SpinWeb is a digital agency founded in 1996 and became a Results-Only Work Environment (ROWE) in 2008. This has been the single most significant and revolutionary change our agency has ever implemented. ROWE is more than flexible hours, more than telecommuting and more than a “virtual” workforce. It is a mindset shift that has enabled us to be more efficient than ever before, recruit and retain the best talent available, and lead a happy and productive team. Learn how to balance work/life in a ROWE, how to lead without micro-managing, how to use the right tools and technologies to keep everything running smoothly, and how to embrace a culture where there is no work schedule, no limits on vacation time, and all meetings are optional. Learning points and takeaways: * How to empower your team to do the very best work * How to recruit and retain the very best people * How to communicate and collaborate in a virtual environment * How to set up the right processes for maximizing efficiency

1. How to Unlock the
HIDDEN POTENTIAL
of Your Team With a
Results-Only Work
Environment™ (ROWE™)
PRESENTED BY: MICHAEL REYNOLDS

2. Michael Reynolds
About Michael:
• President / CEO of SpinWeb
• Cellist, tennis player
• Sushi connoisseur
• @michaelreynolds
• HubSpot Gold Partner
• inbound.org/michael

3. MasteringHubSpot.com

4. Origins of ROWE™

5. Our History with ROWE™

6. What is ROWE™?
“A Results-Only Work Environment™ is an
organization where everyone can do whatever they
want, whenever they want, as long as the work gets
done.”

7. But We’re Already Flexible!

8. What is ROWE™?
Guideposts:
1. People at all levels stop doing any activity that is a
waste of their time, the customer’s time, or the
company’s money.
2. Employees have the freedom to work any way
they want.
3. Every day feels like Saturday.

9. What is ROWE™?
Guideposts:
4. Work isn’t a place you go, it’s something you do.
5. People have an unlimited amount of paid time off as
long as the work gets done.
6. Leaving the workplace at 2pm is not considered
leaving early; arriving at the workplace at 2pm is
not considered coming in late.
7. Nobody talks about how many hours they work.

10. What is ROWE™?
Guideposts:
8. Every meeting is optional.
9. It’s okay to catch a movie on a Tuesday afternoon;
it’s okay to grocery shop on a Wednesday morning;
it’s okay to take a nap on a Thursday afternoon.
10.There are no work schedules.

11. What is ROWE™?
Guideposts:
11.Nobody feels overworked, guilty, or stressed out.
12.There aren’t any last-minute fire drills.
13.There’s no judgment about how you spend your time.

12. What ROWE™ is Not
ROWE is Not:
• Flex time
• Telecommuting
• Flexible schedules
(These can all be components of a ROWE, but they all follow the rules of the old system)

13. ROWE vs. The Other Stuff
Other Stuff ROWE™
I can work from home a couple of days a week... we
have telecommuting!
I work wherever I want... the work is getting done.
I can work from home as long as I let my boss know. I work wherever I want... the work is getting done.
I can leave early on occasion for doctor
appointments... we're flexible!
I work whenever I want... the work is getting done.
It's fine if I don't show up right at 9am... we're
flexible!
I work whenever I want... the work is getting done.
We have PTO and my boss is pretty flexible about it.
I plan my vacations by collaborating with my team
so nothing falls throught the cracks.
My boss is cool with me making up my hours if I
need to adjust my schedule around personal stuff.
I work whenever I want... the work is getting done.
The office is where we work but I can sometimes
work from home when I need to.
I work wherever I want and use the office as a tool.

14. ROWE™ is a Cultural Shift

15. Tools for Working in a ROWE™
Apps:
• Skype / Google Hangouts / Chromebox / GTM
• Know Your Company
• Ruby Receptionists / mobile phones
• Virtual Assistant
• Laptops

16. Chromebox / Hangouts

17. Know Your Company

18. Ruby Receptionists

19. Virtual Assistant

20. Processes Matter

21. Processes Matter
How We Manage Processes:
• All processes are stored in Evernote
• Pasted into Basecamp for instant todo lists
• Everyone has ownership of processes
• Changes are communicated at weekly meetings

22. Managing in a ROWE™
Mindset:
• Manage work, not people
• Throw the clock out the window
• Set goals and metrics
• Don’t base conversations around location
• Let team members make their own
decisions about when/where/how they
work

23. Benefits of a ROWE™
Here’s What Happens:
• Team members take greater ownership
• Recruiting becomes really really easy
• Productivity increases… a lot!
• Your team is much happier
• Customer service is better
• Work/life balance becomes a reality (for real)

24. Recruiting in a ROWE™
When word gets out, you will never have a
shortage of talent (and your talent pool is
national).

25. Before You Freak Out…
Fear:
• “No one will come to the office?!”
• “I won’t know if my people are
working?!”
• “No one will come to my meetings?!”
• “How will we serve clients if no one
is at the office?!

26. Before You Freak Out…
Reality:
• People still use the office as a tool
• How do you know they’re working now?
Is the work getting done?
• If your meetings are worthwhile, people
will attend
• People figure out how to serve clients
even better

27. Shifting to ROWE™
www.GoROWE.com
November Certification Workshop
Discount code: ROWE2014

28. ROWE™ Jobs

29. Michael Reynolds
michael@spinweb.net
www.MichaelReynolds.com
@michaelreynolds
!
317.324.1100