Do the social media algorithms scare you? Is your organic reach going down? This slide is a summary of some important points of what Mike Stelzner had to say about this.

1. WWW.BECOMEABLOGGER.COM
How to Respond to
Declining Organic
Reach
from an interview with Mike Stelzner
Social Media Algorithms:

2. Strengthen
your home
base
YOUR BLOG
WWW.BECOMEABLOGGER.COM

3. WWW.BECOMEABLOGGER.COM
IF YOU'VE ALREADY BUILT A STRONG AND LARGE LIST...
if people want your content, they will come and get it
HOW?
Regularly send out new posts and
updates to your email list and send
them back to your blog

4. WWW.BECOMEABLOGGER.COM
SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?

5. WWW.BECOMEABLOGGER.COM
SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
Drive people to your site

6. WWW.BECOMEABLOGGER.COM
SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
BECOME A
THOUGHT LEADERDrive people to your site

7. WWW.BECOMEABLOGGER.COM
SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
BECOME A
THOUGHT LEADER
Spread your content
especially where you want
to build your community
LinkedIn, Medium, etc
Drive people to your site

8. WWW.BECOMEABLOGGER.COM
SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
BECOME A
THOUGHT LEADER
Spread your content
especially where you want
to build your community
LinkedIn, Medium, etc
Drive people to your site
BOTH

9. WWW.BECOMEABLOGGER.COM
SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
BECOME A
THOUGHT LEADER
Spread your content
especially where you want
to build your community
LinkedIn, Medium, etc
Drive people to your site
BOTH
Drive people to your site
Spread your content.
Get in front of the right
audience

10. WWW.BECOMEABLOGGER.COM
SEARCH RESULTS ARE STILL IMPORTANT
INCREASE YOUR SOCIAL SIGNALS

11. WWW.BECOMEABLOGGER.COM
SEARCH RESULTS ARE STILL IMPORTANT
INCREASE YOUR SOCIAL SIGNALS
The more interactions you have, the more
signals you have, and the more you’re
boosted in search results.

12. WWW.BECOMEABLOGGER.COM
SEARCH RESULTS ARE STILL IMPORTANT
INCREASE YOUR SOCIAL SIGNALS
Interact with the people who comment on your posts.
Reach out and thank the people who share your content.
Find out what they loved about it.
Share quick informal updates: Snapchat or Instagram;
Periscope or FB Live

13. WWW.BECOMEABLOGGER.COM
INCREASE YOUR SOCIAL SIGNALS
YOU GROW YOUR BUSINESS

14. WWW.BECOMEABLOGGER.COM
INCREASE YOUR SOCIAL SIGNALS
BLOG
TRAFFIC
In terms of relevance:
EMAIL
SUBSCRIBERS<
YOU GROW YOUR BUSINESS

15. WWW.BECOMEABLOGGER.COM
INCREASE YOUR SOCIAL SIGNALS
BLOG
TRAFFIC
In terms of relevance:
EMAIL
SUBSCRIBERS<
YOU GROW YOUR BUSINESS
Smaller numbers mean that the people who
come to your site are more qualified.

16. WWW.BECOMEABLOGGER.COM
INCREASE YOUR SOCIAL SIGNALS
BLOG
TRAFFIC
In terms of relevance:
EMAIL
SUBSCRIBERS<
YOU GROW YOUR BUSINESS
Smaller numbers mean that the people who
come to your site are more qualified.
They made the effort to find you, or they’ve been
targeted with your content because they’re
interested in your niche.

17. WWW.BECOMEABLOGGER.COM
HAVE A SMALL COMMUNITY?
TEST AND TWEAK

18. WWW.BECOMEABLOGGER.COM
HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and place
them on different parts of your blog
Update your opt in forms
Small changes can make a big difference:
A B?

19. WWW.BECOMEABLOGGER.COM
HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and place
them on different parts of your blog
Update your opt in forms
Small changes can make a big difference:
"If we can grow our email list, we can
grow our business"
A B?

20. WWW.BECOMEABLOGGER.COM
HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and place
them on different parts of your blog
Update your opt in forms
Test out a different headlines.
Change the button colors.
Small changes can make a big difference: OK
OK
OK

21. WWW.BECOMEABLOGGER.COM
HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and place
them on different parts of your blog
Update your opt in forms
Test out a different headlines.
Change the button colors.
Clean up any Not Found errors on your site.
Small changes can make a big difference: X

22. WWW.BECOMEABLOGGER.COM
HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and place
them on different parts of your blog
Update your opt in forms
Test out a different headlines.
Change the button colors.
Clean up any Not Found errors on your site.
Small changes can make a big difference:
What works in one place may not
necessarily work in other places.
X

23. WWW.BECOMEABLOGGER.COM
IF YOU'RE JUST GETTING STARTED...
JUST GETTING STARTED?

24. WWW.BECOMEABLOGGER.COM
IF YOU'RE JUST GETTING STARTED...
JUST GETTING STARTED?
work on your craft of communication in whatever
medium works for you.

25. WWW.BECOMEABLOGGER.COM
IF YOU'RE JUST GETTING STARTED...
JUST GETTING STARTED?
choose just one social network to start off with
?
Find out where your audience is
Put your energy there.
Do your research.
Once you’re established, slowly
expand over time.

26. More details on this at WWW.BECOMEABLOGGER