This document provides tips and strategies for online marketing for yoga and wellness businesses. It discusses developing a story and defining an ideal client, as well as content creation, distribution, and curation strategies across websites, email, social media, and video. Key recommendations include writing a clear schedule, using images and calls to action, optimizing for search engines and Facebook, and growing an email list through incentives. The overall message is that online marketing requires defining the value proposition and catering key messages across multiple mediums through useful, relevant content.
Online marketing for yoga & wellbeing professionalsHustle & Heart
Yoga Reach online marketing intensive course, held in Sydney on July 3, 2012.
Topics covered:
• The story behind your business and why you need one
• The secrets of website marketing
• The essentials of gaining a good Google ranking
• How to use Facebook for business effectively
• Video marketing basics
• Email marketing to pull it all together
• Your marketing plan and how to do it day-in, day-out.
Register your interest in attending our next course: http://www.yogareach.com.au/online-marketing-course
Get in touch if you'd like us to come to your town or city to present this course: http://www.yogareach.com.au/contact
All participants left with their own, necessarily-rough marketing plan.
Yoga Reach online marketing intensive course, held in beautiful Byron Bay on August 1, 2012.
Topics covered:
• The story behind your business and why you need one
• The secrets of website marketing
• The essentials of gaining a good Google ranking
• How to use Facebook for business effectively
• Video marketing basics
• Email marketing to pull it all together
• Your marketing plan and how to do it day-in, day-out.
Register your interest in attending our next course: http://www.yogareach.com.au/online-marketing-course
Get in touch if you'd like us to come to your town or city to present this course: http://www.yogareach.com.au/contact
All participants left with their own marketing plan. Now the real work begins....
(I can't promise it'll be easy but I can promise it'll be worth it.)
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
The Power of Tele-Visual Experiences & PinterestBenjamin Weisman
Visual relationships are a deep part of how we experience the world. This presentation to the CRMA in May 2012, Looks at the power of visual in social marketing and offers an overview of what is happening with Tele-Visual Social websites and some how-to's for you to start today.
Online marketing for yoga & wellbeing professionalsHustle & Heart
Yoga Reach online marketing intensive course, held in Sydney on July 3, 2012.
Topics covered:
• The story behind your business and why you need one
• The secrets of website marketing
• The essentials of gaining a good Google ranking
• How to use Facebook for business effectively
• Video marketing basics
• Email marketing to pull it all together
• Your marketing plan and how to do it day-in, day-out.
Register your interest in attending our next course: http://www.yogareach.com.au/online-marketing-course
Get in touch if you'd like us to come to your town or city to present this course: http://www.yogareach.com.au/contact
All participants left with their own, necessarily-rough marketing plan.
Yoga Reach online marketing intensive course, held in beautiful Byron Bay on August 1, 2012.
Topics covered:
• The story behind your business and why you need one
• The secrets of website marketing
• The essentials of gaining a good Google ranking
• How to use Facebook for business effectively
• Video marketing basics
• Email marketing to pull it all together
• Your marketing plan and how to do it day-in, day-out.
Register your interest in attending our next course: http://www.yogareach.com.au/online-marketing-course
Get in touch if you'd like us to come to your town or city to present this course: http://www.yogareach.com.au/contact
All participants left with their own marketing plan. Now the real work begins....
(I can't promise it'll be easy but I can promise it'll be worth it.)
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
The Power of Tele-Visual Experiences & PinterestBenjamin Weisman
Visual relationships are a deep part of how we experience the world. This presentation to the CRMA in May 2012, Looks at the power of visual in social marketing and offers an overview of what is happening with Tele-Visual Social websites and some how-to's for you to start today.
Digital Marketing Tools to Provide Exemplary Customer ServiceMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Buzz & Boost Your Events on Social Media by Marijke Hoos #smmcurSocial Media Matters
Facebook events can definitely help (in a big way) the boost of your event.Marijke Hoos teaches how to reach your target group by using the correct tools & content.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
How to use web and social media to create buzzworthy eventsJaime Steele
This was a presentation given to ABPCO in the Barbican, London in January 2012. The topic was how to use the web and social media to enhance events and conferences.
Emmy-nominated, Addy-award winning writer and marketer Sherean Malekzadeh Allen shares tips to creating great content and managing your social media presence. Especially for SMALL and MEDIUM sized businesses, this is chock full of creative examples for posting to Facebook, Twitter, Instagram, and Pinterest.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there.
The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).
Topping the Real Estate Market Through Facebook, Twitter and Google+Jimmy Taylor
Here's a tutorial on how to maximize the utilization major of social media sites mainly Facebook, Twitter and Google+. Credits go to the author Thomas Cruz & DMCI Homes -http://www.dmcihomes.com/ Philippines prime home builder.
