From dorm room to board room, Facebook has evolved into the world's biggest brand marketing platform.
Learn how Facebook's continuing evolution impacts your brand and learn best practices that you can immediately put into practice.
The Evolution of Facebook Marketing - Ignite Social MediaJim Tobin
1) The document discusses the evolution of Facebook marketing over time from early features like groups and pages to current focuses on audience interaction, organic and paid reach, and mobile marketing.
2) As Facebook has grown, marketers must optimize for audience interaction and user-generated content, employ paid reach strategically, and embrace mobile opportunities.
3) Looking ahead, the document predicts Facebook will continue investing in mobile and local features while graph search and "parent-child" targeting create new marketing possibilities, though marketers must also address fragmentation and potential peaks in Facebook usage.
This document provides tips on setting up and optimizing a Facebook business page. It discusses establishing a professional profile, regularly posting engaging content like photos and questions, and using apps to capture new leads. The key recommendations are to post different types of content regularly, including resources, testimonials and "did you know" facts about your business. With consistent posting, the document claims a business can generate new local customers and leads from social media.
LSA Bootcamp San Francisco: Taking Control of Your Online ReputationLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp San Francisco: Email Marketing Best PracticesLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Successful corporate philanthropy requires more than a donation. You need brand-alignment, foresight and strategy, employee engagement, and measurable results. During our December Best Practice Network webinar, Susan McPherson, founder and CEO of McPherson Strategies, will explain how to create lasting impact through partnerships with nonprofits while avoiding common mishaps.
She'll share examples of companies that have done it right--and those that have fallen short. You’ll also learn why employee volunteering is a key part of a sustainable CSR program, and how you can get your employees onboard. Finally, Susan will underline the importance of social media and transparency in corporate philanthropy, sharing examples of how companies have elevated the impact of their programs through social and providing actionable tips that any organization can put into place.
This social media document provides tips and strategies for businesses to effectively utilize social media platforms like Facebook and Twitter. It discusses common business fears about social media and provides examples of how other companies have benefitted from social media. The document also outlines various customization, integration, and tool options for Facebook and Twitter, as well as signs that a business is effectively using social media through excellent customer service and open communication.
This document discusses how the platform provides easy access to micro-influencers to launch large-scale influencer marketing campaigns. It notes that micro-influencers with followings of 1-100k have higher engagement rates than celebrities or profiles with over 100k followers. The platform aims to make influencer marketing easier for brands by taking away headaches and allowing them to spend their time more effectively while also compensating influencers and helping both parties' brands grow.
The Evolution of Facebook Marketing - Ignite Social MediaJim Tobin
1) The document discusses the evolution of Facebook marketing over time from early features like groups and pages to current focuses on audience interaction, organic and paid reach, and mobile marketing.
2) As Facebook has grown, marketers must optimize for audience interaction and user-generated content, employ paid reach strategically, and embrace mobile opportunities.
3) Looking ahead, the document predicts Facebook will continue investing in mobile and local features while graph search and "parent-child" targeting create new marketing possibilities, though marketers must also address fragmentation and potential peaks in Facebook usage.
This document provides tips on setting up and optimizing a Facebook business page. It discusses establishing a professional profile, regularly posting engaging content like photos and questions, and using apps to capture new leads. The key recommendations are to post different types of content regularly, including resources, testimonials and "did you know" facts about your business. With consistent posting, the document claims a business can generate new local customers and leads from social media.
LSA Bootcamp San Francisco: Taking Control of Your Online ReputationLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp San Francisco: Email Marketing Best PracticesLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Successful corporate philanthropy requires more than a donation. You need brand-alignment, foresight and strategy, employee engagement, and measurable results. During our December Best Practice Network webinar, Susan McPherson, founder and CEO of McPherson Strategies, will explain how to create lasting impact through partnerships with nonprofits while avoiding common mishaps.
She'll share examples of companies that have done it right--and those that have fallen short. You’ll also learn why employee volunteering is a key part of a sustainable CSR program, and how you can get your employees onboard. Finally, Susan will underline the importance of social media and transparency in corporate philanthropy, sharing examples of how companies have elevated the impact of their programs through social and providing actionable tips that any organization can put into place.
This social media document provides tips and strategies for businesses to effectively utilize social media platforms like Facebook and Twitter. It discusses common business fears about social media and provides examples of how other companies have benefitted from social media. The document also outlines various customization, integration, and tool options for Facebook and Twitter, as well as signs that a business is effectively using social media through excellent customer service and open communication.
This document discusses how the platform provides easy access to micro-influencers to launch large-scale influencer marketing campaigns. It notes that micro-influencers with followings of 1-100k have higher engagement rates than celebrities or profiles with over 100k followers. The platform aims to make influencer marketing easier for brands by taking away headaches and allowing them to spend their time more effectively while also compensating influencers and helping both parties' brands grow.
Key elements of a Facebook Sales Funnel and tips for how to organize your content sharing on Facebook as well as the method to capture leads and outline time specific offers.
