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How	to	Solve	a	Communication	Breakdown		
in	Product	Management	
/Productschool @ProductSchool /ProductmanagementSV
EDMUND LEUNG & JOHN BROCKHAUS
Diagramming is Product Management
57% of the IT projects fail because of poor
communication
GLOBAL IT PROJECT MANAGEMENT SURVEY, KPMG RESEARCH
”
“
Who are we?
Communicate and do better work with diagramming
WWW.GLIFFY.COM
Diagrams help you get sh*t done!
• Reduce miscommunication with stakeholders
• Ship successful product
• Be an awesome Product Manager
Diagrams say things words can’t
How PMs can use Flowchart
How PMs can use Org Chart
Target customer’s org structure Competitor’s team efficiency
How PMs can use SWOT Analysis
Competitive Analysis
How PMs can use Wireframes
UML Use Case Diagrams
Swimlanes
Creating a Diagram is Easy!
(Demo)
Show, don’t tell
Questions?
Upcoming Classes



Santa Clara

Weeknight cohort:
February	28	–	April	20		
Tuesdays	and	Thursdays	from	6:30pm	to	9:00pm

Weekend cohort:
March	4	–	April	22	
Saturdays	from	9:30am	to	3:30pm		


Apply At
www.productschool.com
Upcoming Workshops
Dec 14: "Ask Me Anything" with Product School CEO:
How to Become a Product Manager
Jan 4: How to become a Product Manager Info – Session
Jan 11: 10X Problem Solving with Prototype Thinking
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