The document outlines strategies for selling high-priced products from a blog, emphasizing the importance of providing value and building relationships with the audience. It suggests understanding what people are willing to pay for, such as direct access to the creator and organized information. Additionally, it advises on choosing products, leveraging free content to promote paid offerings, and maintaining personalized follow-up with potential buyers.

1. online
PRODUCT
How to Sell High-priced
Products from Your Blog
WWW.BECOMEABLOGGER.COM
from an interview with Cliff Ravenscraft

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3. 1. Give away TONS of value for
WWW.BECOMEABLOGGER.COM

4. WWW.BECOMEABLOGGER.COM

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2. Connect with your
audience.

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3. Nurture
relationships with
your audience.

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What are people
willing to pay for?

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What are people
willing to pay for?
To have personal and
direct access to you

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What are people
willing to pay for?
To have personal and
direct access to you
webinars, podcasts, interviews,
groups, forums, coaching or
training sessions...

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What are people
willing to pay for?
i

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What are people
willing to pay for?
i
To have easy, fast, and
organized access to
information

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What are people
willing to pay for?
i
To have easy, fast, and
organized access to
information
downloadable products,
PDFs, tutorials, webinars,
blog posts...

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4. Decide which
product to sell

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4. Decide which
product to sell
?research, do some surveys,
ask, reach out... know what
your audience need.

16. 5. Continue to give away
TONS of value for
WWW.BECOMEABLOGGER.COM

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6. Advertise and offer your paid
products within your FREE products

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6. Advertise and offer your paid
products within your FREE products

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6. Advertise and offer your paid
products within your FREE products
Maintain a personal follow up list. Reach out
to potential buyers in a personalized way

20. More details on this at WWW.BECOMEABLOGGER.COM