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...Dave Kerpen
In a world of brand publishing and evolving social media, staying ahead of the curve is no easy task. By creating niche content using your company’s core expertise and distributing that content using strategic tools and techniques, you can have a lasting impression on your audience.
John Hall (CEO, Influence & Co.) and Dave Kerpen (CEO, Likeable Local) discuss how brands can position themselves for long-term success through exceptional content and distribution in, "The Advanced Guide to Creating and Distributing Expert Content in an Ever-Changing Industry."
How Retailers can Grow Leads and Sales with Social MediaMike Gingerich
How can retailers grow leads and sales with Social Media? The key is understanding where you should be present, how you should communicate, and having a strategy for marketing campaigns that flow with the digital funnel process. Learn about the Digital Marketing Funnel and more from Mike Gingerich. Covering Social Media with specific ideas for Facebook, Pinterest, Google+, YouTube, and more.
Growing Leads and Sales with Social Media: The Digital Funnel StrategyMike Gingerich
How can you grow leads and have a real ROI with Social Media? You need to see social as part of a larger digital marketing strategy. Slides from a Keynote Presentation at Social Media Lima 2014.
Growing Leads & Sales with Social Media - event slidesMike Gingerich
This document provides guidance on using social media to grow leads and sales. It discusses focusing social media efforts on key networks like Facebook, Twitter, LinkedIn and Pinterest based on the target audience. The document also covers developing a social media strategy around attracting an audience at the top of the funnel with engaging content, capturing leads in the middle with value incentives, and making offers at the bottom. It emphasizes measuring performance through metrics like traffic, sign-ups and actions to evaluate success. The overall strategy presented is to develop a mix of content across networks to attract and engage an audience, capture leads through incentives, and generate sales through targeted offers.
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
Repurpose on Purpose: How to repurpose content for your target audience without breaking the bank. A modular approach to content that customizes repurposed content for specific target audiences and stages of the buying cycle. Lee Odden, CEO of TopRank Marketing.
Awesome cheat sheets to take your infographic marketing to the next level!
Learn how to optimize your infographics with Keyword Research, SEO, Social Media, and the perfect UI Setup.
Email List Building Masterclass #CMWorld Adam franklinBluewire Media
Adam Franklin shares lessons from building a list of 4 million email subscribers. He discusses various lead magnets and tactics that top marketers have used to grow their lists, including web templates, reports, mini-courses, bootcamps, summits, and giveaways. Tactics that performed well include landing pages, blog posts with opt-ins, webinars, joint ventures, and Facebook ads featuring video and infographics. List growth has ranged from 10,000 to 250,000 subscribers depending on the tactic.
The document discusses achieving progress through daily, weekly, and monthly accomplishments that lead to longer term goals. It emphasizes recognizing progress along the way to feel encouraged, and living a life focused on continuous improvement and opening greater possibilities. Various checklists are provided to support tracking progress over time on business and personal tasks.
John Thies -5 Ways to Improve your Email Campaigns (and get Better Results)Brooke Boyle
1) The document discusses 5 ways to improve email marketing campaigns and get better results. It provides tips on list segmentation, getting emails into inboxes, subject lines and preheader text, personalization, and progressive enhancement.
2) Accessibility in email is also covered, highlighting the importance of including proper tags, alt text, fonts, and reading structure.
3) Various email design elements are progressive enhanced, such as styled alt text, animated GIFs, video, and CSS/hot spot animation. Simplifying content by prioritizing the most important message is also recommended.
Darwin Analytics is a company that provides actionable insights to help marketers reach their goals using marketing data. The document shows examples of different marketing campaigns (tweets, Facebook posts, newsletters, blog posts, websites) and compares their performance metrics to demonstrate how considering multiple data points and cross-channel impacts can provide more useful insights than any single metric alone. It emphasizes that Darwin helps marketers understand how different channels work together to drive overall performance and conversions.
Power up your content marketing with ImpactanaImpactana
Are you looking at the right metrics when you measure the success of your content marketing campaigns? We’re looking to get an edge and earn share of mind with our marketing, not tons of tweets and likes, aren’t we?
Learn how to look at the right metrics!
5 Ways Your SMB Can Make More Money Using Social MediaDave Kerpen
The document outlines 5 ways to make money using social media: 1) generate referrals, 2) generate positive reviews and respond to negative ones, 3) use Facebook ads and offers to test and scale strategies, 4) create and promote your own information products, and 5) use tools and systems to automate processes and make them easier. The document was presented by Dave Kerpen, CEO of Likeable Local, and John Rampton, CEO of Due.com during a webinar on making money using social media.
How To Brand Yourself Online and Get Out Of 'Lead Poverty' Even If You Are St...Pallab Ghosal
How To Brand Yourself Online and Get Out of 'Lead Poverty' even if you are starting online marketing today
Check out my new blog!!!
http://www.earnwithpallab.com
https://www.facebook.com/EarnWithPallab
In this video Pallab Ghosal (Founder of Team Velocity) shares "Key components for online marketing success"
To Work With Him Directly Click The Link Below (Can be removed any time) http://www.pureleverage.com/launch/10?id=mgpg
Cheers!!!
