Trick or Treat! Your eCommerce Halloween Guide 5 eCommerce Halloween Tips for Big Sales! Why is Halloween so important for your eCommerce business? 40% of holiday shopping is done by the end of October! The ghosts have prepared their shops for Halloween! Have you? In last year’s 4th quarter, eCommerce sales topped 79 billion dollars!! Make sure to follow the steps in this eCommerce Halloween guide, to have a successful Holiday period! Be sure to check us out for more guides and marketing tools! Site: http://www.StoreYa.com Blog: http://blog.storeya.com/

1. Trick or Treat
Your eCommerce Halloween Guide
5 eCommerce Halloween Tips for Big Sales

2. eCommerce Sales Trends
• Why is Halloween so important for your eCommerce business?
40% of holiday shopping is done by the end of October!
The ghosts have prepared their shops for Halloween! Have you?
In last year’s 4th quarter, eCommerce sales topped 79 billion dollars!!
That’s BOOmazing

3. Social Media Marketing
“Whoever tells the best stories goes home with the
most marbles” (@JeremyWaite)
…
It’s all about ENGAGING your audience

4. I. Geographical Targeting
The entire world is familiar with Halloween! BUT, ask yourself,
who celebrates Halloween the most?
That’d be the United States  Use the geo targeting option in
Facebook to target fans from the US. Your Halloween related
content resonates most strongly with them.
Red marks the spot 

5. II. Update Cover Images
Be scary-good with your visuals, just like Toys “R” Us
What’s the benefit? The updated image shows up in the newsfeed
with any text and link that you add – just like any other post.

6. III. Visuals
You want to engage your thriving community?
87% of the most shared Facebook posts in 2014
had a photo!
Our hats off to Harry’s for getting their visuals
Matched up to the season!
Who wouldn’t love that?  (#FromOurFriends)

7. IV. Teasers
When you’ve got people lining
up to make purchases - as is the
case this time of year - creating
buzz with teasers becomes as
simple as 1-2-3.
Krispy Kreme got this one down
better than the wicked witch is
wicked!

8. V. Hashtags
The Rules
Twitter: No more than 2 #
(engagements decrease with
more)
Facebook: Less is more (just
don’t use them)
Instagram: 11 # brings optimal
results
The Top # of Halloween in ’14
#Halloween
#Costume
#Costumes
#Halloween2014
#TrickorTreat
#HalloweenTime
#HalloweenParty

9. Minor Site Redesign
Can we get some treats for ThinkGeek?

10. Logo, Favicon, and Banners
No need to create the greatest Halloween costume on earth, but
making it halfway to what ThinkGeek did, will create an ROI
that’ll scare the life out of all the ghosts.
What do you think of the costumes on these logos?

11. Launch a Scary (Good) Sale
Raw Generation, an amazing eCommerce store that sells cleanses,
ran a flash sale (60% off for 24 hours), made over $28,000 in 3
weeks from lead generations tools – Coupon Pop & Exit Pop – and
that was without any holiday spice.
IT’S YOUR TURN!  No code needed 

12. I. Lead Generation Tools
The key to an effective pop up that
captures leads: make it simple &
attractive.
1) Keep the text short
2) Make it relevant to Halloween
with the text and image
3) A color switch isn’t a must,
but orange & black are the colors
4) When do you “pop it up”? 7
Seconds is ideal
All the images you need to keep it
spooky…

13. II. Contests
According to KickoffLabs, new campaigns acquire a 34% audience
increase on average!
According to Kamba nearly 80% of participants say that contests
have a positive influence on their perception of the brand.

14. Customer Experience
“We see our customers
as invited guests to a
party, and we are the
hosts. It’s our job to
make the customer
experience a little bit
better”
- Jeff Bezos, CEO of
Amazon

15. Packaging
Why should you make it special?
49% of eCommerce shoppers
said: “branded packaging
increased excitement of opening
an item”.
44% of eCommerce shoppers:
“branded packaging reinforces
the feeling that the product was
worth its cost”.
Dunkin Donuts is getting only
treats and no tricks from us
this Halloween. They should
dress up as wizards for
Halloween.

16. Your Turn to Package
• Ribbons are simple to add: around the shipped box or around the
individual products.
• A personal note inside of orders can turn what might be a four-
star experience into a five-star one.
• Do you use tissue paper? If so, why not go black & orange for a
couple of weeks?
Keep your customers alive and coming back for more!

17. Customer Support
How important is customer support? Some would say that the
product matters the most. False! That’s a trick for you and no
treat 
Zendesk

18. Email Marketing
Email is certainly not dead! So Dig it up from the Graveyard.
*Email has been shown to be more than 40 times
more effective than social media!!!

19. I. Customize Templates
Customizing templates for
Halloween = personalization
Personalization = increase in ROI
EyeBuyDirect was able to increase
email CTR (click-through rate) by
over 170% by making their
templates personalized.

20. II. Subject Lines
• The Ghosts are Dying For These Sales
• Trick or Treat? Treat, Treat, and more
Treats
• Please Don’t Scream: Spooktacular Savings!
• No Tricks, Just Treats
• Frankenstein Woke Up From the Dead for
These Deals
• 50% off! Is that a trick? No It’s a Treat

• Monster Sales for the Next X Hours
• X% Off Now: the Wicked Witch is in Awe
• Savings So Good You’ll Scream!
• It’s so Bootiful it’s UnBoolievable
• A Frightfully chilling offer: X% Off
• Halloween isn’t Just for the Kids
• The Ghost of Sales has a Treat

21. III. Video and GIF Time
According to Forrester Research video can
Increase email CTR by up to 300%!
What’s special about it at Halloween?
Finding video content is as easy as 1-2-3
with all the viral videos on Vine & YouTube.

22. In Short
• 40% of holiday shopping is done by Halloween!
• Marketing and customer experience are your best weapons to get
more sales.
• Social Media: it’s all about the visuals that you use. They’ll
either win you more leads and sales or scare everyone away
• Customer Experience: do what you can to exceed customers’
expectations
• Email: Personalize your emails until the zombies are smiling

23. Turn social media into social commerce at StoreYa.com
Yes it’s that easy
Happy Halloween!