conversion Rate Experts, a consultancy that has designed pages for more top-500 websites than any other company. He has the benefit of having grown almost every type of web business. In this webcast, you’ll get * Strategic and tactical mistakes that we have made and seen. It’s likely that your company is making some of these mistakes right now, and can easily fix them. * How CRO affects SEO. Many companies worry that CRO will damage their search-engine rankings. Rand will explain how to increase your conversions whilst keeping—or even enhancing—your organic rankings. * Q&A: Ask Rand and Karl your burning conversion questions.

How to sell Ad spaces

hasan aboul hasan

How to Increase Conversions With Marketing Personalization

Uberflip

For today’s buyers, mass marketing tactics come across as nothing more than just another business vying for attention in a crowded internet. The only messages that stand out are the ones that speak directly to the people you’re trying to reach—who they are, where they’re coming from and what they really want. One-to-One Marketing, or personalized marketing, is the future of how companies will communicate with customers. In this presentation, Salesforce's Mathew Sweezey, author of Marketing Automation for Dummies, explains how to go beyond audience segmentation and start implementing true marketing personalization.

How to ux writing ramona furter

Ramona Furter

How to Educate and Convert in Competitive SaaS Markets

Uberflip

Education and timing are key to closing deals – especially when your product or service doesn't have a line in your prospect's budget sheet. This is a common problem among SaaS (software as a service) providers, who are selling in highly competitive and emerging markets. How can your sales and marketing teams work together to stand out from the competition? In this presentation, Datanyze's Ben Sardella and Uberflip's Hana Abaza explain how to educate (and ultimately, convert) using a competitive sales strategy.

What's hot

How to Write a Product Description That Sells

OneSpace

Sales speech

Johanna Heinonen

Writing Ad Copy For Massive Success

Anthony Frye

Landing Page SEO Copy

Daniel Howard

The Art of Visual Content and the Science That Makes it Convert

Uberflip

Building a Massive Email List With Video

semrush_webinars

landing_page

Jay Dillon

Startup Engineering for Non-Technical Founders

Growth Hacking Asia

The X factor: The Secret to Better Content Marketing

Mathew Sweezey

The number one thing that your home page must do for you is convert visitors

morenews222

Sales Deck Bootcamp Slides

Bryan J Noel

I will create landing page sales funnel squeeze page by elementor

websamiul

Fori Presentation

booker12

Managing Freelancers Without Losing Your Mind

Melissa Eggleston

Connect thedotsfinalslideshare

sdgeorge3

The Importance of Listening to Your Customers

Drift

Customer-Driven Development – Driving Growth Through Communication - Gurubava...

Atlassian

Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)

Conversion Rate Experts

How to sell Ad spaces

hasan aboul hasan

What's hot (19)

How to Write a Product Description That Sells

Sales speech

Writing Ad Copy For Massive Success

Landing Page SEO Copy

The Art of Visual Content and the Science That Makes it Convert

Building a Massive Email List With Video

landing_page

Startup Engineering for Non-Technical Founders

The X factor: The Secret to Better Content Marketing

The number one thing that your home page must do for you is convert visitors

Sales Deck Bootcamp Slides

I will create landing page sales funnel squeeze page by elementor

Fori Presentation

Managing Freelancers Without Losing Your Mind

Connect thedotsfinalslideshare

The Importance of Listening to Your Customers

Customer-Driven Development – Driving Growth Through Communication - Gurubava...

Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)

How to sell Ad spaces

How to Personalize Content Experiences at Scale

Uberflip

Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it? Presented at the Chicago CMO Executive Summit, Randy Frisch shares an actionable framework for persuading prospects through the power of personalized content experiences through your top marketing strategies—inbound marketing, account-based marketing, and sales enablement.

Customizing the Content Experience: Five Data Science Insights That Will Impr...

Uberflip

Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them. In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole. You’ll learn: - How to get 7x your current conversion rate - One simple thing you can do today to see an 800% lift in content views - How to implement AI to automatically boost engagement

Convert Your ABM Target Accounts with Personalized Content Slideshare

Uberflip

The document discusses how to use personalized content and account-based marketing (ABM) strategies to target accounts. It provides examples of how Terminus and Uberflip help companies create personalized landing pages and content experiences for prospects and track engagement across target accounts. Key recommendations include empowering sales with content, measuring engagement among target accounts, and focusing on providing an authentic and memorable content experience for prospects.

Fire Up Your ABM Programs With Personalized Video Content at Scale

Uberflip

Re-Engage the Dead With Killer Content Experiences

Uberflip

You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got your sales team working those phones trying to close these high-ticket deals. But sometimes, along the way, some of these leads become disengaged and opportunities are lost. It’s going to take the same amount of DEADication—and a killer content experience—to breathe life back into your dead leads and opportunities. We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your dead leads to crawl out of the ground and fuel your pipeline.