5 Easy Steps to Transform Your Business in 2016Kirk Faulkner
The world has changed. We will soon look back on 2015 as the year the digital economy became dominant. New and established advisors must have a digital presence to succeed in the new business market.
Audience drift, robo-advisors, and increased compliance regulations will continue to make it harder for advisors to effectively reach, nurture and convert prospects. Join us as Craig Faulkner, CEO of FMG Suite, walks through the 5 easy steps to transform your business and embrace the new digital marketing world.
https://fmgsuite.com/broadcast/public/5-easy-steps-to-transform-your-business-in-2016/
How To Launch A Product On Product HuntRoy Povarchik
Product Hunt is one of the hottest places to launch your startup in right now!
We had the pleasure to host Ben Lang, Founder of MapMe and a Product Hunt moderator to tell us more about the platform and how leverage it for a successful launch.
This document provides tips and examples for how to use Impactana, a tool for content marketing. It describes how Impactana can help find content ideas by analyzing competitors' successful content. Impactana searches for content with high engagement metrics like comments, backlinks and downloads. The document also explains how Impactana can help overcome writer's block by finding popular articles in different niches. Impactana profiles YouTube influencers to help with content amplification and outreach. Overall, the document promotes Impactana as a tool to discover new content ideas, find influencers, and improve content marketing campaigns.
This document outlines 5 steps to bounce back from a failed content marketing campaign: 1) Re-evaluate what went wrong with the campaign by analyzing launch timing, data, design, and story; 2) Find the human story within the data to make it more relatable for journalists; 3) Ask experts like journalists for feedback to improve the campaign; 4) Create a digital press pack with materials to make it easy for journalists to cover the story; 5) Prepare for a relaunch by refining target lists, timing around events, and using an editorial calendar to support the new launch. Taking these steps with a framework and managing expectations can help turn a failed campaign around.
Secrets to Content Creation and Distribution at Scale, Jim Tobin, Social Fres...Social Fresh Conference
The document discusses opportunities for brands to create and distribute content at scale on social media. It outlines four approaches: 1) creating steady content internally or through agencies/services, which is difficult; 2) leveraging employee advocacy; 3) creating "Organish" content that spreads organically yet is sponsored; and 4) working with influencers. It advocates starting with great content and targeting syndication across multiple platforms to maximize impact. With this approach, content can drive sales and continue generating value for brands long after campaigns end through ongoing discovery and sharing.
The Future of Marketing: How to Get Started With Inbound Marketingrickburnes
This presentation is a guide to getting started with inbound marketing. It shows how you can use inbound marketing to transition from expensive traditional marketing to more efficient inbound marketing. It covers blogging, social media, search engine optimization (SEO), landing pages, and inbound sales. It was originally presented at the Power Breakfast Series in Wilmington, NC on June 10, 2014.
Key elements of a Facebook Sales Funnel and tips for how to organize your content sharing on Facebook as well as the method to capture leads and outline time specific offers.
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...Dave Kerpen
In a world of brand publishing and evolving social media, staying ahead of the curve is no easy task. By creating niche content using your company’s core expertise and distributing that content using strategic tools and techniques, you can have a lasting impression on your audience.
John Hall (CEO, Influence & Co.) and Dave Kerpen (CEO, Likeable Local) discuss how brands can position themselves for long-term success through exceptional content and distribution in, "The Advanced Guide to Creating and Distributing Expert Content in an Ever-Changing Industry."
How Retailers can Grow Leads and Sales with Social MediaMike Gingerich
How can retailers grow leads and sales with Social Media? The key is understanding where you should be present, how you should communicate, and having a strategy for marketing campaigns that flow with the digital funnel process. Learn about the Digital Marketing Funnel and more from Mike Gingerich. Covering Social Media with specific ideas for Facebook, Pinterest, Google+, YouTube, and more.
Growing Leads and Sales with Social Media: The Digital Funnel StrategyMike Gingerich
How can you grow leads and have a real ROI with Social Media? You need to see social as part of a larger digital marketing strategy. Slides from a Keynote Presentation at Social Media Lima 2014.
Growing Leads & Sales with Social Media - event slidesMike Gingerich
This document provides guidance on using social media to grow leads and sales. It discusses focusing social media efforts on key networks like Facebook, Twitter, LinkedIn and Pinterest based on the target audience. The document also covers developing a social media strategy around attracting an audience at the top of the funnel with engaging content, capturing leads in the middle with value incentives, and making offers at the bottom. It emphasizes measuring performance through metrics like traffic, sign-ups and actions to evaluate success. The overall strategy presented is to develop a mix of content across networks to attract and engage an audience, capture leads through incentives, and generate sales through targeted offers.
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
Repurpose on Purpose: How to repurpose content for your target audience without breaking the bank. A modular approach to content that customizes repurposed content for specific target audiences and stages of the buying cycle. Lee Odden, CEO of TopRank Marketing.