One-day online marketing intensive on all things digital, from Facebook and Twitter, to the use of images in Facebook, Pinterest and Instagram. We also looked at blogging, email marketing, headline writing, our unique value and point of difference and our stories, as they relate to our ideal clients.
More: http://yogareach.com.au/online-marketing-course
Every single word you write and release into the inter-webs is an opportunity to reach through a computer screen and make a connection. A connection that leads to a relationship, that leads to a client, that leads to a referral that leads to another client (or three).
The internet gives us access to so many more businesses – businesses that may look just like yours. Potential clients can compare and contrast (on their smart phones, possibly while hiding in your toilet). We need to connect with people, to inspire and provoke opinion, and to grow a tribe around our business so that we’re cultivating leads and relationships, not shouting into a crowd.
Particularly if what you do is so left-of-centre that your Nanna nods politely when you try to explain it, you need to educate your prospects, through your blog, on what you’re doing and why they need it.
Digital Marketing Tools to Provide Exemplary Customer ServiceMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Buzz & Boost Your Events on Social Media by Marijke Hoos #smmcurSocial Media Matters
Facebook events can definitely help (in a big way) the boost of your event.Marijke Hoos teaches how to reach your target group by using the correct tools & content.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
How to use web and social media to create buzzworthy eventsJaime Steele
This was a presentation given to ABPCO in the Barbican, London in January 2012. The topic was how to use the web and social media to enhance events and conferences.
Emmy-nominated, Addy-award winning writer and marketer Sherean Malekzadeh Allen shares tips to creating great content and managing your social media presence. Especially for SMALL and MEDIUM sized businesses, this is chock full of creative examples for posting to Facebook, Twitter, Instagram, and Pinterest.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there.
The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).
Topping the Real Estate Market Through Facebook, Twitter and Google+Jimmy Taylor
Here's a tutorial on how to maximize the utilization major of social media sites mainly Facebook, Twitter and Google+. Credits go to the author Thomas Cruz & DMCI Homes -http://www.dmcihomes.com/ Philippines prime home builder.
One-day online marketing intensive on all things digital, from Facebook and Twitter, to the use of images in Facebook, Pinterest and Instagram. We also looked at blogging, email marketing, headline writing, our unique value and point of difference and our stories, as they relate to our ideal clients.
More: http://yogareach.com.au/online-marketing-course
Every single word you write and release into the inter-webs is an opportunity to reach through a computer screen and make a connection. A connection that leads to a relationship, that leads to a client, that leads to a referral that leads to another client (or three).
The internet gives us access to so many more businesses – businesses that may look just like yours. Potential clients can compare and contrast (on their smart phones, possibly while hiding in your toilet). We need to connect with people, to inspire and provoke opinion, and to grow a tribe around our business so that we’re cultivating leads and relationships, not shouting into a crowd.
Particularly if what you do is so left-of-centre that your Nanna nods politely when you try to explain it, you need to educate your prospects, through your blog, on what you’re doing and why they need it.
Sringing the beads Prepare materials: green sheet of paper, red sheet of paper, thong or codline with the knot at one end, red and green beads.
Follow below steps:
1. Choose the right colour of the beads.
2. Take the thong into your hand.
3. Put the thong into the whole in the bead and drag it to the other side. Repeat all the steps using all the beads you have.
4. Strung beads put down on a piece of paper with bead’s color. Repeat above steps with the red bead color.
----------------------------------------------------------------------------
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Whether you're self-employed or otherwise, building yourself into a powerful brand is smart. It helps make you memorable, grows your reputation and builds trustworthiness.
Building your tribe is the cornerstone of modern marketing. In this presentation, Mark Breadner's Yogacoachers (level 2 trainees) looked at how to find their voice, define their ideal client and specifically determine their key benefits to this group. Then we examined how to use social media, particularly Facebook, to effectively market our businesses, and email marketing to tie it all together and move leads into committed 'tribal members' and, eventually, clients.
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
Creating Engaging Content For Web, Mobile and Social MediaContentworks Agency
In this SS, Contentworks is going to show you how to create reusable, engaging content that works across all channels. We will show you how to save time and improve your integrated content marketing.
Effective search and social in 2016 | Online advertising | South West Network...CharityComms
Phil McMinn, head of Google Grants and Jonny Grum, head of social media marketing at Torchbox
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Online & Social Media Marketing for Yoga Teachers, Natural Therapists, Healer...Hustle & Heart
Learn how to better serve your clients while earning more while doing what you love.
