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How to Be Agile with a Big Vision by
One Kings Lane Product VP
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Andrea Chesleigh
TONIGHT’S SPEAKER
Hello, I’m Andrea
Grew up in NYC
English and Art major
15 years in Product and Tech in Ecommerce
Non-linear path into Product (analytics,
design, frontend, DBA)
Built and scaled teams and products, solved
very interesting challenges
Product Manager
Verizon
Sr. Product Manager
Time Warner
Sr. Product Manager
Zappos
Director of Product
Rent the Runway
Director of Product
IfOnly
VP of Product & Engineering
One Kings Lane
Where I’ve worked
VP of Product
Boxed
Framework as a way to think about your
vision and how to get it to iteratively
Agile as a way of thinking and guide on
how to get there while using learnings
along the way
Common language since we are all PMs
building software and use it with design,
engineering and other cross-functional
partners
What I’ll talk about
It all starts with a vision
Iterative
Framework
Define Your Vision
Plan Your Route
Kick It Off
Check In and Repeat
Define
Your Vision
What is your vision?
What is the goal or problem you are solving?
Focus on the why and the what.
What is agile?
Software development methodology
Iterative and continuous feedback to refine and deliver software
Continuous planning, testing, integration
Lightweight and adaptable
Empowers people to make decisions together quickly and effectively
What is scrum?
Plan Your Route
11 human spaceflights to get to the
moon
First 4 tested the spacecraft
6 out of 7 landed on the moon
Each mission had a goal
Treat sprints as your Apollo mission
Must have goals
Must have learnings
Must be shippable enough to achieve each goal
Spend the time to plan
Engage your team and brainstorm
Do the work
Reassess after each sprint
What is a sprint?
Has a goal and learnings
Duration typically 1-4 weeks
Should end in potentially shippable code
Scope does not change within a sprint
How much can each person do?
What is their capacity?
Don’t forget QA
Add a buffer - we are humans!
Don’t forget to reflect back
What did we do well?
What can we improve?
What questions do we still have?
Action items with owners
How can we be better?
Are we on track for our vision?
Review previous sprint
Was the goal achieved?
Reassess for course corrections
Plan the next sprint
What did you work on yesterday?
What are you working on today?
Any roadblocks?
Be flexible. The path you define to get
to your vision isn’t set in stone. Don’t get
frustrated if you have to course correct.
Focus on your vision. Don’t obsess
about your failures within a sprint. Use it
for learnings and focus on the big
picture.
Do the work. You can’t hit your vision if
you aren’t willing to do the hard work.
In Summary...
www.productschool.com
Part-time Product Management, Coding, Data, Digital
Marketing and Blockchain courses in San Francisco, Silicon
Valley, New York, Santa Monica, Los Angeles, Austin, Boston,
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How to Be Agile with a Big Vision by One Kings Lane Product VP

Editor's Notes

  1. Start by giving a quick intro about me or why am I giving a talk about this topic :)
  2. What did my non-linear path look like?
  3. What am I going to talk to you about?
  4. 50 years since the moon landing; huge launch Apollo 11, first manned mission to land on the Moon, on July 20 1969 Like a product launch
  5. Maybe it’s more like this
  6. Either way, it takes a team to get your release out the door
  7. Or this team
  8. It all starts with a vision
  9. Be bold and long-term. Be clear and pay attention to the key words and values. Write your one-pager.
  10. Anyone can define it?
  11. Extreme Programming (XP), Scrum, Crystal, Dynamic Systems Development Method (DSDM), Lean Development, and Feature-Driven Development (FDD), Kanban
  12. Anyone can define it?
  13. So how do we use this to plan our route?
  14. Going back to our moon landing analogy
  15. Each sprint has to have a goal and objectives for learning Make sure shippable enough to achieve each goal
  16. Spend the time to plan your route with your team (engineers, designers, analytics) Grooming or brainstorm - do the work Split stories, figure out sprints, figure out goals for each, make your tickets, prioritize, ESTIMATE Revisit after each sprint so you can course correct if needed Think of it as planning all the sprints as you can
  17. Anyone?
  18. Always set a goal for learnings -- what are we hoping to accomplish? What’s the theme? Constant duration leads to better rhythm Commit to it
  19. Look at the team and properly plan capacity Take into account vacation and buffer (meetings, bugs, lunch last minute stuff) - 60% of time is work time You cannot succeed and ship anything without this; understand your resources and plan accordingly Imagine if they didn’t take this into account when planning the various Apollo missions? Make sure to include QA
  20. Continuously improve the way in which we are delivering functionality Learn or course correct means you have to do the retrospective How did we do with our estimates? Did we share with each other when things were ready? Were the stories clear? Don’t forget to set action items with owners (otherwise you’re just venting)
  21. Combine it all Close tickets Do the retrospective
  22. Do your standups Look at the board, otherwise you’re just talking in a circle Make sure there’s progress, there’s movement