Awesome cheat sheets to take your infographic marketing to the next level!
Learn how to optimize your infographics with Keyword Research, SEO, Social Media, and the perfect UI Setup.
Email List Building Masterclass #CMWorld Adam franklinBluewire Media
Adam Franklin shares lessons from building a list of 4 million email subscribers. He discusses various lead magnets and tactics that top marketers have used to grow their lists, including web templates, reports, mini-courses, bootcamps, summits, and giveaways. Tactics that performed well include landing pages, blog posts with opt-ins, webinars, joint ventures, and Facebook ads featuring video and infographics. List growth has ranged from 10,000 to 250,000 subscribers depending on the tactic.
The document discusses achieving progress through daily, weekly, and monthly accomplishments that lead to longer term goals. It emphasizes recognizing progress along the way to feel encouraged, and living a life focused on continuous improvement and opening greater possibilities. Various checklists are provided to support tracking progress over time on business and personal tasks.
John Thies -5 Ways to Improve your Email Campaigns (and get Better Results)Brooke Boyle
1) The document discusses 5 ways to improve email marketing campaigns and get better results. It provides tips on list segmentation, getting emails into inboxes, subject lines and preheader text, personalization, and progressive enhancement.
2) Accessibility in email is also covered, highlighting the importance of including proper tags, alt text, fonts, and reading structure.
3) Various email design elements are progressive enhanced, such as styled alt text, animated GIFs, video, and CSS/hot spot animation. Simplifying content by prioritizing the most important message is also recommended.
Darwin Analytics is a company that provides actionable insights to help marketers reach their goals using marketing data. The document shows examples of different marketing campaigns (tweets, Facebook posts, newsletters, blog posts, websites) and compares their performance metrics to demonstrate how considering multiple data points and cross-channel impacts can provide more useful insights than any single metric alone. It emphasizes that Darwin helps marketers understand how different channels work together to drive overall performance and conversions.
Power up your content marketing with ImpactanaImpactana
Are you looking at the right metrics when you measure the success of your content marketing campaigns? We’re looking to get an edge and earn share of mind with our marketing, not tons of tweets and likes, aren’t we?
Learn how to look at the right metrics!
5 Ways Your SMB Can Make More Money Using Social MediaDave Kerpen
The document outlines 5 ways to make money using social media: 1) generate referrals, 2) generate positive reviews and respond to negative ones, 3) use Facebook ads and offers to test and scale strategies, 4) create and promote your own information products, and 5) use tools and systems to automate processes and make them easier. The document was presented by Dave Kerpen, CEO of Likeable Local, and John Rampton, CEO of Due.com during a webinar on making money using social media.
How To Brand Yourself Online and Get Out Of 'Lead Poverty' Even If You Are St...Pallab Ghosal
How To Brand Yourself Online and Get Out of 'Lead Poverty' even if you are starting online marketing today
Check out my new blog!!!
http://www.earnwithpallab.com
https://www.facebook.com/EarnWithPallab
In this video Pallab Ghosal (Founder of Team Velocity) shares "Key components for online marketing success"
To Work With Him Directly Click The Link Below (Can be removed any time) http://www.pureleverage.com/launch/10?id=mgpg
Cheers!!!
5 Easy Steps to Transform Your Business in 2016Kirk Faulkner
The world has changed. We will soon look back on 2015 as the year the digital economy became dominant. New and established advisors must have a digital presence to succeed in the new business market.
Audience drift, robo-advisors, and increased compliance regulations will continue to make it harder for advisors to effectively reach, nurture and convert prospects. Join us as Craig Faulkner, CEO of FMG Suite, walks through the 5 easy steps to transform your business and embrace the new digital marketing world.
https://fmgsuite.com/broadcast/public/5-easy-steps-to-transform-your-business-in-2016/
How To Launch A Product On Product HuntRoy Povarchik
Product Hunt is one of the hottest places to launch your startup in right now!
We had the pleasure to host Ben Lang, Founder of MapMe and a Product Hunt moderator to tell us more about the platform and how leverage it for a successful launch.
This document provides tips and examples for how to use Impactana, a tool for content marketing. It describes how Impactana can help find content ideas by analyzing competitors' successful content. Impactana searches for content with high engagement metrics like comments, backlinks and downloads. The document also explains how Impactana can help overcome writer's block by finding popular articles in different niches. Impactana profiles YouTube influencers to help with content amplification and outreach. Overall, the document promotes Impactana as a tool to discover new content ideas, find influencers, and improve content marketing campaigns.
This document outlines 5 steps to bounce back from a failed content marketing campaign: 1) Re-evaluate what went wrong with the campaign by analyzing launch timing, data, design, and story; 2) Find the human story within the data to make it more relatable for journalists; 3) Ask experts like journalists for feedback to improve the campaign; 4) Create a digital press pack with materials to make it easy for journalists to cover the story; 5) Prepare for a relaunch by refining target lists, timing around events, and using an editorial calendar to support the new launch. Taking these steps with a framework and managing expectations can help turn a failed campaign around.