This one-day intensive course in Adelaide, May 16, unpacked the most effective online marketing strategies and techniques to help you pack your classes, fill your events and courses, and widen your reach by attracting your ideal clients.
On the surface, it’s about Facebook, websites, search engine optimisation, blogging and birds that go Tweet. But really it’s about attracting your perfect client, better serving their deeper needs and desires, and being rewarded accordingly.
Marketing in the 21st century is not all about promotions, discounts and hype-filled sales speak. It’s about gathering your tribe through content.
A business with a tribe makes marketing easier. You are not interrupting disinterested strangers but supplying information to like-minded, interested souls. Creating and curating content that aids and enables, inspires and motivates convert strangers into fans (who bring friends)!
Learn more: http://YogaReach.com.au
This approach explains the step-by-step method for restoring income to the desired level. Learn how to improve the quality of your life with residual income and the quality of others' lives with this approach.
10 Steps to Recover from Loss of IncomeJames Riddle
This brief slideshow explains the step-by-step system for restoring income to the desired level. Learn how to improve the quality of your life with residual income and the quality of others' lives with this approach.
Similar to Online marketing intensive especially for health and wellbeing professionals (20)
Online marketing intensive especially for health and wellbeing professionals
1. Online marketing intensive
For yoga and wellbeing businesses
http://YogaReach.com.au
http://Facebook.com/YogaReach
http://Twitter.com/YogaReach
http://Youtube.com/YogaReach
2.
3. What’s your story?
• You already have skills, talents and experiences that are
valuable.
• You need to communicate clearly what is exciting
about yourself that people want to tell others about.
Something which is UNIQUE to you.
What core ideas am I known for?
What could be my flagship idea?
What do people keep asking me about?
What do people value in me?
What benefits do I provide to others?
4. Your ideal client
• is ready for what you have to offer.
• makes a decision based on desire and not fear.
• will benefit the most from what you’re offering.
• values what you offer more than what it costs.
• is willing to pay more than full price (see above).
• shares similar values with you.
• looks to you as an
authority, expert, artist, visionary.
5.
6. Content Distribution
Newsletters Email marketing
Blog posts RSS feeds
Comments on social media Twitter
Articles Article directories
E-Books Facebook
White Papers Other ‘share’ sites
Videos Book-marking sites
7. eople do not buy what you do,
hey buy why you do it.
Simon Sinek, ethnographer
8. Google’s Zero Moment of
Truth Report revealed that
the average shopper used
10.4 sources of information
to make a decision in
2011, up from 5.3 sources
in 2010
It doubled in a
year.
Those 10.4 sources range from TV
commercials and magazine
articles, to recommendations from
friends and family, to
websites, ratings and blogs.
9. Discount and I will love you right now.
Inspire me with insights, ideas
and personal service
and I will love you forever.
14. If your business is built on
relationships, make relationships your
business.
It costs
5 or 6 times
more
to acquire new
clients than retain old
clients
(Beyond Customer
Service, Crisp)
15. Looks count
Internet users take
1/20 th of a second
to decide whether they like
the look of a website
16.
17.
18.
19. Google.com & Google.com.au power 87% of searches in Australia
(Feb 2010).
1 billion for the first time in May 2011.
Unique visitors to Google topped
Half of all searches are abandoned after the first page of results and
80% are abandoned after the second page.
Search engine optimisation helps you achieve high
page rankings.
20.
21. Tips to improve your website bounce rate
1. First impressions count: professional design
2. Ensure your on-page content is relevant to your
meta information
3. Maintain top rankings for your business name
4. Ensure your navigation is clear
5. The larger your site, the more important it
becomes to have a prominent search function on
the site
6. Ensure your web pages load quickly (dependent
on your hosting, image optimisation, Flash or
other slow-loading widgets)
22.
23. The essentials of a good Google ranking
1. Search engine research to determine your target key
phrases
2. Meta info written in line with research
3. Links to your site from websites that rank well for your
target search phrases
4. Website regularly updated with quality content
5. Lower bounce rate
6. Relevant, enticing and engaging headings
24. The secret of gaining a good Google ranking
Make your website visitors happy!
Google’s job is to give people the
info they seek – and quickly.
A low bounce rate combined with a
high ‘time on page’ tells Google
that your site has satisfied the
searcher’s query.
25.
26. Every month, more than
250 million people
engage with Facebook on external
websites
27. March 2010 –
Facebook’s overall web traffic
surpassed Google for the first
time.
Google gets around 9.3%
of all world wide web
traffic, while Facebook gets
just over 7%.
11,131,000 Aus users
28. 1. Optimise your Facebook page design
Cover image: 851px by 315px App thumbnail images:
Profile image: 180px by 180px 111 by 74px.
