This document describes courses offered by Product School to help people become successful non-technical product managers. It includes courses in product management, coding for managers, data analytics for managers, digital marketing for managers, UX design for managers, product leadership, and corporate training. The document also provides an overview of the skills needed for non-technical product managers, including product taste, ability to prioritize and execute, strategic sensibilities, top communication skills, being data-driven, and being customer-obsessed.

1. www.productschool.com
How to Become a Successful Non-
Tech PM by Spaceship PM

2. Join 35,000+Product
Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. C O U R S E S
Product
Management
Learn the skills you need to land
a Product Manager job

4. C O U R S E S
Coding
for Managers
Build a website and gain the
technical knowledge to lead
software engineers

5. C O U R S E S
Data Analytics
for Managers
Learn the skills to understand web
analytics, SQL and machine learning
concepts

6. C O U R S E S
Learn how to acquire more users
and convert them into clients
Digital Marketing
for Managers

7. C O U R S E S
UX Design
for Managers
Gain a deeper understanding of your
users and deliver an exceptional end-to-
end experience

8. C O U R S E S
For experienced Product Managers
looking to gain strategic skills needed
for top leadership roles
Product
Leadership

9. C O U R S E S
Corporate
Training
Level up your team’s Product
Management skills

10. Guy Proops
T O N I G H T ’ S S P E A K E R

11. About me
@g_proops

12. My experience...

13. What is a product manager?
UX Tech
Business

14. What is a product
manager?
➔ single cross-functional owner directly
responsible for the success of a product
➔ general manager or CEO of the product

15. What does a product manager do?
Product strategy
and vision
Product
prioritisation &
problem solving
Communication
and coordination
Execution

16. The four types of product managers
Business Technical Growth Design
Customer PM
Pricing
Segmentation
Engineering PM
Infrastructure
Internal tools
Data PM
Conversion
A/B testing
UX PM
Qualitative
Consumer apps

17. The four types of product managers
Project manager != Product manager

18. What are the skills of successful
non-tech PMs?
Business Growth Design

19. Build a talent stack
”Keep combining normal skills
until you have the skills to be
extraordinary…”

20. Non-Tech PM Talent Stack
Product taste
Ability to prioritise
Ability to execute
Strategic sensibilities
Top 10% communication skills
Data driven
Customer obsessed

21. Product taste
“Tell me who you spend time with
and I’ll tell you who you are.”

22. Ability to prioritise
Thankless tasks Major projects
Fill in tasks Quick wins
Effort
Impact

23. Ability to execute

24. Strategic sensibilities

25. Top 10% communication skills

26. Data driven

27. Customer obsessed
“There are many advantages to a customer-
centric approach, but here’s the big one:
customers are always beautifully, wonderfully
dissatisfied even when they report being
happy and business is great. Even when they
don’t know it, customers want something
better, and your desire to delight customers
will drive you to invent on their behalf.”

28. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design, Product Leadership courses and
Corporate Training