Secrets to Content Creation and Distribution at Scale, Jim Tobin, Social Fres...Social Fresh Conference
The document discusses opportunities for brands to create and distribute content at scale on social media. It outlines four approaches: 1) creating steady content internally or through agencies/services, which is difficult; 2) leveraging employee advocacy; 3) creating "Organish" content that spreads organically yet is sponsored; and 4) working with influencers. It advocates starting with great content and targeting syndication across multiple platforms to maximize impact. With this approach, content can drive sales and continue generating value for brands long after campaigns end through ongoing discovery and sharing.
The Future of Marketing: How to Get Started With Inbound Marketingrickburnes
This presentation is a guide to getting started with inbound marketing. It shows how you can use inbound marketing to transition from expensive traditional marketing to more efficient inbound marketing. It covers blogging, social media, search engine optimization (SEO), landing pages, and inbound sales. It was originally presented at the Power Breakfast Series in Wilmington, NC on June 10, 2014.
Are working for a non-profit or a charity? This presentation will show you how to increase your influence and revenues by applying content marketing. It includes a case study of Helplines Partnership, one of UK's leading charities.
The Role Of Social Newletters In The Age of Content MarketingG3 Communications
The boundaries differentiating B2C and B2B marketing strategies are starting to blur. In fact, the instant gratification that comes with online search, social media, email and other web-based tools have offered buyers instant access to a plethora of information on potential solutions and services, as well as business trends.
While vendors and their partner networks are recognizing that social media and content marketing are the new must haves for sales and marketing success, there is a clear disconnect between channel-wide goals, and overall training and capabilities to drive engagement and sales via these channels.
Social newsletters, however, allow organizations to connect the dots between social media and blogs, creating a new opportunity for channel engagement.
Register for the webinar titled: The Role of Social Newsletters In The Age Of Content Marketing to learn how organizations across the channel can optimize social engagement and blogging with social newsletters.
In this presentation, Hanapin’s Kelly Pollock and MobileMonkey’s Larry Kim team up to lead you through every step of the process to create powerful chatbots. From using PPC strategies to lead your user to the landing page with your bot, to using your bot to help your user convert, they’ll provide you with best practices for each step of the journey.
How to develop, create and distribute killer content that engages and convertsStickyeyes
In 1996, Bill Gates published his famous ‘content is king’ essay predicting the rise in importance of content marketing. Fast forward nearly 20 years and, whilst there is no disputing the power of content to attract and retain customers, it’s become more challenging than ever to ensure your brand messages cut through the noise.
Not only is time required to develop, create and distribute content from already overstretched teams but, there are also the logistical challenges of ensuring integration across all marketing channels. It’s easy to understand why so many brands fail to maximise their investment and generate irrelevant content ‘just because everyone else is’.
But, with increasing evidence that your content marketing strategy has a direct influence over your online performance what key considerations should you have in place for creating killer content?
For your free whitepaper, templates and checklists to support this presentation visit www.stickyeyes.com/contenttoolkit
Grow Your Business with the Power of Email Marketing Featuring Social Media E...Elizabeth Quintanilla, MBA
Grow Your Business with the Power of Email Marketing Featuring Social Media Engagement - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides 60 proven ideas to grow your business with email marketing and social media.
The document discusses how sales funnels can help businesses improve lead generation and monetization. It notes that 80% of sales require multiple follow-ups, but many businesses do not have systems in place for nurturing leads over time. The document then outlines the three pillars of lead generation and monetization as traffic acquisition, lead capture, and funnel/lead nurture. It provides examples of how a sales funnel approach can generate significantly more sales than a one-time promotional campaign by capturing leads and nurturing them through multiple touchpoints over time.
An Inbound Marketer's Guide to Product Marketingrickburnes
A tactical guide to product marketing in an inbound world. The presentation covers best practices for buyer personas, buyer's journeys, product launches and sales enablement.
All the online marketing tools you need for your small business or nonprofit.
Grow your business using Constant Contact®, connect email, events, surveys, promotions, and Facebook.
Unless it is 1984 and you’re Nike, your influencer marketing strategy probably needs some work.
This presentation features Ignite Social Media Founder & President Jim Tobin and special guest Jason Keath from Social Fresh as they present "Nobody's an Influencer. Everyone's an Influencer." Learn battle-tested influencer marketing strategies that you can put to work for your business today.
LEGOLAND California June Monthly Report (1)Richard Gebbia
- Social media growth increased across most channels in May, with Instagram and Twitter seeing the largest increases. Engagement dipped slightly on Facebook but increased on other channels.
- The content calendar strategy continued to resonate and tracking engagements will show best performing themes.
- Social ad spending was up from April, growing audiences and web traffic. Facebook ads drove increased ticket sales while Twitter ads were less successful.
- LEGO Friends and Hotel campaigns launched and performed well on Facebook but less so on Twitter.