Mastering the Content Experience: Five Data Science Insights That Will Improv...

Uberflip

Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them. In this class, we’ll show you how to maximize the returns from your content by improving the content experience as a whole. You’ll learn: - How to get 7x your current conversion rate - One simple thing you can do today to see an 800% lift in content views - How to implement AI to automatically boost engagement

Persuading Prospects Through Personalization

Uberflip

Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is critical, but you also know it's damn hard to do-harder still as you scale to thousands of prospects. Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done-or is it? Randy Frisch, President and CMO at Uberflip, presents an actionable framework for persuading prospects through the power of personalized content experiences for your top B2B marketing strategies-inbound marketing, account-based marketing, and sales enablement.

More from Uberflip (20)

Accelerate The Buyer Journey

How B2B Marketers are Personalizing ABM Content Experiences

Persuading Prospects Through Personalization

The New Playbook for Personalizing Content Experiences at Scale

Personalizing ABM Content Experiences at Scale

Building a Customer Experience That Converts - Four Pillars to Creating a Win...

How to Build and Distribute Personalized Content Experiences for ABM and Even...

Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...

Uncovering the Mystery of High-Converting Demand Generation Experiences

How B2B Marketers are Personalizing ABM Content Experiences

The New 5-Step Playbook for Personalizing Content Experiences at Scale

Creating Harmony Between Demand Generation and ABM

Supercharge Your Content and ABM Strategies with Uberflip & Sigstr

How to Personalize Content Experiences at Scale

Customizing the Content Experience: Five Data Science Insights That Will Impr...

Convert Your ABM Target Accounts with Personalized Content Slideshare

Fire Up Your ABM Programs With Personalized Video Content at Scale

Re-Engage the Dead With Killer Content Experiences

Mastering the Content Experience: Five Data Science Insights That Will Improv...

Persuading Prospects Through Personalization

Recently uploaded

Advanced Storytelling Concepts for Marketers

Ed Shimp

Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored. The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity. There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years. Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction. We will discuss: • Rhetoric – The art of effective communication • The Socratic Method – You cannot teach, but you can persuade people to learn • Plato’s Cave – You sell products, but you market ideas • Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.

What Software is Used in Marketing in 2024.

Ishaaq6

This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms. The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels. Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns. In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace. This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.

Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK

rawlensproductionsco

3 Best “Add to Calendar” Link Generator Tools (2024)

“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook. These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar. They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates. These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar. Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.

Digital Marketing Company in India - DIGI Brooks

DIGI Brooks

From Subreddits To Search: Maximizing Your Brand's Impact On Reddit

Search Engine Journal

The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights. Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences. You’ll hear: - The evolution of Reddit as a major influencer on SERPS over the years. - The impact of recent changes and partnerships on Reddit’s place in search. - A comprehensive look at Reddit, how it works, and how to approach it. - Unique engagement opportunities presented by Reddit. With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences. Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.

THE STORY COMMUNICATION Credential 2024.pptx

huyenngo62

Embark on style journeys Indian clothing store denver guide.pptx

Omnama Fashions

Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.

在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样

5ys5mvlp

学校原件一模一样【微信：741003700 】《(worc毕业证书)伍斯特大学毕业证成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf

1Solutions Pvt. Ltd.

Boost Your Instagram Views Instantly Proven Free Strategies.

InstBlast Marketing

一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理

oeveu

TMU毕业证假文凭【微信95270640】（多伦多都会大学毕业证成绩单本科学历）Q微信95270640(补办TMU学位文凭证书)多伦多都会大学留信网学历认证怎么办理多伦多都会大学毕业证成绩单精仿本科学位证书硕士文凭证书认证Seneca College diplomaoffer,Transcript办理硕士学位证书造假多伦多都会大学假文凭学位证书制作TMU本科毕业证书硕士学位证书精仿多伦多都会大学学历认证成绩单修改制作，办理真实认证、留信认证、使馆公证、购买成绩单，购买假文凭，购买假学位证，制造假国外大学文凭、毕业公证、毕业证明书、录取通知书、Offer、在读证明、雅思托福成绩单、假文凭、假毕业证、请假条、国际驾照、网上存档可查！ 1:1完美还原海外各大学毕业材料上的工艺：水印阴影底纹钢印LOGO烫金烫银LOGO烫金烫银复合重叠。文字图案浮雕激光镭射紫外荧光温感复印防伪。可办理以下真实多伦多都会大学存档留学生信息存档认证： 1多伦多都会大学真实留信网认证（网上可查永久存档无风险百分百成功入库）； 2真实教育部认证（留服）等一切高仿或者真实可查认证服务（暂时不可办理）； 3购买英美真实学籍（不用正常就读直接出学历）； 4英美一年硕士保毕业证项目（保录取学校挂名不用正常就读保毕业）留学本科/硕士毕业证书成绩单制作流程： 1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询多伦多都会大学多伦多都会大学毕业证学位证）； 2开始安排制作多伦多都会大学毕业证成绩单电子图； 3多伦多都会大学毕业证成绩单电子版做好以后发送给您确认； 4多伦多都会大学毕业证成绩单电子版您确认信息无误之后安排制作成品； 5多伦多都会大学成品做好拍照或者视频给您确认； 6快递给客户（国内顺丰国外DHLUPS等快读邮寄） — — — — — — — — — — — 《文凭顾问Q/微：95270640》大街小巷人潮涌动山娃一路张望一路惊叹他发现城里的桥居然层层叠叠扭来扭去桥下没水却有着水一般的车水马龙山娃惊诧于城里的公交车那么大那么美不用买票乖乖地掷下二枚硬币空调享受还能坐着看电视呢屡经辗转山娃终于跟着父亲到家了山娃没想到父亲城里的家会如此寒碜更没料到父亲的城里竟有如此简陋的鬼地方父亲的家在高楼最底屋最下面很矮很黑是很不显眼的地下室父亲的家安在别人脚底下须绕过高楼旁边的垃圾堆下八个台阶才到父亲将

