How to build a great profile and professional brand
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This document provides tips for building a strong professional profile on LinkedIn. It recommends including a professional photo, attention-grabbing headline, compelling summary detailing career accomplishments and aspirations. It also suggests including details of past work experience, examples of work in multimedia, relevant skills and endorsements for those skills, volunteer experiences, and using LinkedIn publishing to share knowledge and expertise to build your professional brand. The goal is to optimize your profile to connect to opportunities, stay informed of industry news and knowledge, and find and engage with relevant groups.
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How to build a great profile and professional brand
- 2. First Lastname Your title here LinkedIn Build a great LinkedIn profile and build your professional brand Drag your profile pic onto this one to replace, then recenter the picture and text on the slide
- 4. 4 Members 347M Members per second >2 New Monthly unique visitors 93M Growing global network
- 5. 5 LinkedIn helps its members STAY CONNECTED STAY INFORMED GET HIRED
- 6. 6 CONNECT with your professional world
- 7. Build a great profile 7
- 8. Add a professional photo 1 More views with a profile photo than without 14x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 8
- 9. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value 9
- 10. Draft a compelling summary 3 Focus on career accomplishments and aspirations Recommend 40 words or more Include keywords – not buzzwords 10
- 11. Detail your past work experience 4 More profile views than those without 12x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 11
- 12. 5 Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing Add examples of your work in photos presentations & videos Give a dynamic, visually appealing representation of your professional story 12
- 13. Add skills and get endorsed for them 6 Include a mix of high level and niche skills 13
- 14. Include Volunteer Experiences & Causes 7 More profile views than those without 6x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 14
- 15. 15 STAY INFORMED Build your professional brand
- 16. The most relevant professional news and knowledge Pulse Influencers & Publishing GroupsSlideShare 16
- 17. 17 Tell visual stories with SlideShare Increase search findability
- 18. 18 Find and join Groups Participate in discussions related to your industry
- 19. 19 Build your knowledge Discover content that matters to you
- 20. 20 Gain insights from top industry leaders
- 21. Helping you grow and engage your network 21 Sharing updates vs. publishing posts Share links, articles, images, quotes or anything else your followers might be interested in Deeply explore topics that matter to you, then watch the comments to see your impact UPDATES PUBLISHING
- 22. Share your knowledge, perspective, or what you care about with a status update Grow your reach 22
- 23. Publishing on LinkedIn Becomes part of your profile Gets shared with your network Reaches the largest group of professionals ever assembled 23
- 24. More engagement with content vs. jobs 7x Content Jobs 24
- 25. Be known for what you know Strengthen your reputation and grow your reach 25
- 27. 27 Lyndsay Petruny TV Host & Sideline Reporter for the Chicago Bears
- 28. 28 Paul Maloney Executive Chef, King Dominion Theme Park
- 29. 29 Oliver McGee CEO-Founder, Partnership Possibilities for America | UCLA-NASDAQ Certified in Corporate Governance
- 30. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
Editor's Notes
- Personalize this deck by adding your LI profile photo and your name
- Our overall value proposition
- Our value propositions for members – three ways that LinkedIn helps its members
- An ideal starting point for connecting with your professional world is building a great profile on LinkedIn
- Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague.
- Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Inspire the viewer to read more.
- Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.
- It’s essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than one position listed.
- Illustrate your unique professional story and achievements by adding visuals such pictures, compelling videos, links to news stories and innovative presentations to your experience section.
- Add skills – The optimal number is unique to each person. Include a mix of high level and niche skills and be specific. Get Endorsements -Add skills that your connections can endorse you for and recognize those you’ve worked with on their professional skills. There are over 3 billion endorsements given to date on LinkedIn.
- Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.
- There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. I am going to dive deeper into a couple of these. SlideShare – upload you presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to your LinkedIn profile Groups – We have over 2.1M groups on LinkedIn – connect with other professionals with similar interests to you. Collaborate, share, discuss Pulse – Consume content on the topics that interest you. Influencers – Follow industry influencers We also have member publishing, which hopefully you’ve heard of. We’re going to dive deeper into that in a little bit.
- Upload your latest presentations to SlideShare to share your perspective and key information with other professionals worldwide
- Look for groups relating to your industry, function, and career interest –– then join a few to stay up to date on trending topics and news. Build a solid professional reputation by sharing your ideas and commenting on others’ posts and providing advice where appropriate.
- Keep up to date on industry news and articles on LinkedIn that will make you better at the job you have now.
- Grow your reach: Writing on LinkedIn is a great way to tap into and grow your network. Not only will your posts reach your connections, you can also build a following
- The usage of our platform has dramatically shifted and content now gets 7x more engagement than jobs on LinkedIn. Today, we are the definitive platform for professionals to gain and share content and insights.
- Swap in local market member profile examples but be sure to get sign off from those members that they can be referenced publicly.
- Swap in local market member profile examples but be sure to get sign off from those members that they can be referenced publicly.
- Swap in local market member profile examples but be sure to get sign off from those members that they can be referenced publicly.