- Next steps include finalizing the July content calendar, optimizing social ads, and continuing to build the brand and community.
SEO and Social Media: Why You Need Both to Move the Needle KiKi L'Italien
Think SEO isn’t sexy? Think again. Arguably, there is nothing more seductive than successfully reaching your intended audience and advancing your mission. Good SEO can do that for you. Search Engine Optimization (SEO) doesn’t often get as much attention as social media does when it comes to talking about your communication strategy. After all, it's more fun to talk about filters for Snapchat than thinking about keyword research. But SEO should inform your content development. Why? Because search engines are responsible for 85% of all website traffic. Understanding what your target audience's needs are and what they are looking for when they need you most is a critical piece of the puzzle. This webinar will tell you what you need to know to better understand SEO and how to use it to move the needle for your organization. What could be sexier than that?
[Presented at PestWorld 2017, Baltimore, MD – OCT 2017 – http://www.pestworld2017.org/]
Workshop: Make your website work harderRebecca Caroe
Marketing workshop presentation slides for our event with Zeald - Make your website work harder. See the presentation recording via YouTube - https://www.youtube.com/watch?v=er8l7Vp3vUY
Facebook Strategies to Drive Qualified Leads for Real Estate ProfessionalsHarrison Blum
If you're not telling your story, I assure you your competitor is telling theirs and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your brand above your competitors and drive real, ready-to-buy traffic to your real estate business.
This document outlines 7 tactics for growth hacking a business: 1) Flip your marketing funnel to engage visitors first before asking for conversions; 2) Make signing up easy to increase signups; 3) Leverage Instagram influencers by paying them to promote products; 4) Integrate with other popular platforms to gain new customers; 5) Use inexpensive "tripwire" offers to get users in the door and increase upsells; 6) Host webinars to educate and sell products with a discount for webinar purchases; 7) Ask for customer reviews to promote the business through social sharing. Case studies and strategies are provided for each tactic.
Mike Root and Sev Ritchie presented strategies for furniture retailers to use online marketing and social media to attract more customers into stores. They discussed 10 steps including capturing customer contact information on the website and through social media in exchange for offers, communicating promotions to build relationships, setting up optimized social media presences, and coordinating online and social media marketing with relevant monthly content. The goal is to personalize the retailer's online personality and presence to draw more customers from online to in-store.
Similar to The Evolution of Facebook Marketing (20)
Ask Me Anything: Social Media Community Management and Content ProductionIgnite Social Media
Learn How to Enhance Your Social Media Community
2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities.
In an effort to help brand marketers gear up for next year, our team at Ignite Social Media has prepared a series of “Ask Me Anything” style webinars to help marketers refine their social media marketing strategies and get answers to all their questions.
While the live event is over, we hope you enjoy the on-demand recording, hosted by Meghan Hardy, Director of Community Management, Stephanie Purinton, Manager, Community Management, and Kathleen Loescher, Manager, Content Production.
Learn more about Ignite Social Media and www.ignitesocialmedia.com
Enhance Your 2021 Social Media Strategy
This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds.
In an effort to help brand marketers gear up for the new year, our team at Ignite Social Media has prepared a series of “Ask Me Anything” style webinars to help marketers refine their social media marketing strategies and get answers to all their questions.
Our first event focused specifically on 2021 social media planning and budgets. This session was hosted by SVP Lisa Braziel and Director of Strategy Vanessa Williams and is now available on-demand for you to watch at your leisure: https://youtu.be/w7lYSJEBCQM
Learn more about Ignite Social Media at www.ignitesocialmedia.com
5 Social Media Tactics to Enhance Your 2020 Holiday Marketing StrategyIgnite Social Media
This document provides 5 social media tactics for enhancing a 2020 holiday marketing strategy. It begins by noting shifts to online shopping due to the pandemic. Then it discusses starting holiday planning and searches earlier this year on Pinterest. The main tactics are to 1) strategically use paid media, 2) use relatable price-conscious messaging, 3) leverage shoppable social media features, 4) develop livestream video, and 5) consider influencer marketing. It emphasizes the need for flexibility given uncertainty around the pandemic and upcoming events.
The Complete Guide to Instagram Stories for Brand MarketersIgnite Social Media
t’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Since launching in 2016, this singular feature of Instagram not only garners the attention of over 500 million users every day but 25% of Millennials and Gen Z users leverage Stories for product consideration, making it a very powerful business tool for brand marketers to leverage. As a social media agency, we strategize, create, monitor, and analyze Instagram Stories for many of our clients.
So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.
Read the full blog post here: https://www.ignitesocialmedia.com/instagram-marketing-2/the-complete-guide-to-instagram-stories-for-brand-marketers/
Contact Ignite Social Media: https://www.ignitesocialmedia.com/contact/
The document discusses untapped opportunities for brands to leverage social media reviews. It outlines that online reviews are the top source consumers use for research before and after purchases. Then, it describes four untapped opportunities for using reviews in social media: 1) using organic comments that consumers post, 2) curating UGC like photos and videos, 3) targeting advertisements based on review content, and 4) partnering with influencers. The presentation encourages brands to mine existing reviews and user generated content to create low-cost yet impactful social media advertisements.