一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理

10h6bbc4

原件一模一样【微信：WP101A】【澳洲纽卡斯尔大学毕业证（UoN学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信：WP101A】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

Viapulsa - Content Strategist Assignment

Amal Agung Cahyadi

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

Learn more about affiliate marketing as a beginner

MichaelGiles34

2024 Trend Updates: What Really Works In SEO & Content Marketing

Search Engine Journal

The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready? Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust. You’ll hear: - The top SEO trends to prioritize in 2024 to achieve long-term success. - Predictions for SGE’s impact, and how to adapt. - What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important). With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates. If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.

DTA Promotion - Marketing Specialist Assignment

Amal Agung Cahyadi

NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...

BBPMedia1

Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf

Eastern Online-iSURVEY

Recently uploaded (20)

Advanced Storytelling Concepts for Marketers

What Software is Used in Marketing in 2024.

Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK

3 Best “Add to Calendar” Link Generator Tools (2024)

Digital Marketing Company in India - DIGI Brooks

From Subreddits To Search: Maximizing Your Brand's Impact On Reddit

THE STORY COMMUNICATION Credential 2024.pptx

Embark on style journeys Indian clothing store denver guide.pptx

在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf

Boost Your Instagram Views Instantly Proven Free Strategies.

一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理

一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理

Viapulsa - Content Strategist Assignment

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

Learn more about affiliate marketing as a beginner

2024 Trend Updates: What Really Works In SEO & Content Marketing

DTA Promotion - Marketing Specialist Assignment

NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...

Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf

How Content Marketing and User Experience Go Hand-in-Hand

1. @uberﬂip#uberwebinar @usertesting! How Content Marketing and User Experience Go Hand-in-Hand Hana Abaza VP Marketing, Uberflip @hanaabaza Stef Miller Marketing Manager, Demand Gen, @supahstef

2. @uberﬂip#uberwebinar @usertesting! WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinar J) Join in on

3. @uberﬂip#uberwebinar @usertesting! Stick Around For a Demo

4. @uberﬂip#uberwebinar @usertesting! What is Usability? The quality of a user’s experience.

5. @uberﬂip#uberwebinar @usertesting! effectiveness usability.gov

6. @uberﬂip#uberwebinar @usertesting! efficiency usability.gov

7. @uberﬂip#uberwebinar @usertesting! satisfaction usability.gov

8. @uberﬂip#uberwebinar @usertesting! éaffinity érevenue

9. @uberﬂip#uberwebinar @usertesting! Perception is Everything.

10. @uberﬂip#uberwebinar @usertesting! Avoid distractions.

11. @uberﬂip#uberwebinar @usertesting! Marketers need to K.I.S.S. more often. (Keep It Simple Stupid) - Stef Miller! “! ”!

12. @uberﬂip#uberwebinar @usertesting!

13. @uberﬂip#uberwebinar @usertesting!

14. @uberﬂip#uberwebinar @usertesting! Create great CTA’s

15. @uberﬂip#uberwebinar @usertesting! Figuring out what to click on shouldn’t be a process of trial and error. - Stef Miller! “! ”!

16. @uberﬂip#uberwebinar @usertesting!

17. @uberﬂip#uberwebinar @usertesting! Extremes can be unsettling

18. @uberﬂip#uberwebinar @usertesting!

19. @uberﬂip#uberwebinar @usertesting! Forms shouldn’t scare people

20. @uberﬂip#uberwebinar @usertesting!

