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Social Media Algorithms: How to Respond to Declining Organic Reach
The document discusses strategies for responding to declining organic reach, emphasizing the importance of building a strong email list and driving traffic to your blog. It highlights the significance of social signals and interaction with your audience to enhance visibility in search results. Additionally, it suggests testing various engagement tactics and starting with one social network to better target and grow your audience.
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Social Media Algorithms: How to Respond to Declining Organic Reach
- 1. WWW.BECOMEABLOGGER.COM How to Respondto Declining Organic Reach from an interview with Mike Stelzner Social Media Algorithms:
- 2.
- 3. WWW.BECOMEABLOGGER.COM IF YOU'VE ALREADYBUILT A STRONG AND LARGE LIST... if people want your content, they will come and get it HOW? Regularly send out new posts and updates to your email list and send them back to your blog
- 4. WWW.BECOMEABLOGGER.COM SELL A PRODUCT WHATIS/ARE YOUR GOALS?
- 5. WWW.BECOMEABLOGGER.COM SELL A PRODUCT WHATIS/ARE YOUR GOALS? Drive people to your site
- 6. WWW.BECOMEABLOGGER.COM SELL A PRODUCT WHATIS/ARE YOUR GOALS? BECOME A THOUGHT LEADERDrive people to your site
- 7. WWW.BECOMEABLOGGER.COM SELL A PRODUCT WHATIS/ARE YOUR GOALS? BECOME A THOUGHT LEADER Spread your content especially where you want to build your community LinkedIn, Medium, etc Drive people to your site
- 8. WWW.BECOMEABLOGGER.COM SELL A PRODUCT WHATIS/ARE YOUR GOALS? BECOME A THOUGHT LEADER Spread your content especially where you want to build your community LinkedIn, Medium, etc Drive people to your site BOTH
- 9. WWW.BECOMEABLOGGER.COM SELL A PRODUCT WHATIS/ARE YOUR GOALS? BECOME A THOUGHT LEADER Spread your content especially where you want to build your community LinkedIn, Medium, etc Drive people to your site BOTH Drive people to your site Spread your content. Get in front of the right audience
- 10. WWW.BECOMEABLOGGER.COM SEARCH RESULTS ARESTILL IMPORTANT INCREASE YOUR SOCIAL SIGNALS
- 11. WWW.BECOMEABLOGGER.COM SEARCH RESULTS ARESTILL IMPORTANT INCREASE YOUR SOCIAL SIGNALS The more interactions you have, the more signals you have, and the more you’re boosted in search results.
- 12. WWW.BECOMEABLOGGER.COM SEARCH RESULTS ARESTILL IMPORTANT INCREASE YOUR SOCIAL SIGNALS Interact with the people who comment on your posts. Reach out and thank the people who share your content. Find out what they loved about it. Share quick informal updates: Snapchat or Instagram; Periscope or FB Live
- 13. WWW.BECOMEABLOGGER.COM INCREASE YOUR SOCIALSIGNALS YOU GROW YOUR BUSINESS
- 14. WWW.BECOMEABLOGGER.COM INCREASE YOUR SOCIALSIGNALS BLOG TRAFFIC In terms of relevance: EMAIL SUBSCRIBERS< YOU GROW YOUR BUSINESS
- 15. WWW.BECOMEABLOGGER.COM INCREASE YOUR SOCIALSIGNALS BLOG TRAFFIC In terms of relevance: EMAIL SUBSCRIBERS< YOU GROW YOUR BUSINESS Smaller numbers mean that the people who come to your site are more qualified.
- 16. WWW.BECOMEABLOGGER.COM INCREASE YOUR SOCIALSIGNALS BLOG TRAFFIC In terms of relevance: EMAIL SUBSCRIBERS< YOU GROW YOUR BUSINESS Smaller numbers mean that the people who come to your site are more qualified. They made the effort to find you, or they’ve been targeted with your content because they’re interested in your niche.
- 17. WWW.BECOMEABLOGGER.COM HAVE A SMALLCOMMUNITY? TEST AND TWEAK
- 18. WWW.BECOMEABLOGGER.COM HAVE A SMALLCOMMUNITY? TEST AND TWEAK Try tweaking your pop up boxes and place them on different parts of your blog Update your opt in forms Small changes can make a big difference: A B?
- 19. WWW.BECOMEABLOGGER.COM HAVE A SMALLCOMMUNITY? TEST AND TWEAK Try tweaking your pop up boxes and place them on different parts of your blog Update your opt in forms Small changes can make a big difference: "If we can grow our email list, we can grow our business" A B?
- 20. WWW.BECOMEABLOGGER.COM HAVE A SMALLCOMMUNITY? TEST AND TWEAK Try tweaking your pop up boxes and place them on different parts of your blog Update your opt in forms Test out a different headlines. Change the button colors. Small changes can make a big difference: OK OK OK
- 21. WWW.BECOMEABLOGGER.COM HAVE A SMALLCOMMUNITY? TEST AND TWEAK Try tweaking your pop up boxes and place them on different parts of your blog Update your opt in forms Test out a different headlines. Change the button colors. Clean up any Not Found errors on your site. Small changes can make a big difference: X
- 22. WWW.BECOMEABLOGGER.COM HAVE A SMALLCOMMUNITY? TEST AND TWEAK Try tweaking your pop up boxes and place them on different parts of your blog Update your opt in forms Test out a different headlines. Change the button colors. Clean up any Not Found errors on your site. Small changes can make a big difference: What works in one place may not necessarily work in other places. X
- 23. WWW.BECOMEABLOGGER.COM IF YOU'RE JUSTGETTING STARTED... JUST GETTING STARTED?
- 24. WWW.BECOMEABLOGGER.COM IF YOU'RE JUSTGETTING STARTED... JUST GETTING STARTED? work on your craft of communication in whatever medium works for you.
- 25. WWW.BECOMEABLOGGER.COM IF YOU'RE JUSTGETTING STARTED... JUST GETTING STARTED? choose just one social network to start off with ? Find out where your audience is Put your energy there. Do your research. Once you’re established, slowly expand over time.
- 26. More details onthis at WWW.BECOMEABLOGGER