In this 30-minute webinar, you'll learn why Facebook Groups are important, the benefits & watch-outs of running them, get help deciding if your brand should start one, and see how to set them up and maintain them long-term.
The document discusses developing content that converts customers through social media. It outlines 4 key lessons: 1) create customer-first content, 2) test and learn which ad units perform best, 3) conversions are gradual and require ongoing testing, and 4) use the right ad objective to optimize. An example is provided of how their approach increased impressions, clicks, and lower funnel activities for a boating organization within 6 months while decreasing spend by 50%. The approach focuses on strategic content and progressive targeting to move customers through the buying process and drive measurable online and offline conversions.
The document discusses content marketing strategies for businesses. It outlines that 93% of B2B marketers use content marketing but only 42% consider themselves effective at it. To be effective, the document recommends having a documented content strategy that focuses on solving customer problems. It also recommends using a variety of tactics like social media, blogs, videos and more across the customer buying journey. Content should be useful, enjoyable and inspired to be innovative. The document provides tips on creating scalable and repeatable content processes and measuring the impact of content marketing efforts.
This presentation takes a deep dive into understanding activation on Facebook. You have fans but how do you make them take action? What are organic activation techniques for Facebook marketing? Where does paid activation fit in?
The social media marketing ecosystem has changed significantly over the past 18 months, which means new opportunity—and new bulls#*t—for marketers to sift through.
Explore which trends you should follow and which trends your should ignore in this presentation featuring renowned (and hilarious) social media author and savant Jason Falls (VP Digital Strategy, CafePress.com) and Ignite Social Media President Jim Tobin.
Community to Cash: The Art of Building Social Media Marketing Campaigns that ...Ignite Social Media
Ignite Social Media Founder & President Jim Tobin and special guests Anita Root and Josh Gunderson from Carlson Rezidor Hotel Group give us an in-depth view of how they are using social media marketing to drive revenue and retain loyal customers.
This webcast teaches us:
- How to grow your communities by targeting and acquiring qualified fans and followers
- How to develop a content strategy that will engage and mobilize your communities
- How to turn your communities into revenue platforms
The document discusses how Dodge drives organic social media marketing success. Dodge focuses on owned and earned media rather than paid advertising. It owns a vast social media presence across platforms like Facebook, Twitter, YouTube and blogs. Dodge drives organic engagement through creative brand lifestyle content, content series, user-generated content, and trending hashtags. Programs and promotions supplement daily content by incentivizing fan interaction and sharing. Examples provided include the Inspired By You, Drive the REDLINE Dodge, and Defiance Arkfalls Sweepstakes promotions, which achieved millions of impressions and brought in thousands of new fans. In summary, Dodge foregoes large paid media budgets in favor of smaller, targeted budgets, drives fan engagement through quality content
This presentation from Jim Tobin at Internet Summit 2013 takes a high level approach to measuring social media marketing and how carefully designed social media should drive business goals and results.
The document summarizes a webcast titled "Earn It. Don't Buy It." featuring presentations by Jim Tobin and Jay Baer on social media marketing strategies. The webcast covered topics such as how buying fans destroys organic reach on social media pages, the importance of organic engagement over paid tactics, and the need for social media strategies rather than focus on individual platforms or tactics. It also discussed whether Facebook is declining in popularity among teens and the rise of alternative platforms. The presenters advocated for balancing paid, owned and earned social media approaches to drive long-term customer relationships rather than single transactions.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Profiles of Iconic Fashion Personalities.pdfTTop Threads
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
4. Details
• Jim & Erica will lead Q&A at the end of the call.
• Tag your tweets with #IgniteFBM.
• We’ll send an email follow up with the deck,
recording, and whitepaper.
#IgniteFBM
5. Facebook began in a dorm
room and is now one of the
most valuable tools in the
marketing playbook
23. 2.) Organic Reach
To optimize organic reach:
•
•
Communicate a clear call to action.
Focus on the “I” – as in “Why should I share this?”
• Make a person seem smarter, funny, etc.
• Create an incentive to share.
• Generate a conversation.
• Share helpful content.
#IgniteFBM
28. Paid Reach
To optimize paid reach:
1.
2.
3.
4.
Use dark posts
Segment your promoted posts
Remember 20% rule
Use in conjunction with other strategies
#IgniteFBM
35. 3.) Mobile Marketing
• Facebook continues to invest in mobile.
• Mobile investments create targeted
marketing opportunities for brands.
• Facebook Home creates a persistent
brand presence on the home screen.
#IgniteFBM
45. 3 Keys to Evolutionary Success
1. Earned > Paid
2. Assume Mobile
3. Invest In Content.
#IgniteFBM
46. Thank you for attending!
Tweet your questions @ignitesma.