21. @uberﬂip#uberwebinar @usertesting! A solid redesign of a bad form could increase conversions 10–40%. - Luke Wroblewski! Digital Product Leader! “! ”!

22. @uberﬂip#uberwebinar @usertesting! Let’s take a step back. What does a form do? •  Sets an expectation •  Requires attention •  Blocks access •  Triggers an emotional response •  Slows people down Tips for great form experiences: •  Extend the brand’s experience •  Provide access to something of value •  Include a contextual call-to-action •  Surprise users by their ease-of-use •  Optimize for both desktop & mobile

23. @uberﬂip#uberwebinar @usertesting!

24. @uberﬂip#uberwebinar @usertesting! Copy matters, a lot

25. @uberﬂip#uberwebinar @usertesting!

26. @uberﬂip#uberwebinar @usertesting! Tips for writing effective copy: •  Learn from users, use their language •  Avoid jargon, don’t get gimmicky •  Read it out loud first •  Ask no less than 3 others to read it too •  Get to the point, but make sure to provide enough context •  Test it!

27. @uberﬂip#uberwebinar @usertesting! Advertising lacks consistency

28. @uberﬂip#uberwebinar @usertesting!

29. Join 20,000+ smart marketers & subscribe to our daily email Subscribe Now

30. @uberﬂip#uberwebinar @usertesting!

31. @uberﬂip#uberwebinar @usertesting!

32. @uberﬂip#uberwebinar @usertesting! Don’t forget about the After Effect

33. @uberﬂip#uberwebinar @usertesting!

34. @uberﬂip#uberwebinar @usertesting!

35. @uberﬂip#uberwebinar @usertesting!

36. @uberﬂip#uberwebinar @usertesting!

37. @uberﬂip#uberwebinar @usertesting! Beware of distractions Make sure that whatever is on your page is pointing people to take action, not preventing them from completing the task at hand. Links + CTA’s should be recognizable Tried and true link conventions from the early days of the web are still the most effective ways to format your links. CTA’s must be compelling! Extremes can be unsettling Keep it simple! Make your point, provide a clear call to action, get rid of everything else. Be sure to test new ideas to see if they improve conversions. Forms shouldn’t scare people Forms can make or break landing page UX. Copy matters, a lot Write it, read it, say it, test it. Ads + landing pages should match Maintain the theme from your ads to your landing pages and continue the conversation that brought users to your page. Don’t forget about the ‘after’ effect Consider the entire experience, not just the initial view.

38. @uberﬂip#uberwebinar @usertesting! What does this mean for your content experience?

39. @Uberflip @HanaAbaza

40. @uberﬂip#uberwebinar @usertesting! Your Content Top of the Funnel Middle of the Funnel Bottom of the Funnel By Topic By Type By Vertical By Persona Content must be easy for buyers and your team to ﬁnd.

41. @uberﬂip#uberwebinar @usertesting! Tailored Experience Optimized for Goals Relevant Content Mix Well Organized

42. @uberﬂip#uberwebinar @usertesting! This tells me nothing!

43. @uberﬂip#uberwebinar @usertesting!

44. @uberﬂip#uberwebinar @usertesting!

45. @uberﬂip#uberwebinar @usertesting!

46. @uberﬂip#uberwebinar @usertesting!

47. @uberﬂip#uberwebinar @usertesting!

48. @uberﬂip#uberwebinar @usertesting! Optimizing for your goals.

49. @uberﬂip#uberwebinar @usertesting! Long forms vs. Short forms Lead Gen vs. Awareness Lead Gen vs. Subscribers Gated vs. Ungated Hard CTA vs. Soft CTA

50. @uberﬂip#uberwebinar @usertesting! Compelling copy counts. (alliteration doesn’t hurt)

51. @uberﬂip#uberwebinar @usertesting! Telling Headline Helpful Description Clear Call-to-Action Optimized Form Credibility

52. @uberﬂip#uberwebinar @usertesting!

53. @uberﬂip#uberwebinar @usertesting! The aftereffect.

54. @uberﬂip#uberwebinar @usertesting! Targeted Timely Useful (resources) Video (converts) 54% Open Rate 18.2% CTR

55. @uberﬂip#uberwebinar @usertesting! QUESTION TIME! Stef Miller Marketing Manager, Demand Gen, @supahstef hub.uberﬂip.com Hana Abaza VP Marketing, Uberflip @hanaabaza

56. Join 20,000+ smart marketers & subscribe to our daily email Subscribe Now

How Content Marketing and User Experience Go Hand-in-Hand

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Similar to How Content Marketing and User Experience Go Hand-in-Hand

Similar to How Content Marketing and User Experience Go Hand-in-Hand (20)

More from Uberflip

More from Uberflip (20)

Recently uploaded

Recently uploaded (20)

How Content Marketing and User Experience Go Hand-in-Hand