The document outlines strategies for monetizing a blog, emphasizing the importance of analyzing content performance using tools like Google Analytics and Google Search Console. It suggests optimizing top-performing content, enhancing sales pages, and creating funnels while also focusing on building connections within the niche. Additionally, it encourages consistency in engagement and suggests that bloggers prioritize a specific focus for success in 2018.

1. How to Make
More Money
with Your Blog
in 2018

2. Remember the
PARETO
PRINCIPLE?

3. 80% of our
PRODUCTIVITY

4. 20% of our
EFFORT
comes from
80% of our
PRODUCTIVITY

5. 20%
Focus on that

6. 20%
What is that
for you?
?

7. 2017 Blog Content Calendar Spreadsheet
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8. Let’s start with your
CONTENT

9. Do a Content Analyisis
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10. Not all content are created equally.

11. How do you know
what works

12. How do you know
what works
and
what doesn’t?

13. 1. Google Analytics

14. 1. Google Analytics
• Behavior > Site Content > All Pages

15. 1. Google Analytics
• Behavior > Site Content > All Pages
• Set the time range to all of 2017

16. 1. Google Analytics
• Behavior > Site Content > All Pages
• Set the time range to all of 2017
What does this show you?

17. 1. Google Analytics
• Behavior > Site Content > All Pages
• Set the time range to all of 2017
What does this show you?
This will tell you what blog posts
received the most visits.

18. 2. Google Search Console

19. 2. Google Search Console
• Search Traffic > Search Analytics

20. 2. Google Search Console
• Search Traffic > Search Analytics
• Click: Clicks, Impressions, CTR and Position.

21. 2. Google Search Console
• Search Traffic > Search Analytics
• Click: Clicks, Impressions, CTR and Position.
• Set the time range to the last 90 days

22. 2. Google Search Console
• Search Traffic > Search Analytics
• Click: Clicks, Impressions, CTR and Position.
• Set the time range to the last 90 days
What does this show you?

23. 2. Google Search Console
• Search Traffic > Search Analytics
• Click: Clicks, Impressions, CTR and Position.
• Set the time range to the last 90 days
What does this show you?
This will give you a very detailed report of how people are
finding you in Google.

24. 3. Buzzsumo (optional)

25. 3. Buzzsumo (optional)
• Great tool (but expensive) for
checking to see which of your content
has been shared the most on social
media.

26. 3. Buzzsumo (optional)
• Great tool (but expensive) for
checking to see which of your content
has been shared the most on social
media.
• With a free account, you can see your
top five pieces of content.

27. 4. Conduct a survey

28. 4. Conduct a survey
• If you have an
audience, send out
a survey.

29. 4. Conduct a survey
• If you have an
audience, send out
a survey.
ASK what
they want.

30. No audience yet?

31. No audience yet?
No problem.

32. No audience yet?
If you understand who you’re targeting,
you can find out what content they are looking for.
No problem.

33. No audience yet?
If you understand who you’re targeting,
you can find out what content they are looking for.
No problem.
• Visit other blogs in your niche and
see what content is working for
them.

34. No audience yet?
If you understand who you’re targeting,
you can find out what content they are looking for.
No problem.
• Visit other blogs in your niche and
see what content is working for
them.
• Or visit Facebook groups and see
what questions people are asking.

35. Take Action on Content
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36. 1. Optimize your top-performing content
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37. 1. Optimize your top-performing content
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a. REVISE and EXPAND

38. 1. Optimize your top-performing content
WWW.BECOMEABLOGGER.COM
a. REVISE and EXPAND
b. Include a CALL TO ACTION

39. 1. Optimize your top-performing content
WWW.BECOMEABLOGGER.COM
a. REVISE and EXPAND
c. Promote AFFILIATE PRODUCT
b. Include a CALL TO ACTION

40. 1. Optimize your top-performing content
WWW.BECOMEABLOGGER.COM
a. REVISE and EXPAND
c. Promote AFFILIATE PRODUCT
b. Include a CALL TO ACTION
d. Promote your own product / service

41. 2. Create more of that
kind of content.
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42. 2. Create more of that
kind of content.
WWW.BECOMEABLOGGER.COM
By doing more of the same, you’re
creating content that you know works.

43. Now, let’s talk about
SELLING

44. Do a Better Job at Selling
To Make More Money
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45. CON1. Double down on what worked in the past

46. CONTENT1. Double down on what worked in the past
2. Do less of what hasn’t worked in the past

47. 3. Optimize your sales page
Do you have a sales page?

48. 3. Optimize your sales page
Do you have a sales page?
No

49. 3. Optimize your sales page
Do you have a sales page?
No
Create one.

50. 3. Optimize your sales page
Do you have a sales page?
Yes No
Create one.

51. 3. Optimize your sales page
Do you have a sales page?
Yes No
Is it converting? Create one.

52. 3. Optimize your sales page
Do you have a sales page?
Yes No
Is it converting? Create one.
No

53. 3. Optimize your sales page
Do you have a sales page?
Yes No
Is it converting? Create one.
No
Revise your sales page.

54. 3. Optimize your sales page
Do you have a sales page?
Yes No
Is it converting? Create one.
Yes No
Revise your sales page.

55. 3. Optimize your sales page
Do you have a sales page?
Yes No
Is it converting? Create one.
Yes No
Revise your sales page.

56. 4. Raise your
prices to make
more money.

57. 5. Create Funnels

58. 5. Create Funnels
• Create a lead magnet that solves a specific problem.

59. 5. Create Funnels
• Create a lead magnet that solves a specific problem.
• Have an autoresponder sequence that provides
even more value and leads to the sale.

60. 6. Create Resource Centers

61. 6. Create Resource Centers
• Resource centers are great for selling
without being pushy.

62. 2017 Blog Content Calendar Spreadsheet
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63. You’ve now got great content.

64. You’ve now got great content.
You have a better sales process.

65. You’ve now got great content.
You have a better sales process.
Now, let’s…

66. Get More Eyes
on Your Content
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67. WWW.BECOMEABLOGGER.COM
1. Connect with the right people.

68. WWW.BECOMEABLOGGER.COM
1. Connect with the right people.
a. Connect with other people in your niche.

69. WWW.BECOMEABLOGGER.COM
1. Connect with the right people.
a. Connect with other people in your niche.
b. Reach out to them online and
provide value to them.

70. WWW.BECOMEABLOGGER.COM
1. Connect with the right people.
a. Connect with other people in your niche.
b. Reach out to them online and
provide value to them.
c. Attend events in your niche to
connect with them in person.

71. WWW.BECOMEABLOGGER.COM
2. Go LIVE!

72. WWW.BECOMEABLOGGER.COM
2. Go LIVE!
Do it more often and consistently.

73. WWW.BECOMEABLOGGER.COM
3. Join the conversation.

74. WWW.BECOMEABLOGGER.COM
3. Join the conversation.
• Look for trending topics and cover them
from a unique perspective.

75. WWW.BECOMEABLOGGER.COM
3. Join the conversation.
• Look for trending topics and cover them
from a unique perspective.
• The more you do, the more you’ll show
up as someone who’s RELEVANT in your
niche.

76. 2017 Blog Content Calendar Spreadsheet
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77. You don’t have to do these all.

78. Choose ONE main thing
to focus on
for all of 2018.

79. TAKE ACTION!

80. For a more in-depth training,
check out the coaching club:
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81. For a more in-depth training,
check out the coaching club:
becomeablogger.com/club/
WWW.BECOMEABLOGGER.COM

82. 2017 Blog Content Calendar Spreadsheet
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