Editor's Notes
Link to video embed: <iframesrc="http://player.vimeo.com/video/63449672?portrait=0&amp;autoplay=1" width="400" height="300" frameborder="0" webkitAllowFullScreenmozallowfullscreenallowFullScreen></iframe>Link to video: http://vimeo.com/63449672
Facebook Groups were answer #1 for businessLate in 2007, Facebook had 100,000 business pages, allowing companies to attract potential customers and tell about themselves. These started as group pages, but a new concept called company pages was planned.
Facebook Pages allowed “Fans” to connect
Landing tabsSponsored posts didn’t existBrand-to-fan interaction was more limitedForced brands to create basic ad to link back to brand’s websiteLanding tabs allowed for a “display style” interaction with new fans
Timeline view offers a cover photo for branding in the newsfeed vs. driving fans to the actual page.
Think less of features and more of thematic things:Advertising is changing, continues to (Paid Advertising) - Targeting and segmentationGenerating organic resultsCross-channel: mobile, desktop, e-mail; how is Facebook a hub.
News Feed/EdgeRank makes brands focus on putting out quality content, strategic about what you’re doing instead of pushing all content, you need to figure out your cadence to connect with your audience, also encourages viral content so that brand content gets to your fans friend’s news feeds.News Feed target – target your audience based on different groups (v-day posts for single people and married people, each group sees the post intended for them rather than feeling lonely and depressed) Visible to everyone on the Timeline
Oreo and Old Spice are brands that exemplify quality content investment.Turns out that content creates engagement that has far-reaching implications beyond social media.
Change to “generating reach” sometimes you can buy sometimes you can create itAugment with paid marketing to bring in examples of case studies
Organic reach can stem from a very simple, striking post.
You can also orchestrate organic reach with contests, promotions, game mechanics, incentives, etc.This type of program wasn’t possible a couple years ago – Facebook didn’t have the plumbing to support the sharing and advocacy functions.
505050 was actually an influencer / advocate program.Facebook promoted posts drove users to the 50/50/50 Facebook tab to see each day’s blog giveawayPosts were a catalyst to a larger fan engagement and activation promotionWe’ve found that Facebook ads are less effective as a standalone.
“Dark posts” – doesn’t show on your news feed or timeline but can still be boosted into an ad unitPromoted posts revolutionized FB Advertising because any marketer of any budget size could amplify their message without having a FB rep and massive budget Let you target to just fans so you can reach more than the average 10-ish percent Or target to Fans or Friends of Fans to potentially reach a broader audience for fan acquisition
Facebook’s mobile applications aren’t great, but they’re getting better.
Mobile advertising – and monetizing its mobile user base in general – has been a key theme for the Facebook the past several months.It is Q4 earnings call in January, Facebook announced that $305M / 23% of its ad revenue came from mobile. For the sake of comparison, in the same earnings call that they announced the growth in mobile ad revenue, Facebook cited over 1B active users and 680M mobile monthly active users – which represents 64% of its user base. So there is a lot of slack remaining in Facebook’s mobile opportunity. And Facebook hasn’t even begun to monetize Instagram and its bajillion users.- Is there such a thing as a mobile social media marketing strategy anymore? Or do all programs need to have mobile as a fundamental?How do call-to-actions differ in the mobile context?What types of campaigns are best suited for the mobile user?
Facebook Home is a new mobile OS/App that weaves Facebook more deeply into the mobile experience. The app modifies the lock screen to make Facebook content front/center and to lower the engagement/consumption hurdle for users. Basically a screen saver of your News Feed. Chat Heads is a clever messaging app that provides a seamless chat interface, regardless of the app that you’re using.What Facebook users will find this most useful?What is the marketing impact? Does Brand content appear in Home? (Almost certainly)
Key quotes: "The size of the audience makes this – the phone – a mass medium. It's as important to a marketer as TV," she told journalists at Facebook's headquarters in London on Monday. "This is as important – if not more important – than television.”"Our goal is not to increase the number of ads you receive but to increase the usefulness of those ads to you." Is Facebook getting too aggressive/invasive with its advertising efforts?Will marketers face a backlash if their content appears on the phone home screen?
Where do we go now? Where do we go now? Where do we go?
“Segmention 2.0”
Grab some screen shots
Grab some screen shots
“Segmention 2.0”
Grab some screen shots
“Segmention 2.0”
This is a recent CNET article citing the teen flock from Facebook to other platforms in search of “freedom” and privacy.- If this valuable demographic leaves Facebook, how will it impact marketing strategies?- What marketing strategies have been effective at reaching the teen demographic?- Where do you think that this demographic lands after it leaves Facebook? (Instagram and SnapChat primarily -- simpler, “secret”, and no parents.
Earned reach is more scalable, repeatable, cheaper compared to paid reach. Pay to accelerate success, don’t pay to play.Assume that your followers will read your stuff on mobile. (Or if Jim talking – Assume that your followers will read your shit on mobile.)Content is the best investment that you can make as a Facebook marketer – it is the underlying story behind every marketing success.