29. 2. Decide on your strategy
Jan–Mar:
increase fans
Apr–Jul:
competition for
email sign-ups
Aug–Nov: FB to
be my 2nd
largest website
referrer
* Give days a
theme (Monday
manifesto, flexib
le Friday)*
30. 3. Write a schedule of content
Remember, content curation and content creation.
Images are the #1 thing most shared on Facebook.
32. 5. Think about the response you want
before you ask (& make it easy for people!)
- Question of the day/poll of the day (one-word answers)
- hot tip/quick tip
- did you know?
- guess the caption
- fill in the blank
35. 7. Ask for feedback on your business
a) Shows you care about your fans
b) Feedback can be invaluable and helps you test changes
before you make them
c) Creates excitement and curiosity about upcoming events
and changes.
36. 7. Be a rebel with your promotions
a) Try something
different
b) Get fans involved in
creating content for
your promotion
c) Keep the ask on par
with the prize
37.
38.
39. Why Joe works
1. It was created by BodyMindLife fans.
2. The competition entries were able to be used by
BodyMindLife – in effect, their fans created their marketing
materials.
3. The prize of a teacher training scholarship attracted people
who were BodyMindLife’s target audience – people hugely
enthusiastic about yoga who want to learn from
BodyMindLife.
4. The effort required is perceived by entrants as less than the
value of the prize.
5. The entries and momentum of the competition attracted
other people to BodyMindLife through
Facebook, Twitter, email newsletters, etc.
6. AND, Joe is funny, cute and relatable (“shut up hippie!”)
40.
41. Top 10 Video Marketing Tips
1. Make it USEFUL and RELEVANT to your audience.
2. ‘Garbage in, garbage out’ – avoid ambient sound and light
your film.
3. Keep it short, get to the point in under 5 mins or, (better!)
under 2 mins.
4. Edit in a clear beginning, middle and end (save surprise for
the end). ‘Chunk’ or chapter delineate anything longer
than 2 mins.
5. Avoid still images and cheesy music loops. Keep text
graphics to a minimum.
6. Humour is valuable, but not essential.
7. Videos designed to encourage people to make a large
purchase need to be credible and compelling.
8. Share your videos with bloggers and websites.
42. Email marketing – growing your database
1. Offer a smart incentive in return for an email sign-up
2. Make it mandatory for clients signing up online
3. Put your E-news sign-up on every page (top right)
4. Consider a pop-up window with your sign-up incentive
5. On your Facebook page
6. Manually collect – where people sit
7. In your email footer
8. In your E-News itself
9. At check-out
10.Networking events
11.Turn your incentive into an ad
43.
44. Secret email supercharge: Auto-responders
“ Your CD has been gently taken from our CD Baby shelves with sterilized
contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in
the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he
put your CD into the best gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched
down the street to the post office where the entire town of Portland waved “Bon
Voyage!” to your package, on its way to you, in our private CD Baby jet on this
day, Friday, June 6th.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is
on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you
to come back to CDBABY.COM!!
45. Essential email elements
1. Subject line, subject line, subject line
2. Personalise your emails (‘Hello Bunny!’)
3. Use images (and use ‘image alt tags’)
4. Host your content on your website and link each newsletter item
5. Don’t forget your calls to action!
(‘book now’, ‘call’, ‘read more’, ‘click here’)
6. Use an occasional plain text email for a targeted call to action
7. Don’t forget the essentials:
* your full business address
* your phone number
* your email address
* a ‘view in browser’ option
* a directive (or three!)
* an unsubscribe link
* an ‘update your preferences’ link.
46.
47.
48. Why do you think people share?
• They like to be helpful to their friends/family
• They hope to give something of practical value
today in the hope that you’ll return the favour
tomorrow
• They have an incentive to do so, such as a prize
• They like to go ‘in the loop’ or ‘in the know’ to
make them important. You can’t show off
information without giving it away.
49. The importance of sharing (and caring)
“I can do things you
cannot, you can do
things I cannot;
together we can do
great things.”
Mother Teresa
51. Message BEFORE medium
Keep your target client at the
heart of all you do.
Think “Yes, AND…” and “Yes,
BUT” when seeking to add to
debate.
Remember, what’s the value at
the center of my business?
52. Don’t get stuck on ONE MEDIUM
Cater your KEY MESSAGES to as many
different mediums as you can.
53. Don’t opinion-surf
Don’t ask all
and sundry
for their
opinion.
Seek
opinions of
those who
you respect.
54. Ideas
are worthless
Implementation
is everything
55. To register your interest in attending this face-to-face course,
go to: http://www.yogareach.com.au/online-marketing-course